- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Use & Care Guides |
244.60 |
Use & Care Guides |
The price category |
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Model: LBI-31598B |
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for product literature |
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on pages 02 and 03. |
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range products, use |
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CF 2000 CarFone |
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To standardize the |
black and white only. |
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Cellular Mobile-Telephone |
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titling of these |
• For high-end products, |
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brochures, follow |
use two colors. |
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these guidelines: |
• For premium products, |
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• The phrase “Use & |
use four-color process. |
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Care Guide” is |
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reversed from a bar |
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at the bottom of the |
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cover or front panel. |
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•The model number is reversed from a bar at the top of the cover or front panel.
•The graphic signa- ture contains the name of the product.
g
Model: LBI-31598B
CF 2000 CarFone
Cellular Mobile-Telephone
Record Serial Number:
According to some state laws, and in the event service should be required, you mary need both Model and Serial Numbers. Please record the Serial Number (located on the bottom of the unit) in the space below.
Serial Number __________________________________________
Read Instructions Before Using. Retain This Guide for Future References.
Use & Care Guide
Record Serial Number:
According to some state laws, and in the event service should be required, you mary need both Model and
Serial Numbers. Please record the Serial Number (located on the bottom of the unit) in the space below.
Serial Number __________________________________________
Read Instructions Before Using. Retain This Guide for Future References.
Use & Care Guide
GE Identity Program |
244, Product Literature |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Materials
Promotional
g
GE Identity Program
These guidelines apply to all promotional materials, including
•point-of-sale materials
•special promotions at the point of sale
•direct mail
•novelties and T-shirts
used by the Company and its
•components
•subcomponents
•licensed affiliates to promote
•themselves
•their internal projects and programs
•the GE brand of products and services
In addition to providing a plan for featuring the elements of the GE Identity Program in promotional materials, these standards have been created to
•simplify and clarify information by standardizing its presentation
•streamline and modernize the appearance of promotional materials by eliminating unnecessary or outdated graphic elements
•communicate specific attributes of high technology, dynamism, innovation, and professionalism
•unify the promotional materials of all GE components and licensed affiliates so that each draws from and contributes to the strength of the GE identity
•provide flexibility to accommodate different kinds of information and communication needs
•reduce cost through the use of common design standards
245
Promotional Materials |
245.01 |
Contents |
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Signature Guidelines |
245.02 |
Point-of-Sale Materials |
245.10 |
Special Promotions at the Point of Sale |
245.30 |
Direct Mail |
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Guidelines |
245.40 |
Examples |
245.41 |
Novelties |
245.50 |
T-Shirts |
245.60 |
GE Identity Program |
245, Promotional Materials |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Promotional Materials |
245.02 |
Signature Guidelines |
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In all promotional |
• |
Use all three elements of a graphic signature: |
materials, use a |
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the signature Monogram* |
graphic signature |
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signature typography |
whenever possible. |
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the Laser Line |
Follow these general |
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Where there is no room or need for signature |
guidelines: |
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typography, the Monogram may be used alone. |
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Construct graphic signatures according to the |
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guidelines in document 131, Graphic Signatures. |
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Whenever possible, bleed the Laser Line left off |
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the promotional format. When this is not possi- |
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ble, begin the Laser Line at the left margin or |
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flush with the left edge of the Monogram. |
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Keep the clear space within and surrounding the |
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signature free from typography, photographs, |
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illustrations, thematic graphics, conflicting |
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patterns, or the edge of the item. For more infor- |
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mation on the minimum clear space required |
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for each signature, see document 131, Graphic |
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Signatures, pages 10 to 18. |
g
GE Typography
gGE Typography
•Reproduce graphic signatures in correct colors, according to the guidelines in document 132, Color.
•Use these signatures in promotional materials:
-Primary signature. Because the primary signature is preferred in all program applications, its use in promotional materials helps to relate this media to others such as advertising, product literature, and packaging. When space is limited, the other graphic signatures may be used. For more information, see document 131, Graphic Signatures, pages 11 and 12.
-Compact signature. The compact signature is identical to the primary signature except that the signature elements may be positioned closer to each other. For more information, see document
131, Graphic Signatures, pages 13 and 14.
-Vertical signature. This signature may be used when the promotional format is narrow or when vertical emphasis is desired. The signature typography is aligned flush left with the signature Monogram; do not center the signature Monogram above the signature typography.
For more information, see document 131,
Graphic Signatures, pages 15 and 16.
-Special signatures. These signatures may be used where space is limited or where legibility from
a great distance is required. In these signatures, the typography is horizontally aligned with either the center (signature A) or the base (signature B) of the signature Monogram. Note: In promotional materials, special signatures must consist of all three signature elements. For more information, see document 131, Graphic Signatures, pages 17 and 18.
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GE Typography
gGE Typography
*GE Logo Font, a custom font that contains, instead of the alphabet, all versions of the signature and Dynamic Monograms, is available to all GE employees and their suppliers from the
GE Identity Website or Hotline.
GE Identity Program |
245, Promotional Materials |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)