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OEMs

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GE Identity Program

These special guidelines apply to original equipment manufacturers (OEMs)

who use GE components, products, materials, or subassemblies in their products.

The guidelines are excerpted from the following GE Identity Program documents:

210, Product Identification

220, Packaging

230, Shipping Cases & Cartons

Contents

 

OEM Product Identification

210.91

OEM Packaging

220.91

OEM Shipping Cases & Cartons

230.91

370

OEM Product Identification

210.91

Original Equipment Manufacturer (OEM)

Customers and Their Dealers

Upon request, a manufacturer whose products use GE components, products, materials, or subassemblies may be authorized to attach a permanent information plate to the manufactured product naming the GE product or materials included. When the plates clarify information such as warranty coverage or service channels, they are of benefit to GE.

When the OEM prepares the plate, the plate should include only the Company name, not the trademarks. All plates prepared by OEMs must be approved by the responsible Company component.

Equipped with

GE Fractional-HP

Motor

Plates, Tags, and Labels

Prepared and Supplied by GE to OEMS

When GE components supply plates, tags,

or labels to a customer OEM, these Companyprepared attachments should follow these guidelines:

The Monogram is the only trademark that may be used. It may be used in any graphic signature arrangement such as those described on page 02.

Make sure that the “Equipped with” statement and the Monogram are less prominent than the OEM’s name or trademark on the complete product.

The Monogram must be subordinate to the “Equipped with” statement.

Supply the same number of attachments as

products to the OEM. When the GE product in bulk, establish suitable

determining the number of supplied.

must be removable and obviously

organization supplying plates, tags, or labels must detail limitations in writing to avoid any confusion. The agreement must provide that the OEM or its distributors or dealers will not use GE trademarks in advertising or promotion.

The Company organization selling the component product is responsible for taking action if its customers or customers’ resellers abuse

privileges of use or if misrepresentation occurs.

Equipped with

gMotor

GE Identity Program

210, Product Identification

GE Identity Website: http://www.ge.com/identity

GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)

OEM Packaging

220.91

Original Equipment Manufacturer (OEM)

Customers & Their Dealers

OEM customers may not be authorized to use the corporate trademarks on product packaging. References on customers’ packages to the products supplied by GE should be confined to nonprominent use of the name “GE” in a factual statement, such as “Equipped with GE motor.”

GE Identity Program

220, Packaging

GE Identity Website: http://www.ge.com/identity

GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)

OEM Shipping Cases & Cartons

230.91

Original Equipment Manufacturer (OEM)

Customers & Their Dealers

OEM customers may not be authorized to use the corporate trademarks on shipping cases and cartons. References on customers’ packages to the products supplied by GE should be confined

to nonprominent use of the name “GE” in a factual statement, such as “Equipped with GE motor.”

GE Identity Program

230, Shipping Cases & Cartons

GE Identity Website: http://www.ge.com/identity

GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)

Acrobat

Program Documents

Adobe

Identity

 

& GE

g

GE Identity Program

These guidelines help you use any GE Identity Program document in the Adobe Acrobat Reader program on your computer.

Note: Using the Adobe Acrobat family of programs, a file prepared in any program on any computer with any typeface and graphics can be compressed and converted into the Adobe portable document format

(PDF), which can be viewed on a different computer with only Acrobat Reader installed. The program, typefaces, and graphics used to create the original file need not be installed on the viewing computer. All GE Identity Program electronic files have been compressed and converted to PDF files to make them widely accessible. To view any GE Identity Program document on your computer, all you need is Adobe Acrobat Reader.

Contents

 

Getting Started

381.01

Standard Navigational Tools

381.02

Custom Links

381.04

Document Plan

381.05

381

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