- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Examples are reductions of 11 x 8 1⁄2 - inch formats.
Headline
One-column format
Headline
Two-column format
Headline
03 |
Section 03: Headlines, Text, & Tables |
248.03.05 |
Two- & Three-Column Grids |
|
General Guidelines
As shown in the examples on the preceding pages, the standard size and position of the
•headline
•top horizontal line
•left margin
establish consistency and help unify all the pages or transparencies of a presentation.
To accommodate different kinds of information, introduce variety, and avoid monotony within
a presentation, it can be useful to mix one-, two-, and three-column grids like those shown in the examples at the left.
Three-column format
GE Identity Program |
248, Presentation Materials |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
03 |
Section 03: Headlines, Text, & Tables |
248.03.06 |
Two- & Three-Column Grids |
|
for Print Presentations
Examples are reductions of 11 x 8 1⁄2 - inch formats.
Customer Focus Magazine
Marketing |
Service |
|
• EDI and GE Plastics |
• GE “Action Center” in action |
|
– Upwards of 60 customers tied into GEP’s |
– GE Mortgage Insurance is |
|
EDI system—a look at how and why it works. |
providing unsurpassed service to customers. |
|
• EDI and GE Lighting |
• AIM for Excellence year-end winner |
|
– The customers are demanding it and |
– ED&C earns $25,000 grand prize. |
|
GE Lighting is delivering—a look at their |
• GE Aircraft Engines’ Quality Ambassadors |
|
EDI system. |
||
– GEAE employees visit the customers |
||
|
||
• Pumping new life into an old market |
to spread the quality and service message |
|
– GE Plastics and GE Motors link up to solve |
back home. |
|
a common problem and create sales for both. |
|
|
|
Selling |
|
Perspectives |
• Laptops in Louisville |
|
• EDI equals productivity |
– GE Appliances is increasing field sales produc- |
|
– Selling customers on EDI. |
tivity through the use of portable computers. |
|
• Selling in the future: |
• GEIS “is it” for Coke |
|
– How Appliances is doing it now. |
– An on-site project manager is the secret |
|
– GE Appliances looks at its business’ |
formula in GE Information Service’s success |
|
new selling technology. |
with Coca-Cola in Atlanta. |
To display a list of short items in a print presentation, use two or three narrow columns. They will allow more copy to fit on a page.
A twoor three-column grid is also useful for long paragraphs of copy, since it is easier to read a tall, narrow block of short lines than
a short, wide block of long lines.
Whenever possible, use the same typeface and size in twoand threecolumn grids as are used in onecolumn grids in the presentation.
If necessary to accommodate more information, the typeface and size may be different from the standard body text used in the presentation (for example, smaller or condensed), but in that case, use this same typeface and size in all other twoor three-column displays throughout the presentation.
Subheads: Univers 68, text: ITC New Baskerville
|
Customer Focus Magazine |
|
|
|
||
|
|
|
|
|
|
|
|
Marketing |
|
Perspectives |
Selling |
|
|
|
• EDI and GE Plastics |
|
• EDI equals productivity |
• Laptops in Louisville |
|
|
|
– Upwards of 60 customers tied |
– Selling customers on EDI. |
– GE Appliances is increasing |
|
||
|
into GEP’s EDI system—a look |
• Selling in the future: |
field sales productivity |
|
||
|
at how and why it works. |
through the use of portable |
|
|||
|
– How Appliances does it now. |
|
||||
|
|
|
computers. |
|
||
|
• EDI and GE Lighting |
|
– GE Appliances looks at its |
|
||
|
|
|
|
|
||
|
– The customers are |
|
business’ new selling technology. |
• GEIS “is it” for Coke |
|
|
|
demanding it and GE Lighting |
|
– An on-site project manager |
|
||
|
is delivering—a look at their |
Service |
is the secret formula |
|
||
|
EDI system. |
|
• GE “Action Center” in action |
in GE Information Service’s |
|
|
|
• Pumping new life into an |
– GE Mortgage Insurance is |
success with Coca-Cola |
|
||
|
providing unsurpassed service |
in Atlanta. |
|
|||
|
old market |
|
|
|||
|
|
to customers. |
|
|
|
|
|
– GE Plastics and GE Motors |
|
|
|
||
|
|
|
|
|
||
|
link up to solve a common |
• AIM for Excellence year-end |
|
|
|
|
|
problem and create sales |
winner |
|
|
|
|
|
for both. |
|
– ED&C earns $25,000 |
|
|
|
|
|
|
grand prize. |
|
|
|
|
|
|
• GE Aircraft Engines’ Quality |
|
|
|
|
|
|
Ambassadors |
|
|
|
|
|
|
– GEAE employees visit |
|
|
|
|
|
|
the customers to spread the |
|
|
|
|
|
|
quality and service message |
|
|
|
|
|
|
back home. |
|
|
|
|
|
|
|
|
||
Subheads: Univers 68, text: ITC New Baskerville |
|
|
|
|||
|
|
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|
|
|
GE Identity Program |
248, Presentation Materials |
GE Identity Website: http://www.ge.com/identity |
||||
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
03 |
Section 03: Headlines, Text, & Tables |
248.03.07 |
Two- & Three-Column Grids |
|
for Overhead Transparencies
Examples are reductions of 11 x 8 1⁄2 - inch formats.
Customer Focus Magazine
|
Marketing |
Service |
|
|
• EDI and GE Plastics |
• GE “Action Center” in action |
|
|
• EDI and GE Lighting |
• AIM for excellence |
|
|
• Pumping new life into |
year-end winner |
|
|
an old market |
• GE Aircraft Engines’ |
|
|
|
Quality Ambassadors |
|
|
Perspectives |
Selling |
|
|
• EDI equals productivity |
• Laptops in Louisville |
|
|
• Selling in the future: |
• GEIS’ on-site project manager |
|
|
How GE Appliances is |
“is it” for Coke |
|
|
doing it now |
• EDI as a selling tool |
|
|
|
|
|
Subheads and text: 24-point Univers 68 |
|
|
|
|
|
|
|
|
Customer Focus Magazine |
|
|
|
Marketing |
Service |
|
|
•EDI and GE Plastics |
•GE “Action Center” in action |
|
|
•EDI and GE Lighting |
•AIM for excellence |
|
|
•Pumping new life into |
year-end winner |
|
|
an old market |
•GE Aircraft Engines’ |
|
|
|
Quality Ambassadors |
|
|
Perspectives |
Selling |
|
|
•EDI equals productivity |
•Laptops in Louisville |
|
|
•Selling in the future: |
•GEIS’ on-site project manager |
|
|
How GE Appliances is |
“is it” for Coke |
|
|
doing it now |
•EDI as a selling tool |
|
|
|
|
|
Subheads: Univers 68, text: 24-point Univers 48 |
|
|
|
To display a list of short items in an overhead transparency, use two or three narrow columns. They will allow more copy to fit on an overhead transparency and remain legible when projected.
A twoor three-column grid is also useful when combining text with charts or photographs (see page 03.15).
Whenever possible, use the same Univers typeface and size in twoand three-column grids as are used in one-column grids in the presentation. If necessary to accommodate more information, the typeface and size may be different from the standard body text used in the presentation (for example, smaller or condensed), but in that case, use this same typeface and size in all other twoor three-column displays throughout the presentation.
GE Identity Program |
248, Presentation Materials |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
03 |
Section 03: Headlines, Text, & Tables |
248.03.08 |
Two- & Three-Column Grids |
|
for Slides
Examples are reductions of a 4 5⁄8 x 7 - inch format for 35 mm slides.
Customer Focus Magazine
Marketing |
Perspectives |
• EDI and |
• EDI equals |
GE Plastics |
productivity |
• EDI and |
• Selling in the future: |
GE Lighting |
How GE Appliances |
• Pumping new life |
is doing it now |
into an old market |
|
Subheads and text: 22-point Univers 68
Customer Focus Magazine
Marketing |
Perspectives |
• EDI and |
• EDI equals |
GE Plastics |
productivity |
• EDI and |
• Selling in the |
GE Lighting |
future: How |
• Pumping |
GE Appliances |
new life into |
is doing it now |
an old market |
|
|
|
Subheads: Univers 75, text: 22-point Univers 55 |
|
Note: The letterspacing
of light type against a dark background is slightly more open than that normally used in print.
To display a list of short items in a slide, use two or three narrow columns. They will allow more copy to fit on a slide and remain legible when projected.
A twoor three-column grid is also useful when combining text with charts or photographs (see page 03.16).
Whenever possible, use the same Univers typeface and size in twoand three-column grids as are used in one-column grids in the presentation. If necessary to accommodate more information, the typeface and size may be different from the standard body text used in the presentation (for example, smaller or condensed), but in that case, use this same typeface and size in all other twoor three-column displays throughout the presentation.
GE Identity Program |
248, Presentation Materials |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
03 |
Section 03: Headlines, Text, & Tables |
248.03.09 |
Table Style General Guidelines |
|
In all presentation tables,
• use
- the same typeface and size
(Note: The typeface and size used in tables may differ from that used in the body text, as described on pages 03.10 to 03.12, but it should be the same in all the tables.)
- the same text style used for body copy
(flush left with no paragraph indents and at least one-half line space between paragraphs)
- fine (thin) horizontal lines to aid the eye in reading across vertical columns
- heavy (thick) horizontal bars or bands to structure and emphasize information
• avoid
- vertical lines - boxes
- special background colors
GE Identity Program |
248, Presentation Materials |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)