- •Introduction
- •Unit 1 First impressions count!
- •Think quality
- •Paper quality
- •Paper size
- •Headed notepaper
- •Continuation sheets
- •Setting out your letter
- •Sender’s address / outside address
- •Inside address / receiver’s address / recipient’s address
- •Surname known
- •Job title known
- •Department known
- •Company known
- •Order of inside address
- •Attention line / ‘for the attention of’ line
- •Salutation / opening greeting
- •Body of thr letter
- •Complimentary close / complimentary ending
- •Signature
- •Sender’s name
- •Sender’s office or department
- •Type of company
- •Mary Raynor
- •Board of directors
- •Address
- •Registered number
- •Per pro
- •References / reference code
- •Job title
- •Enclosures
- •Despatch method
- •Private and confidential / classification line
- •Subject title / subject line
- •Copies / copies line
- •Postscripts
- •Common letter layouts
- •Fully blocked layout
- •John Smith
- •Semi-blocked layout
- •17Th May 2000
- •Quotation for extension at 42 Botlcy Close
- •John Smith
- •Fully indented layout
- •Quotation for extension at 42 Botley Close
- •John Smith
- •A few words about envelopes
- •Addressing envelopes
- •Kettering
- •Sender’s address addresses on the envelopes
- •Abbreviated forms on the envelope
- •Writing well length
- •Too long
- •Too short
- •The right length
- •Order and sequence
- •Unclear sequence
- •Clear sequence
- •Planning
- •First paragraph (introductory paragraph)
- •Courtesy
- •Idioms and colloquial language
- •Clarity
- •Abbreviations and initials
- •Numbers
- •Prepositions
- •Words to avoid foreign words
- •Ambiguous words
- •Vogue words
- •Titles, names and addresses
- •Unit 2 types of organizations
- •Organisational structure and communication
- •The purpose of organisation charts
- •Relationships in a business organisation
- •Rayco ltd
- •Unit 3 enquiry letters
- •Figure 19
- •Figure 21 Quotation of terms
- •Unit 5 follow-up and sales letters
- •Figure 23
- •Figure 24
- •Figure 25
- •Unit 6 orders and execution of orders
- •Figure 27 Order
- •Figure 28
- •Marking
- •Specimens of marks
- •Kent, clarke & co. Ltd
- •Figure 33 Advice of shipment to importer
- •Unit 8 letters of complaints
- •Unit 9 replies to complaints
- •Unit 10 overseas payments
- •Invoice
- •Figure 45
- •Bank draft
- •Bank transfer
- •Bill of exchange
- •Introductory paragraph (sender’s) address
- •Into English:
- •Hierarchy
- •Organization chart Rossomon plc
- •John sutton
- •Linda Gabbiadini
- •Padryg Burne
- •Unit 3 enquiry letters language practice
- •Unit 4 replies to enquiries language practice
- •Paper Products plc
- •16 Rushthorne Way, Bolton, Lancashire bl63 6sg
- •Unit 5 follow-up letters language practice
- •In stock out of stock under separate cover
- •Into effect (come into effect)
- •Unit 6 orders and execution of orders language practice
- •Inconvenience reference terms
- •In touch with in (your/our) favour of assistance
- •Unit 7 packing and despatch language practice
- •Packing
- •Goods and transport
- •International trade finance documents
- •In our/your own interest in due course on the way
- •In transit on arrival to the letter
- •Unit 8 letters of complaint language practice
- •In good time with the exception of on schedule
- •Issue passed reply
- •Unit 9 replies to complaints language practice
- •In advance up-to-date
- •Unit 10 overseas payments language practice
- •Talking about letters of credit
- •Importer
- •Importer’s bank
- •Barklays
- •Dispatch V., n.(dispatch method)
- •Receiver’s address
- •Recipient’s address
- •Unit 2
- •Unit 3
- •Unit 4
- •Unit 5
- •Unit 6
- •Unit 7
- •Unit 8
- •Unit 9
- •Unit 10
- •Post Office Giro (International Post Office Giro)
- •Postal order
- •Promissory note (p-note)
Too short
Figure 11
T
Dear
Sir
Thank you for your enquiry. We have a wide selection of watches
which we are sure you will like. We will be sending a catalogue
soon.
Yours faithfully
Letter (Figure 11):
It should have begun Dear Mr Arrand
and ended Yours sincerely as the writer
knew Mr Arrand’s name from his letter of
enquiry.
Neither the date nor the reference
number of the enquiry are quoted.
Ideally, a catalogue should be enclosed with a reply to an enquiry about a company’s products or indication of a website if the company has one.
When a catalogue is sent, attention should be drawn to items which might be of particular interest to the enquirer. New products should also be pointed out.
A price list should be included if prices are not given in the catalogue. Any discounts should be quoted and, if possible, delivery dates.
The right length
Here is a more suitable letter (Figure 12). It is neither too short nor too long. It provides all the relevant information Mr Arrand might need, and draws his attention to some specific products which may be of interest to him.
Figure 12
Dear
Mr Arrand
Thank you for your enquiry of 5 November.
We enclose our winter catalogue, and a price list giving details of
CIF London prices, discounts, and delivery dates
Though you will see we offer a wide selection of watches, may we
draw your attention to pp. 23-28, and pp. 31-36, where there are
styles we think might suit the market you describe? On page 25 you
will find our latest designs in pendant watches, which are already
selling well.
All our products are fully guaranteed, and backed by our worldwide
reputation.
If you need any further information, please contact us. We look
forward to hearing from you soon.
Yours sincerely
Order and sequence
As well as containing the right amount of information, your letter should also make all the necessary points in a logical sequence, with each idea or piece of information linking up with the previous one in a pattern that can be followed. Do not make a statement, switch to other subjects, then refer back to the point you made a few sentences or paragraphs before, as in the example.
Unclear sequence
This letter is difficult to understand because there is no clear sequence or logical order.
Figure 13
Dear
Sir / Madam
We are interested in your security systems. We would like to know
more about the prices and discounts you offer.
A business associate of ours, DMS (Wholesalers) Ltd, mentioned your
name to us and showed us a catalogue. They were impressed with the
security system you installed for them, so we are writing to you
about it. Do you give guarantees with the installations? In
your catalogue we saw the Secure 15 which looks as though it might
suit our purposes. DMS had the Secure 18 installed, but as we
mentioned, they are wholesalers, while we are a chain of stores. We
would like something that can prevent robbery and shoplifting, so
the Secure 15 might suit us.
How long would it take to install a system that would serve all
departments? Could you send an inspector or adviser to see us soon?
If you can offer competitive prices and guarantees we would put your
system in all our outlets, but initially we would only install the
system in our main branch. We
would like to make a decision on this soon, so we would appreciate
an early reply.
Yours faithfully