- •241.50, Outdoor Advertising
- •010, Contents
- •247, Exhibits
- •251, Newsletters
- •391, FAQ: Basic Standards
- •392, FAQ: Advertising & Branding
- •Contents
- •Glossary
- •Letter from John D. Opie
- •What is the GE Identity Program?
- •Using Primary Marks
- •Corporate Marks
- •outside the U.S.A.
- •Used by Outsiders
- •How Trademarks Come into Being
- •Selecting Secondary Word Marks
- •Using Secondary Word Marks
- •Protecting Secondary Marks
- •131, Graphic Signatures
- •Contents
- •General Guidelines
- •Signature Elements
- •Signature Content
- •Signature Arrangements
- •Signature Monogram
- •Signature Typography:
- •Univers 68 & 48
- •ITC New Baskerville Italic
- •Laser Line
- •132, Color
- •Contents
- •Corporate Colors
- •GE Grey & Metallic Color Palette
- •GE Dark Color Palette
- •Using Other Colors
- •133, Typography
- •Contents
- •The Univers Series
- •The ITC New Baskerville Series
- •Contents
- •Dynamic Monogram
- •One-Quarter
- •Circle Versions
- •Bar Versions
- •Reproduction Alternatives
- •Contents
- •220, Packaging
- •Contents
- •Packaging outside the U.S.A.
- •OEM Packaging
- •Contents
- •Guidelines
- •Information Matrix
- •Examples
- •OEM Shipping Cases & Cartons
- •241, Advertising
- •Contents
- •World Wide Web Site References
- •Broadcast Advertising
- •Guidelines
- •Examples
- •White Pages Listings
- •Advertising outside the U.S.A.
- •Contents
- •Layout Guidelines
- •Employment Agency Logos
- •Dynamic Monogram
- •Copy Guidelines
- •Advertising outside the U.S.A.
- •Contents
- •Creative Matrix
- •Contents
- •Creative Matrix
- •Use & Care Guides
- •Contents
- •Signature Guidelines
- •Point-of-Sale Materials
- •Special Promotions at the Point of Sale
- •Novelties
- •T-Shirts
- •Contents
- •Introduction
- •Typical Exhibits
- •Exhibit Supplier Contacts
- •Glossary
- •Introduction
- •Project Scheduling Outline
- •Sample Project Schedule
- •Budgeting
- •Tabletop Exhibit
- •Introduction
- •Introduction
- •Wall Panels
- •Posts
- •Beams
- •Lightwalls
- •Ceiling Panels
- •Shelves
- •Cabinets & Counters
- •Wall Lights
- •Light Bars
- •Introduction
- •Exhibit Colors & Materials
- •Standard Graphic Signature Overlays
- •Sizes of Graphic Overlays
- •Background Formats
- •Introduction
- •Services
- •Element Use Costs
- •Exhibit Use Costs
- •General Guidelines
- •Portable Exhibit Order
- •New Tradeshow Alert
- •Contents
- •General Guidelines
- •Recommended Typefaces & Sizes
- •General Guidelines
- •Cover Pages
- •Overhead Title Transparencies
- •Title Slides
- •Using the Monogram with Other Logos
- •on Cover Pages
- •in Overhead Title Transparencies
- •in Title Slides
- •Two- & Three-Column Grids
- •General Guidelines
- •for Print Presentations
- •for Overhead Transparencies
- •for Slides
- •for Print Presentations
- •for Overhead Transparencies
- •Build Style
- •for Overhead Transparencies
- •in Overhead Transparencies
- •in slides
- •Introduction
- •Flow Charts
- •Single Pie Charts
- •Multiple Pie Charts
- •Single Bar Charts
- •Multiple Bar Charts
- •Chart Labels
- •Contents
- •Typewritten Newsletters
- •Name Tags
- •Security Badges
- •Uniform Patches
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •News Release Letterhead
- •News Bulletin Letterhead
- •Standard Envelope
- •Internal Envelope
- •News Release Envelope
- •Airmail Envelope
- •Large Mailing Envelope
- •Business Cards
- •Mailing Label
- •Contents
- •Letterhead
- •Second Sheet
- •Monarch Letterhead
- •Internal Letterhead
- •Envelope
- •Monarch Envelope
- •Internal Envelope
- •Business Card
- •Contents
- •Standard Letterhead
- •Standard Second Sheet
- •Internal Letterhead
- •Standard Envelope
- •Business Cards
- •Contents
- •Standard Second Sheet Format
- •Monarch Letterhead Format
- •Internal Letterhead Format
- •Envelope Formats
- •Mailing Label Format
- •Contents
- •Standard Letterhead Format
- •Standard Second Sheet Format
- •Internal Letterhead Format
- •Standard Envelope Format
- •Contents
- •Forms Requirements
- •The Graphic Signature & Form Title
- •Structuring Information in a Form
- •Consolidating Forms
- •Selecting a Form Format
- •Short Forms
- •Forms with Extensive Instructions
- •External Forms
- •280, Facility Signs
- •Contents
- •Pylon Sign
- •Monument Sign
- •Pole Sign
- •Ground Sign
- •Individual Sign Elements
- •Roof Sign
- •Decals on Glass Doors
- •Directional Signs
- •How to Order Facility Signs
- •Contents
- •General Guidelines
- •Tractor-Trailers
- •Service Vans
- •Service Pickup Trucks
- •In-Plant Vehicles
- •Industrial Haulage
- •Heavy Construction Equipment
- •Tarpaulins
- •Straight-Box Trucks
- •Contents
- •Component Naming Standards
- •Developing Component Names
- •Using Communicative Names
- •Contents
- •Graphic Signatures
- •Typography
- •Color
- •Reproduction Materials
- •Contents
- •Introduction
- •Winning Combinations
- •GE Identity Overview
- •GE Graphic System
- •Naming Process Overview
- •Five-Level Naming Scheme
- •Naming Decision Tree
- •Industry Issues Research, 1986
- •Naming Process outside the U.S.A.
- •Joint Marks
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Five-Level Naming Scheme
- •Naming Process outside the U.S.A.
- •Contents
- •Introduction
- •GE Identity Overview
- •GE Graphic System
- •Joint Marks
- •Contents
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Examples of Typical Applications
- •Reproduction Guidelines & Materials
- •Contents
- •Introduction
- •GE Trademarks & Trade Names
- •GE Identity Overview
- •GE Graphic System
- •Five Basic Rules
- •Advertising
- •Promotional Materials
- •Print & Product Literature
- •Signs
- •Vehicles
- •Stationery
- •Business Forms
- •Reproduction Guidelines & Materials
- •370, OEMs
- •OEM Packaging
- •OEM Shipping Cases & Cartons
- •Getting Started
- •Standard Navigational Tools
- •Custom Links
- •Document Plan
- •Introduction & General Guidelines
- •Linear Dynamic Monogram
- •Sizing the Signature Monogram
- •16-Unit Grid
- •10-Unit Grid
- •16-Unit Grid
- •10-Unit Grid
- •700, Document Plan
Reproduction Guidelines & Materials |
350.60 |
The Monogram is an original hand-lettered design which may never be redrawn or altered in any way. For correct and consistent display of this trademark, always use official reproduction materials.
Never reproduce the signature Monogram from second-generation photostats or other unauthorized copies.
g e
Correct positive form |
Correct reverse form |
e |
|
g |
|
Incorrect positive form |
Incorrect reverse form |
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In both the positive and |
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reverse forms, reproduce |
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the Monogram so the |
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letters/curlicues are lighter |
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than the field, as shown in |
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the correct examples above. |
The following reproduction materials are available from the GE Identity Website or Hotline to all licensees of the GE trademarks and their suppliers:
•GE Logo Font (item 551), custom fonts for Windows and Macintosh computers, including all versions of the
-signature Monogram
-Dynamic Monogram
-linear Dynamic Monogram
(For information on using this computer font, see document 382, GE Logo Font.)
•signature Monogram grid drawings (item 540), laser-printed drawings used in large-scale manual enlargement, including
-positive
-reverse
• color samples (item 560), offset-printed sheets used to establish visual standards for match color reproduction, including one uncoated and
one coated sheet of
-Platinum Grey
-Laser Red
-GE Grey & Metallic Color Palette
-GE Dark Color Palette
-GE Bright Color Palette
GE Identity Program |
350, Licensees Trademark Practices |
GE Identity Website: http://www.ge.com/identity |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696)
Sales & Service Businesses |
Trademark & Graphic System Practices |
g
GE Identity Program
These guidelines apply to all sales and service businesses authorized to use the GE identity, including
•dealers
•distributors
•sales representatives
•repair shops
The GE identity—the Company’s name and trademarks and their graphic presentation—
is of enormous commercial value to the Company and all businesses selling or servicing GE products. The Monogram is one of the bestknown and most highly regarded trademarks in the world. People everywhere know that it symbolizes quality products and services from
a company with a reputation for dependability and integrity.
As a user of the GE trademarks, you enjoy the benefits of this valuable property, leveraging this asset for competitive advantage every day, and you share with GE an opportunity and responsibility to enhance the value of this property—
to protect and strengthen the unique attributes of the GE trademarks for the future.
The key to protecting and enhancing the value of the GE trademarks lies in their correct and consistent use by everyone in all applications.
You benefit from others’ correct use, and they in turn benefit from yours. Working together to uphold a common set of standards, we can help ensure that we each get maximum impact from these valuable assets.
This document provides guidelines for correct use of the GE trademarks and graphic system and outlines what is expected of distribution and service businesses representing GE.
360
Sales & Service Businesses |
360.01 |
Trademark & Graphic System Practices
Contents
Introduction |
360.02 |
GE Trademarks & Trade Names |
360.10 |
GE Identity Overview |
360.11 |
GE Graphic System |
360.12 |
Five Basic Rules |
360.15 |
Use of GE Trademarks & Name |
360.20 |
outside the U.S.A. |
|
Applications: |
|
Advertising |
360.30 |
Promotional Materials |
360.35 |
Print & Product Literature |
360.36 |
Signs |
360.38 |
Vehicles |
360.40 |
Stationery |
360.45 |
Business Forms |
360.50 |
Reproduction Guidelines & Materials |
360.60 |
GE Identity Program |
360, Sales & Service Businesses |
GE Identity Website: http://www.ge.com/identity |
Trademark & Graphic System Practices |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |
Introduction |
360.02 |
As a GE dealer, distributor, sales representative, or repair shop, you are an essential and highly visible part of GE’s business effort. Although you are not part of the Company, you advertise, show, and sell our products, explain and provide our services, and represent GE to our customers.
It is imperative that you, as an authorized sales and service partner with GE, understand and practice proper use of the GE trademarks because trademarks and service marks are protected in the United States only by continued and proper use, not official registration. Registration of a mark
in the U.S. Patent & Trademark Office merely establishes certain procedural rights in the mark and, in the case of a dispute, makes it easier to defend exclusive rights.
These guidelines indicate how the GE trademarks and the related graphic system may be used in your marketing applications, such as advertising and sales promotion, and the limitations of their use in your company applications, such as stationery and business forms.
Note: You must be authorized to use the GE trademarks to promote the sale of GE products. Such privileges of trademark use are usually granted in writing as a provision of a sales or service contract that you have with a GE business.
GE Identity Program |
360, Sales & Service Businesses |
GE Identity Website: http://www.ge.com/identity |
Trademark & Graphic System Practices |
GE Identity Hotline: 800 654-2696 or 518 869-2824 (DC: 232-2696) |