- •Т.В. Барамикова, л.П. Ільєнко, к.Б. Кугай, а.В. Спіжова, н.В. Зимнікова, а.М. Ткаленко
- •Передмова
- •Unit 1 history of arts Part I
- •I Listen and remember the following words:
- •III Read and translate the following text: History of arts
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Renaissance
- •III Make up a plan of the text.
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •The history of arts. Brief overview
- •III Make up a plan of the text.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: World War I and after the War
- •III Make up a plan of the text.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Charles Frederick Worth industrializes fashion
- •III Make up a plan of the text.
- •Design elements
- •V Complete the sentences with the words from the text:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •Design principles
- •III Make up a plan of the text.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Paco Rabanne
- •Pierre Cardin
- •Karl Lagerfeld
- •Emanuel Ungaro
- •III Make up a plan of the text.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text.
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Dance costume
- •III Make up a plan of the text.
- •IV Answer the questions:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Scenic makeup
- •III Make up a plan of the text.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Questions for discussion:
- •VI Render the text in brief in a written form.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •III Make up a plan of the text.
- •III Listen to the text again and be ready to answer the questions:
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: Flower symbolism
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Questions for discussion:
- •VI Render the text in brief in a written form.
- •I Mind the following words and word-combinations:
- •II Listen to the text and decide if the statements are true or false:
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •III Make up a plan of the text.
- •Principles and elements of design
- •Graphic design theory
- •IV Answer the questions:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: Raymond Loewy. The father of industrial design
- •III Make up a plan of the text.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and learn:
- •II Read the text and define the main idea of it: The importance of colour
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Questions for discussion:
- •VI Render the text in brief in a written form.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words and word-combinations:
- •IX Translate the sentences into English:
- •X Speak on the topic using the following words and word combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it:
- •Video design
- •III Make up a plan of the text.
- •IV Answer the questions:
- •V Complete the sentences with the words from the text:
- •VI Find the English equivalents to the words:
- •VII Make up sentences with the terms:
- •VIII Give definitions to the words:
- •IX Translate into English:
- •X Speak on the topic using the following words and word-combinations:
- •I Read and remember:
- •II Read the text and define the main idea of it: The history of logo design
- •III Make up a plan of the text.
- •IV Translate the paragraph in italics in a written form.
- •V Questions for discussion:
- •VI Render the text in brief in a written form
- •Prehistoric costume
- •Textiles
- •Costume textiles
- •Some natural fibres facts
- •Textile yarns and fibres
- •The knitwear design process and the use of sources of inspiration
- •Coloured stitch designs in weft knitting
- •The great masters of fashion
- •Textiles and materials in the fashion industry
- •The history of fashion between 1970-1983
- •The designers
- •Fashion fifty years ago. Conclusion
- •Interior design. Style selection
- •Goals, functions and the human factor of interior design
- •Light in colour
- •Colour in your home
- •Accessories
- •Selecting accessories
- •Textiles
- •Textile uses in interior design
- •Selecting textiles for interiors
- •Harmony
- •Package design and display
- •Advertisements
- •Graphic designer
- •Commercial photography
- •Colour photography
- •What is a good photograph?
- •Colour harmony
- •Corporate logo design
- •Your hair
- •Hair colour
- •Hair style
- •The art of arranging the hair
- •Modern hairdressing procedure
- •History of styles
- •The development of styles in europe from the
- •9Th till 20th centuries
- •Cosmetics
- •Glossary a
III Make up a plan of the text.
IV Translate the paragraph in italics in a written form.
V Questions for discussion:
Why is colour an important part of any design?
What meanings of colours are accepted in our country?
What different meanings of blue exist?
Can colours have religious significance? Illustrate.
What colour is associated with nobility and royalty?
What colour symbolizes purity in India?
How does the meaning of white vary from culture to culture?
What must be preserved when dealing with colours in web design?
What combination of colours should be avoided in web design?
What colour do you prefer to work with? Why?
VI Render the text in brief in a written form.
TEXT C
I Mind the following words and word-combinations:
to target – мати на меті, націлитись
saturation – насиченість
infinite – нескінчений
to split – розділяти
cyan – блакитний
to invoke – викликати
unsettled – невизначений
to lean – схилятися
II Listen to the text and decide if the statements are true or false:
The colour wheel theory is used for analyzing saturation or brightness levels.
There are almost infinite amounts of colours and a more limited amount of shades that can be analyzed.
Sir Isaac Newton’s colour wheel was joined at the ends to display the natural hue progression.
The psychological effects of colours have never been studied.
Johann Wolfgang Goethe modified the wheel to the form we see today.
III Listen to the text again and be ready to answer the questions:
How are colours divided with psychological effects taken into account?
What is the most favourite colour scheme for web design?
UNIT 15
PHOTO & VIDEO DESIGN
TEXT A
I Read and remember the words and their translation:
to capture – фіксувати, захоплювати
emitted – випромінюваний, випущений
device – пристрій, прилад
to store – зберігати, запам'ятовувати
advertising – рекламування
devoted – присвячений
to emphasize – робити наголос, підкреслювати
still life – натюрморт
to depict – зображувати, відображати
distinction – відмінність
II Read and remember the following phrases:
silver halide based – на основі галогеніду срібла
timed exposure – експозиція з заданим часом
self-fulfilment – самовдосконалення, самовдоволення
light-sensitive – світлочутливий
fine art photography – художня, мистецька фотографія
commonplace – загальновідомий, банальний
landscape photography – пейзажна фотографія
artistic endeavour – художня творчість
editorial – редакційний, поліграфічний
inanimate – неживий, млявий
III Read and translate the following text:
Photo design
Photography gained the interest of many scientists and artists from its inception. Photography is used to preserve memories of favourite times, to capture special moments, to tell stories, to send messages, and as a source of entertainment. It is thinking made visual.
The word "photography" comes from Greek words phos ("light"), and graphis ("stylus", "paintbrush") or graphê ("representation by means of "lines" or "drawing"), together meaning "drawing with light."
Photography is the process of recording pictures by means of capturing light on a light-sensitive medium, such as a film or electronic sensor. Light patterns reflected or emitted from objects expose a sensitive silver halide based chemical or electronic medium during a timed exposure, usually through a photographic lens in a the image-forming device known as a camera that also stores the resulting information chemically or electronically using digital electronic or magnetic memory. Photography has many uses for both business and pleasure. Photography can also be viewed as a commercial and artistic endeavour.
The aphorism "one picture is worth a thousand words" formed an interesting basis for photo design. Magazines and newspapers, companies putting up Web sites, advertising agencies and other groups pay for photography. Commercial advertising relies heavily on photography and has contributed greatly to its development. Many people take photographs for self-fulfilment or for commercial purposes. Hence, the commercial photographic world can divided into various specific branches of photography.
Advertising photography is made to illustrate and usually sell a service or product. These images are generally done with an advertising agency, design firm or with an in-house corporate design team.
Fashion photography is a genre of photography devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Allure. Over time, fashion photography has developed its own aesthetic in which the clothes and fashions are enhanced by exotic locations and story lines. Fashion and glamour photography usually incorporates models. Fashion photography emphasizes the clothes or product, glamour emphasizes the model. Glamour photography is popular in advertising and in men's magazines. Models in glamour photography may be nude, but this is not always the case.
Crime scene photography consists of photographing scenes of crime such as robberies and murders. A black and white camera or an infrared camera may be used to capture specific details.
Still life photography usually depicts inanimate subject matter, typically commonplace objects which may be either natural or man-made.
Food photography can be used for editorial, packaging or advertising use. Food photography is similar to still life photography, but requires some special skills.
Editorial photography illustrates a story or idea within the context of a magazine.
Photojournalism can be considered a subset of editorial photography as the photographs made in this context are accepted as a documentation of a news story.
Portrait and wedding photography is usually bespoken with the customer and sold directly to the end user of the images.
Fine art photography is made to fulfil a vision whereas landscape photography represents different locations made to be sold to tourists as postcards. Wildlife photography in its turn demonstrates life of the animals.
A person who takes a photograph using a camera is called a photographer. Photographers are often categorized based on the subjects they photograph. Some photographers explore subjects typical of paintings such as landscape, still life, and portraiture. Other photographers specialize in subjects unique to photography, including street photography, documentary photography, fashion photography, wedding photography and commercial photography. The distinction between artistic photography and photojournalism or other types of photography and the associated techniques does not remove this personal aspect from the work of the great photographers.