- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
02 |
Section 02: Tradeshow Planning |
247.02.10 |
Budgeting |
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Once your overall |
Budgeting Method A: Get Help |
Budgeting Method B: Do It Yourself |
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tradeshow budget is |
• Provide the following items to your exhibit |
• Review the examples of exhibit configurations |
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established, use one |
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supplier account manager: |
to determine which combination of exhibit |
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of the methods at the |
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- a project schedule, completed to the best of |
elements best meets your needs (see Section 04: |
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right to determine the |
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your knowledge |
Modular Exhibits). |
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budget for a specific |
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- an overall tradeshow budget |
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tradeshow exhibit. |
• Determine a baseline cost for the desired |
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configuration or elements (see Section 07: |
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- tradeshow rules and regulations |
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Typical Exhibit Costs) |
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• Contact your exhibit supplier account manager |
•Contact your exhibit supplier account manager |
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to review your needs, expectations, and limitations. |
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for an estimate of additional costs, such as |
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• The exhibit supplier provides you with design |
shipping and labor. |
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and cost options to meet your criteria. |
• The exhibit supplier confirms all costs for your |
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• Determine which option best suits your needs. |
final approval. (Note: The exhibit supplier will |
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• The exhibit supplier confirms all costs for your |
obtain your approval for any cost changes or |
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additions before implementing them.) |
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final approval. (Note: The exhibit supplier will |
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obtain your approval for any cost changes or |
Note: Timing is the key factor in controlling |
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additions before implementing them.) |
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budgets and avoiding cost overruns. The time |
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frames shown in the sample project schedule |
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on pages 02.04 to 02.07 are guides for scheduling |
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the required steps. If the time frames established |
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in the project schedule for a specific exhibit |
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are condensed or step deadlines missed, rush |
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charges will be incurred. |
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
03 |
Section 03: Portable Exhibits |
247.03.01 |
Introduction |
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The GE exhibit |
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Both portable exhibits |
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program includes two |
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lightweight portable |
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and display configurations (For example, for |
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exhibits: |
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an additional fee, shelves or a counter may be |
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the standing exhibit |
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added.) |
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are easy for one person to carry, set up, |
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shown on page 03.03 |
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and take down |
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the tabletop exhibit |
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can be checked as airplane luggage or shipped as |
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shown on page 03.04 |
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an overnight package |
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The rental fee for either portable exhibit is $350.
Included in the portable exhibit rental fee are the following services:
•Storing, maintaining, and inventorying the standard portable exhibits
•Supervising the project, including
-communicating with the client
-coordinating graphic production
(Note: Graphic design, layout, and production are additional services, as noted below)
-preparing tradeshow order forms
-ordering (prepaying, if required) and coordinating tradeshow services
Note on graphics
in all portable exhibits:
Each business
•may rent graphic signature overlays at an additional charge
•must purchase and own any graphic elements specific to it (for example, headlines and text) and may store these graphic materials with the exhibit supplier at an additional charge (See “Additional Services,” Section 07: Typical Exhibit Costs, page 07.02.)
-receiving and forwarding to the tradeshow all materials provided by the client: for example, graphics and literature
-arranging shipping, including
·booking the shipper
·preparing and packing the unit for shipment
·loading the unit into the shipper’s truck
·unloading the unit returned from a tradeshow, inspecting for damage, and completing minor refurbishment and repair as required
-ordering on-site labor, if required
•Itemizing all tradeshow services, provided by both the exhibit supplier and its subcontractors, on the invoice
•Storing each portable exhibit
Included in the portable exhibit rental fee are the following items:
•A detailed shipping list
•Setup instructions
Available at extra cost are the following services and items:
•Graphic design, layout, and production
(For rates, see “Additional Services,” Section 07: Typical Exhibit Costs, page 07.02)
•Tradeshow services and on-site labor
•Shipping fees
•Furniture and carpet rental fees
(see Section 07: Typical Exhibit Costs, “Element Use Costs,” page 07.03.)
For more information on the portable exhibits, contact the exhibit supplier account manager assigned to your business (see Section 01: Overview, “Exhibit Supplier Contacts,” page 01.08).
To order a portable exhibit, complete the form in Section 08: Exhibit Order Forms, “Portable Exhibit Order,” page 08.02, and fax it to the exhibit supplier account manager assigned to your business (see page 01.08).
continued
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
03 |
Section 03: Portable Exhibits |
247.03.02 |
Introduction, continued |
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Managing Portable Exhibits
Owned by GE Businesses
For any GE business that wishes to continue using a portable exhibit it owns, the exhibit supplier can manage and store the portable unit for a fee of $250 per tradeshow.
Included in this fee are the same services and items provided for the standard portable exhibits, as noted on page 03.01, except
• the repair of damage and replacement of worn parts is not included in the fee
• setup instructions provided by the exhibit owner, if any, will accompany the exhibit
Available at extra cost are the following services and items (For rates, see “Additional Services,” Section 07: Typical Exhibit Costs, page 07.02):
• Graphic design, layout, and production
• Repair of damage incurred at tradeshow site
• Replacement of worn parts
• Tradeshow services and on-site labor
• Shipping fees
• Furniture and carpet rental fees
(See Section 07: Typical Exhibit Costs, “Element Use Costs,” page 07.03.)
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
03 |
Section 03: Portable Exhibits |
247.03.03 |
Standing Exhibit |
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GE |
Capital |
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As shown, the standing portable exhibit measures 8' in height and 10' in width.
To fit within a width of 8', the curved end panels can be removed.
The standing portable exhibit includes the following elements:
• curved hook-and-loop backdrop, 10' x 8'
• blank header
• 3 clip-on back wall lights
• 2 hard plastic carrying cases, 2' x 3'6"
A graphic signature overlay applied to the blank header is available at an additional cost.
GE Identity Program |
247, Exhibits |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)