- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Part I unit I cross-cultural communication
Lead-in
We all communicate with others all the time – in our homes, in our workplaces, in the groups we belong to, and in the community. No matter how well we think we understand each other, communication is hard. Just think, for example, how often we hear things like, "He doesn't get it," or "She didn't really hear what I meant to say." "Culture" is often at the root of communication challenges. Our culture influences how we approach problems, and how we participate in groups and in communities. When we participate in groups we are often surprised at how differently people approach their work together.
Think over the saying “When in Rome, do as the Romans do.” Try to find a similar saying in your language. Describe a situation which proves this saying.
Reading
Text 1
Read the following text. Give the main idea of the text. Answer the questions: Is it important to know the dominant culture of any group of people to understand their political, economic, and even personal behaviour? What does the culture include? What mistakes in culture can be made by people? What is culture shock? What are the main features of culture shock?
Introduction
To understand the political, economic, social and even personal behaviour of any group of people, we must first know the dominant values of their culture which are passed down from one generation to another through learning. There is no way to explain the behaviour of people unless you know their dominant or mainstream culture.
Culture is like an iceberg. The tip of the iceberg is the smallest part. Most of the iceberg is submerged. The same is true for a culture. That which you can easily see - the behaviour of people - is the smallest part of culture. It is external while the greatest part, internal culture, is beneath the water level of awareness. It is inside people's heads.
Internal culture includes our way of thinking and perceiving. Most importantly, it contains the values and beliefs unconsciously learned while growing up in a particular culture. These values and beliefs determine most behaviour. The illustration above represents two cultural icebergs coming together as people come together from different cultures. Note that the largest part of a person's culture is internal or beneath the water level of awareness.
As the two icebergs collide, most people would see the differences in behaviours. They might be overly concerned about such matters as greeting people incorrectly or wearing the wrong clothes. Mistakes at this level of culture are relatively minor. Most people expect those from other cultures to make mistakes at the behavioural level. On the other hand, the real collision of cultures occurs at the unconscious, internal cultural level where there are basic cultural values.
The collision of internal cultures causes us to become more aware of the differences and similarities between cultural values. More importantly, by understanding the internal culture, especially the significant values, we have a system for analysing and interpreting behaviour.
Some individuals, when they sojourn across a cultural boundary, especially for an extended period of time, experience a phenomenon called culture shock. Culture shock is the psychological reaction of stress that sometimes occurs when an individual enters a culture very different from their own. Whether or not you experience culture shock, you may find that communicating across cultural boundaries is stressful.
At least six phenomena contribute to the stress that some people experience when they move into another culture:
1.Strain resulting from the effort required to adapt psychologically to the new culture. 2.Sense of loss of friends, of status, of profession, of possessions, and so forth. 3.Rejection by (or of) the new cultural group. 4. Confusion of role and role expectation, of values, and so forth. 5.Emotional response to striking cultural differences. 6.Feelings of impotence resulting from the inability to cope with the new culture.
Text 2
Read the text. Divide it into logical parts. Find the key sentence of each part. Summarize the text
