- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Speaking
How does the position of women in the US/UK compare with the position of women in your country?
How do you feel about opportunities for women?
Make mini-presentations on one of the following topics. Feel free to state your personal opinion.
The role of women in management.
Managerial prospects for women.
The employment of women – past, present and future.
How does Sweden's progress towards women's equality compare with that in your own country?
Are there certain jobs which are inappropriate for women to do? If so, which are they?
When advertising a job vacancy, employers should be allowed by law to state their preference regarding the sex and age of applicants. To what extent do you agree with this view?
‘For many women, the ideas of feminists are profoundly disturbing and even positively harmful.’
When advertising a job vacancy, employers should be allowed by law to state their preference regarding the sex and age of applicants. To what extent do you agree with this view?
Imagine that in the group with which you are now studying, there are probably people from several countries. In these countries, what changes in company attitudes towards women are taking place?
Should it be a legal obligation for each company to reserve one seat on its board for a woman so that the interests of the female employees in the company would be safeguarded?
What is the style of male and female managers in companies in your country?
Do you think there is a difference in style between men and women or is any difference usually because of personality?
Do you know any men who have a ‘female’ style of working? or women who have a ‘male’ style of working?
Do you find it easier to work with men or women? Why?
Writing
Express your opinion on the following (150-200 words)
The sad truth is that women are still by no means equal in the job market – they may well, in fact, be losing ground.
Women, as well as men, have compelling economic reasons for working.
A reordering of the economy to provide full and equal employment for women – and for men – will benefit society.
For hundreds and thousands of women full employment is not a slogan. It's a passport to dignity and hope.
Women have come a country mile, no doubt about it, since the days when the job world was an all-male preserve.
The earnings gap between men and women has actually narrowed over the past few years.
Women are still concentrated in the traditional fields of clerical and service work.
Women need and deserve well-paying and meaningful jobs.
Greater availability of day-care centers (nurseries) help women with young children to perform successfully in their jobs.
Key vocabulary
gender stereotypes equal opportunities
gender identity sex discrimination
pay equity sexual harassment
corporate ladder date rape
managing by consensus parenthood
lateral thinking paternity leave
alimony maternity leave
minority women motherhood
female managers flexible hours
female chief executive prejudice
comparable worth freelance consultants
glass ceiling male chovinism
to harass pilot scheme
freelancers traditional masculine job
freelance consultants
male chauvinism
pilot scheme
traditional masculine job
UNIT VIII
BUSINESS LAW
Lead -- in
Why is it important to possess a basic understanding of the law?
Describe what a world without lawyers would be like.
Do you think that our laws represent the collective moral judgments of society? Explain.
In what ways does the law serve a positive purpose?
Why do we need contract law?
Reading
Text 1
Read the text. Ask 10-12 why-questions about the text. Let the class answer them.
