
- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan

OEMs
g
GE Identity Program
These special guidelines apply to original equipment manufacturers (OEMs)
who use GE components, products, materials, or subassemblies in their products.
The guidelines are excerpted from the following GE Identity Program documents:
•210, Product Identification
•220, Packaging
•230, Shipping Cases & Cartons
Contents |
|
OEM Product Identification |
210.91 |
OEM Packaging |
220.91 |
OEM Shipping Cases & Cartons |
230.91 |
370

OEM Product Identification |
210.91 |
Original Equipment Manufacturer (OEM)
Customers and Their Dealers
Upon request, a manufacturer whose products use GE components, products, materials, or subassemblies may be authorized to attach a permanent information plate to the manufactured product naming the GE product or materials included. When the plates clarify information such as warranty coverage or service channels, they are of benefit to GE.
When the OEM prepares the plate, the plate should include only the Company name, not the trademarks. All plates prepared by OEMs must be approved by the responsible Company component.
Equipped with
GE Fractional-HP
Motor
Plates, Tags, and Labels
Prepared and Supplied by GE to OEMS
When GE components supply plates, tags,
or labels to a customer OEM, these Companyprepared attachments should follow these guidelines:
•The Monogram is the only trademark that may be used. It may be used in any graphic signature arrangement such as those described on page 02.
•Make sure that the “Equipped with” statement and the Monogram are less prominent than the OEM’s name or trademark on the complete product.
•The Monogram must be subordinate to the “Equipped with” statement.
•Supply the same number of attachments as
products to the OEM. When the GE product in bulk, establish suitable
determining the number of supplied.
must be removable and obviously
organization supplying plates, tags, or labels must detail limitations in writing to avoid any confusion. The agreement must provide that the OEM or its distributors or dealers will not use GE trademarks in advertising or promotion.
The Company organization selling the component product is responsible for taking action if its customers or customers’ resellers abuse
privileges of use or if misrepresentation occurs.
Equipped with
gMotor
GE Identity Program |
210, Product Identification |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)

OEM Packaging |
220.91 |
Original Equipment Manufacturer (OEM)
Customers & Their Dealers
OEM customers may not be authorized to use the corporate trademarks on product packaging. References on customers’ packages to the products supplied by GE should be confined to nonprominent use of the name “GE” in a factual statement, such as “Equipped with GE motor.”
GE Identity Program |
220, Packaging |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)

OEM Shipping Cases & Cartons |
230.91 |
Original Equipment Manufacturer (OEM)
Customers & Their Dealers
OEM customers may not be authorized to use the corporate trademarks on shipping cases and cartons. References on customers’ packages to the products supplied by GE should be confined
to nonprominent use of the name “GE” in a factual statement, such as “Equipped with GE motor.”
GE Identity Program |
230, Shipping Cases & Cartons |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)

Acrobat |
Program Documents |
Adobe |
Identity |
|
& GE |
g
GE Identity Program
These guidelines help you use any GE Identity Program document in the Adobe Acrobat Reader program on your computer.
Note: Using the Adobe Acrobat family of programs, a file prepared in any program on any computer with any typeface and graphics can be compressed and converted into the Adobe portable document format
(PDF), which can be viewed on a different computer with only Acrobat Reader installed. The program, typefaces, and graphics used to create the original file need not be installed on the viewing computer. All GE Identity Program electronic files have been compressed and converted to PDF files to make them widely accessible. To view any GE Identity Program document on your computer, all you need is Adobe Acrobat Reader.
Contents |
|
Getting Started |
381.01 |
Standard Navigational Tools |
381.02 |
Custom Links |
381.04 |
Document Plan |
381.05 |
381