II. Terms

In your essays for this course it is very important to use the terminology of communication science. Therefore, take time to learn the terms and their meanings in each chapter. In the face-to-face version of this course, various interactive techniques will be used to test your knowledge of the major terms. In the online version of the class you will review the terms independently. Make sure you use the terms referred to below in your essays.

Action model

Audials

Communication

Cultural community

Cultural context

Culture

Digitals

Feedback

Feedforward

Gender

Instrumental goals

Intechangeability/Uniqueness Measurability/Unmeasurability

Intentional/unintentional communication

Interaction model

Interpersonal communication

Kinesthetics

Leading channel

Macroculture

Message

Microculture

Naïve knowledge

Natural context

Need for affection

Need for control

Need for identity

Need for inclusion

Need for power

Need for privacy

Need for self-efficacy

No choice/Choice Unreflectiveness/Reflectiveness Unaddressability/Addressability Content component of the message

Perception channels

Physical context

Primary channel

Relationship

Relationship component of the message

Relationship goals

Scientific knowledge

Scope of the need

Self-presentation goals

Situational context

Socio-psychological context

Temporal context

Transaction model

Valence of the need

Visuals

III. Names

It is very important to remember the names of scholars who contributed to communication theory. Your essays will sound more professional if you make reference to the people mentioned in this brochure. In the face-to-face version of this course, and in the audio lectures that accompany the online version of this course the names of these scholars will be routinely used to refer to various concepts. Study the names of communication scholars and try to remember their contribution to the science.

Bandler, Richard Bandura, Albert Buber, Martin Dernyatin, Maxim Fisher, Aubrey Frolov, Evgeny Grinder, John Maslow, Abraham

Rogers, Carl Schramm, Wilbur Schutz, Will Shannon, Claude Weaver, Warren Stewart, John Watzlawick, Paul

IV. Recap Questions

Use the recap questions to see if you remember the main concepts discussed in the chapter. In the face-to-face version of this course recap questions will be asked at various points as we make connection between different concepts. In the online version of this course use the recap questions to check if you remember all the concepts discussed in the chapter.

1. What is the difference between naïve and scientific knowledge?

2. What is the definition of communication?

3. Can you explain the concept of the communication event arrow?

4. What are communication contexts?

5. What channels are used for communication?

6. Who are audials, visuals, kinesthetics and digitals?

7. What is the primary perception channel?

8. What is the leading perception channel?

9. What are communication media?

10. Explain the differences between action, interaction and transaction models of communication.

11. Explain the Aubrey Fisher model of the relationship.

12. What are the characteristics of the communication process?

13. Explain the Buber Continuum.

14. What are the five pairs of characteristics of impersonal and interpersonal communication?

15. What is a Tri-Level Buber Continuum?

16. Can you explain the Wave Model of the Buber Continuum?

17. Explain the notions of content and relationship levels of the message.

18. What is intentional and unintentional communication?

19. Explain the dynamic nature of communication.

20. What are the ethical principles of communication?

21. Describe the hierarchy of needs according to Maslow.

22. What are human communication needs?

23. Explain the different types of goals.

24. What are the two principal research methods in communication?

25. Define culture, macroculture, microculture and cultural community.

26. What influences do gender and sexual orientation have on communication?