- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Unit 1. Management. Language
2. 1. manager 2. managerial 3. management 4. managed 5. manageress 6. manageable 7. manageability 8. managing 9. managership 10. managing 11. manage 12. manageable;
4. theory X – b, d; theory Y – a, c;
6. of; for; from; to; in; of; at; by; of; from; of; in; on; of; toward; from; from;
7. the set; to attract; attitudes; objectives; planning system; supply and demand; procedures; needs; knowledge; goals; minorities; the company; applicants; maintain; reputation; the pool; advertisements; potential; individuals; name; blind ads; applicant; permit; logo; employees; ads, business; attention; employee; to recruits;
8. have; the; one; to; been; the; of; its; there; to; them;
9. 1. recruitment policy 2. employee 3. personnel 4. human resource planning 5. human resource management 6. management ability 7. leader 8. theory X, theory Y 9. hierarchy 10. bonus 11. workforce 12. age discrimination;
15. have long been intrigued; work; helps; motivates; enables; derives; behaves; moves; says; does; refers; gives; attempt; are; occurs; make; want; is eroding;
16. the; -; the; a; -; a; the; the; the; a; -; a; a; a; the; -; the; -; the; -;
17. 1. should; must 2. can 3. must; must 4. should 5. should 6. can 7. can 8. may 9. must 10. must;
Unit 2. Marketing. Language
3. 1.market 2. marketer 3. marketing 4. marketability 5. marketing 6. market 7. market 8. market 9. marketing 10. Market 11. marketing 12. marketable 13. marketeer 14. market 15. marketed;
4. production; products; produce; production; production; product; production; production;
7. 1. consumerism 2. compete 3. market price 4. marketing mix 5. marketeer 6. consumer 7. market research 8. market forces 9. central markets 10. channel 11. market development 12. target market 13. middlemen 14. substitutes 15. market penetration 16. trademark 17. market segmentation;
8. from; of; with; of; with; of; at; through; of; in; in; by; of; with; for; after; for; for; of; in; for; on; in; of; with; to; on; to; with; of; for; for;
9. marketing; advertising; defined; delivery; broad; between; obvious; focuses on; welfare; set of; social; perform; making; company; supports; activities; advanced; needs; items; marketing system; middlemen; question; exists; definitions; micro-marketing; macro-marketing;
11. 1c; 2a; 3b; 4e; 5f; 6d;
12. an; of; these; that; had; to; up; of; the; their; their; to; on;
15. 1. the 2. the, the, the 3. the, -, the,- 4. a, - 5. -, the 6. the 7. the, the, a 8. -, the, the 9. the, the, - 10. an, a, -, a 11. a, a, the 12. -,-;
16. meeting; to serve; to meet; accomplishing; identifying and selecting; opening; sharing; sharing.
Unit 3. Advertising. Language
2. 1. advertorials 2. advertise 3. advertisement 4. adverts 5. advertising 6. advertisers 7. ad 8. advertising 9. advertiser 10. advertising 11. Ad; advert, advertisement 12. advertisers;
5. 1f; 2h; 3i; 4a; 5j; 6b; 7c; 8l; 9d; 10e; 11 g; 12k;
6. 1. advertising 2. advertising agency 3. media 4. nonprofit advertising 5. post-testing advertising 6. pre-testing advertising 7. promotion 8. junk mail 9. advertising campaign 10. logo 11. hoarding 12. publicity;
7. 1. billboards 2. a junk mail 3. newspapers 4. TV 5. Spam;
9. at; in; in; for; with; on; with; to; in; with; from; to; of; of; of; in; at; with; in; on;
10. for; the; be; the; to; very; an; of; the; the; the; this;
12. wait; seems; is convinced; was; has decided; is ditching; sought; was worth; faces up; has briefed; will be shown; includes; voted; will be; spends; has run; has used; is; is trying; continues; has stalled;
14. 1. can; might 2. must 3. may 4. can 5. can 6. may/might 7. must 8. could 9. can 10. can 11. may 12. must 13. must 14. can;
15. the; the; a; a; the; the; -; the; the; the; the; the; the; the; -; -; the; the; the; a; the; -;
16. making; to build; to run; transforming; setting up; to bring; to reflect; creating; deciding; to appear; returning; to change; launching; drinking; to expand.
Unit 4. Banking
Language
3.1.any 2.some, any 3. any 4.no, some 5.some 6.other 7.other 8. one, other
4. 1.many 2.a little 3.much 4.few 5.many 6.a few 7.little 8.few 9.much
5. 1.install 2. use 3. pays 4.have appeared 5. look 6. are competing 7.develop 8. lends 9.obtain 10.receives, receive 11.buys 12.increases 13. will extend 14. will invest 15. will secure
7. 1.can 2. need 3. have to 4. may 5. had to 6. can 7.need 8. may 9. must
9. 1. encodes 2. checked 3.selects 4. swipe 5. guarantee 6.collect 7. authorize 8.confirm 9. report 10.transfered
13 1.payment, payment, paid 2.accordingly 3.to accept, paid 4. accordance 5.failure, due 6.acceptance, due, payment 7. accept, payment 8.dually, to supply, suppliers
Unit 5. Accounting
Text 5.
4. D; A; F; C; K; G; H; L; I; M; J; B; E.
