- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Recruitment Advertising |
242.08 |
Optional Elements:
Employment Agency Logos
Sales Support Professionals
Experts in the business of communication.
Morley |
Job-share & full-time |
GE Capital Global Consumer Finance provides a wide range of
financial services, from retail credit card services for householdname retailers to direct loans and insurance products for individual customers. We set ourselves unrealistically ambitious goals—and then we exceed them. We deliver unprecedented standards of customer service. And we encourage our people to contribute directly to the growth and direction of the business. This could be where you come in.
We’re currently looking for people to tackle a challenging and varied sales support role here in Morley. You will be talking to customers on the telephone, producing promotional literature, and helping to create persuasive presentations. Everything you do will be driven by a determination to improve our service to customers. And that includes taking advantage of the superb training and career development opportunities.
Flexible and self-assured, you must have an excellent telephone manner and a flair for written communication. A working knowledge of PC packages is essential, including Excel, Word, and PowerPoint.
You may work full-time or on a two-and-a-half day job-share, Monday to Wednesday or Wednesday to Friday. Full-time salary will be around £10,500 with superb benefits including profit-sharing, incentive schemes, pension, and a subsidised restaurant. The Morley site offers free car parking and easy access by public transport.
To find out more, call Julie Ridsdale or Tracy Spink on 01532 441464 quoting reference: MA/01,
or call in at Ecco Employment, 17 Merrion Way, Leeds LS2 8BT.
GE is an equal opportunity employer.
* Affiliated with General Electric Capital Corporation (USA), not the English company of a similar name
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GE Capital |
ECCO |
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Global Consumer Finance – UK |
E M P L O Y M E N T |
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Secretaries with unusual interests.
Let’s talk business
Consider this: According to Business Week, the |
the thinking. In GE Companies, we look for good |
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global GE corporation is now the world’s second |
ideas and positive contributions from everyone. |
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most profitable company, and we continue to |
By harnessing the creativity and enthusiasm of |
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grow at a phenomenal rate. In 1981, two of our |
the entire team, we routinely exceed even our |
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twelve businesses were considered global players. |
own ambitious business goals. And that makes GE |
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Today, they all are. Among those world-class busi- |
Capital a very exciting place to work. |
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nesses, GE Capital is one of the largest and most |
It’s not just a question of having tip-top secretar- |
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successful diversified financial services companies |
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ial skills. The real question is, do you have the |
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in the world. |
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drive and potential to develop beyond an ortho- |
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Perhaps you’re wondering what all this business |
dox secretarial role with a very unorthodox com- |
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stuff has to do with a secretarial job. Perhaps |
pany? To find out more, call Julie Ridsdale or |
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you’re more interested in how long you get for |
Tracy Spink on 01532 441464 quoting reference: |
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lunch. If so, we fear you’re not really GE material. |
MA/01, or call in at Ecco Employment, |
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In most companies, 5% of the people do 95% of |
17 Merrion Way, Leeds LS2 8BT. |
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GE is an equal opportunity employer. |
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* Affiliated with General Electric Capital Corporation (USA), not the English company of a similar name |
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GE Capital |
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Global Consumer Finance – UK |
E M P L O Y M E N T |
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As an option, the identity of the employment agency that places the advertisement (a symbol or logotype) may be used in an advertisement, provided that it is
•placed in the lower-right corner of the advertisement
•kept separate from all other elements in the advertisement
as shown in the examples at the left.
Although these examples are based on advertisements appearing in United Kingdom newspapers, these guidelines apply to the use of employment agency identities in GE recruitment advertising throughout the world.
Note: The Dynamic Monogram may not be used with the identity of an employment agency.
GE Identity Program |
242, Recruitment Advertising |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Recruitment Advertising |
242.09 |
Optional Elements:
Dynamic Monogram
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A Director of Quality. |
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Leeds |
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Financial Services |
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General Electric, the $60bn global corporation, is a business |
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The ideal candidate has substantial experience in leading major |
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phenomenon. We set impossible goals, and then we achieve |
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programmes of change and the self-confidence, passion, and |
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them. We empower our people and break down barriers to |
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communication skills to inspire others to work together to |
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release and harness the human potential of the business. All our |
achieve tangible and significant business results. |
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companies are characterised by swift growth, tight market focus, |
Strong analytical skills are essential as you must be able to |
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and |
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synthesise complex information and prepare concise yet |
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a genuine commitment to excellence in customer service. |
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compelling presentations. A background in consulting or |
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GE Capital Global Consumer Finance provides value-adding |
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quantitative disciplines would also prove useful. |
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financial services directly to customers and through partnerships |
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The salary reflects the importance of this role to our continuing |
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with blue-chip clients. Quality is a guiding principle of the busi- |
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success, and will be supported by a comprehensive benefits |
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ness: we aim to make everything we do ACE – Above Customer |
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package, including relocation expenses where appropriate. |
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Expectation. |
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Success in this role will open exciting further career develop- |
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We need a charismatic manager who can drive a series of quality |
ment prospects at home and overseas. High achievers are moved |
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initiatives forward, including Six Sigma, the internationally- |
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around the global business to build and broaden expertise. |
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recognized quality measure. Your aim will be to |
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If you relish the challenge of this exciting new role, please write |
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deliver higher-quality products at lower cost, |
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with full cv to Maureen O’Connor, Regional Director, |
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accelerate and improve response to customers |
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Bernard Hodes, Television House, Mount Street |
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instil quality awareness throughout the company. |
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Manchester M2 5WS. Please quote reference: St/11/DCP |
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GE Capital Global Consumer Finance – UK |
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GE is an equal opportunity employer. |
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* Affiliated with General Electric Capital Corporation (USA), not the English company of a similar name |
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Leeds |
Financial Services |
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A Director of Quality. |
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General Electric, the $60bn global corporation, |
Strong analytical skills are essential as you must |
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is a business phenomenon. We set ourselves |
be able to synthesise complex information and |
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impossible goals, and then we achieve them. |
prepare concise yet compelling presentations. |
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We empower our people and break down barriers |
A background in consulting or quantitative |
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to release and harness the human potential of |
disciplines would also prove useful. |
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the business. All our companies are characterised |
The salary reflects the importance of this role |
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by swift growth, tight market focus, and a genuine |
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to our continuing success, and will be supported |
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commitment to excellence in customer service. |
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by a comprehensive benefits package, including |
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GE Capital Global Consumer Finance provides |
relocation expenses where appropriate. Success |
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value-adding financial services directly to customers |
in this role will open up exciting further career |
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and through partnerships with blue-chip clients. |
development prospects at home and overseas. |
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Quality is a guiding principle of the business: |
High achievers are regularly moved around the |
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global business to build and broaden expertise. |
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we aim to make everything we do ACE – Above |
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Customer Expectation. |
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If you relish the challenge of this exciting new role, |
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We need a charismatic manager who can drive |
please write with full cv to |
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Maureen O’Connor, Regional Director, |
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a series of quality initiatives forward, |
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Bernard Hodes, Television House, Mount Street |
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including Six Sigma, the internationally-recognized |
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Manchester M2 5WS. |
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quality measure. Your aim will be to |
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Please quote reference: St/11/DCP |
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deliver higher-quality products at lower cost, |
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GE is an equal opportunity employer. |
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accelerate and improve response to customers |
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* Affiliated with General Electric Capital Corporation (USA), not the English company of a similar name |
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• instil quality awareness throughout the company. |
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The ideal candidate has substantial experience |
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in leading major programmes of change and |
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the self-confidence, passion, and communication |
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skills to inspire others to work together to achieve |
g |
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tangible and significant business results. |
GE Capital |
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U SA* |
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Global Consumer Finance – UK |
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As an option, the Dynamic Monogram may be used in recruitment advertising according to the guidelines in GE Identity Program document 134, Dynamic Monogram, as shown in the examples at the left.
Although these examples are based on advertisements appearing in United Kingdom newspapers, these guidelines apply to the use of the Dynamic Monogram in GE recruitment advertising throughout the world.
•Reproduce the Dynamic Monogram
-large
-bleeding off the format (touching the boundary line of the advertisement)
-in a subtle color of low contrast to the background: for example, a light tint of black such as 10% (Remember: The letters/curlicues are always lighter than the field. For correct reproduction, use the positive version of the Dynamic Monogram and use color in the field, letting the white of the page show in the letters/curlicues.)
•Use only the authorized drawings of the Dynamic Monogram, including the
-three-quarter version (shown in the examples)
-one-quarter version
Note: The leftand right-bleeding horizontal versions of the Dynamic Monogram—which bleed at the top, bottom, and either left or right of the format—also may be used, provided the proportional relationship between the vertical and horizontal dimensions of the format is at least 1 x 3.
•Do not create new croppings of the Monogram.
If you feel you need a new crop, first contact the Manager of GE Identity, GE Corporate Marketing Communications, Fairfield, Connecticut.
•When properly reproduced as described above, typography may overprint the Dynamic Monogram.
GE Identity Program |
242, Recruitment Advertising |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)