S
Blackmore Your (2) … (1)
………… Our (3) … …/MC ……………..
(4) ……………
Paper Products plc
16 Rushthorne Way, Bolton, Lancashire bl63 6sg
Exercise 52. Write a letter of reply to the letter in No. 42, using the following words and phrases.
Exercise 53. Now read this memo from Gerd Busch, of Busch AG to his secretary. Use the information to write a letter of reply to Anne Croft from the secretary, on Mr Busch’s behalf.
Exercise 54. Translate into English.
Unit 5 follow-up letters language practice
1. Focusing attention. Note these sentences:
We
would like to inform you of price reductions for our filing
cabinets.
a.
To
avoid delay in despatch, perhaps you would like to order as soon as
possible?
b.
c
We
would particularly like to draw your attention toour new range
of cars.
Make statements and questions similar to a and b for the following:
(statement) Inform/the latest development in filing systems
(question) Enclose/a detailed statement of costs?
(statement) Help/in every possible way
(question) Visit/our stand at the Milan Trade Fair?
(statement) Forward/brochures on this model under separate cover
(question) Send/your representative to visit us?
(statement) Receive/further instructions from you about shipment
(question) Telex/your instructions as soon as possible?
(statement) Despatch/the goods from Southampton
(question) Confirm/these arrangements with your bank’s correspondents in London?
Focus attention on:
New L60 model
New system of ordering
An improved 15% discount for bulk orders
A new introductory discount
The latest range of stainless steel knives
A new supply of Ceylon tea
A new price-formation policy
A drop in the interest rate
A change in manpower policy
Diminishing stocks
2. Note these sentences:
We
would like to help you if possible. For
example, / For instance, we could
arrange a demonstration in your office.
Make similar sentences, giving or quoting examples.
There are various methods of payment in International Trade. You can use a Letter of Credit.
In a letter placing an order, you must request special documents. You must request an invoice.
A sales letter often gives many extra details. It often gives details of price reductions.
A follow-up letter often offers special services.
A company representative performs many useful functions
A heading in a letter may be unhelpful for various reasons.
An announcement to regular customers is sometimes necessary.
A Pro-Forma Invoice may be necessary for some important orders.
An immediate acknowledgement of an order is essential in many cases.
A bulk purchase of goods is quite economical for many reasons.
3. Offering. Note this sentence:
We
are offering / We can offer / We are able to offera special
discount for this model.
Make similar sentences offering:
Free delivery in the London area
A discount of 11%
Free samples
A discount of 12% on all orders above $500
A visit from your representative
A special discount of 5% on all orders received before 5 May
A free demonstration in your own show-room
A discount on all models in the same price range
Partial delivery to London
Promotional gifts
4. Expressing hope. Note this sentence:
We
hope (that) you will be pleased withthe catalogue.
Express hope:
That your customer will be pleased with the samples you are sending him
That your customer will decide to order the clothes illustrated in your new catalogue
That you will be able to supply your customer again in the coming year
That the customer will order from the new catalogue
That your customer will decide to place a bulk order with you
That your customer will be pleased with the quality of the goods
That your customer will be pleased with an improved 5% reduction
That you will be able to book the order in the nearest future
That your customer will be pleased with the free samples you’ve sent them
That your customer will be pleased with the demonstration you arranged last month
Exercise 55. Insert the correct phrases in the following letter.
as soon as possible in demand in short supply