- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Writing
1. Write about long-term prospects of the banking business using the following:
traditional banks; increased competition in lending; to expand one's lines of business; a fusion of banking and other financial services; to launch something; a telephone and Internet bank; disintermediation; to raise money; proprietary trading; to cut costs; net banking; online banks; to move online; to come up with one's own Internet strategy; offline services.
2. Write an essay on the basis of one of the following statements (150-200 words):
The world might be faced with another full-scale banking crisis in one or more countries.
From an economic point of view, it would be best if bank supervision were centralized, either under the ECB or a new, independent European regulator.
Banks are likely to become more pan-European as the single currency encourages cross-border mergers and greater cross-border exposures.
Key vocabulary
current/deposit/savings/budget
specimen signature
cheque/Eurocheque/traveller's
cheque card
cash card
cash dispenser
honour a cheque
cancel a cheque
stop a cheque
paying-in/withdrawal/transfer slip
notice of withdrawal
counterfoil
negotiable securities
guarantor
overdraw
overdraft facilities
call in an overdraft
Base Rate
bank charges
standing order
direct debit
new_issue/bullion/Euro-bond
shipping/insurance/foreign
exchange market
bill of exchange
drawer
drawee
sight draft/bill
days after sight (d/s)
documents against payment (D/P)
documents against acceptance (D/A)
foreign bill
inland bill
clean bill
to discount a bill
to endorse a bill
dishonoured bill
to protest a bill
revocable/irrevocable letter of credit
confirmed credit
confirming bank/houses
UNIT V
Accounting
Lead-in
What do you think of accountants and their job?
Choose the description that is closest to your idea of accountants.
1) Accountants are dull functionaries toiling in a back room, endlessly adding up numbers.
2) Accountants are creative people on whom a company's prosperity largely depends.
if other, specify.
Reading
Text 1
Read the text and single out the definitions of the following notions:
● accounting
● financial accounting
● management accounting.
The Nature of Accounting
Accounting is the system a business uses to measure its financial performance by recording and classifying sales, purchases, and other transactions. Accounting also provides ways to present this information that make it possible to evaluate a company's past performance, present condition, and future prospects.
Accounting is important to business for two reasons: it helps managers plan and control a company's operations, and it helps outsiders evaluate the business. Because these two audiences use accounting information in different ways, accounting has two distinct facets. Financial accounting is concerned with preparing information for the outside world; management accounting is concerned with preparing information for internal use.
Financial accounting. The outsiders who use accounting information have a variety of interests. Suppliers, banks, and other lenders want to know whether the business is creditworthy; investors and shareholders are concerned with the company's profit potential; government agencies are mainly interested in regulating the business and collecting taxes. These users need information that is objective, consistent over time, and comparable to information supplied by other companies. Thus financial accounting statements adhere to certain standard formats and are prepared according to generally accepted accounting principles (GAAP) that have been established and agreed on by the accounting profession over many years.
Management accounting. Management accounting, in contrast, is tailored to the needs of managers in a particular company. Its overall purpose is to help the managers evaluate results and make informed decisions. In a typical company, the management accounting system covers a wide range of financial activities, from recording sales and sending out invoices to helping top management evaluate expenditures on buildings, equipment, and labor.
Thus, of the several available definitions of accounting, the one developed by an American Accounting Association committee is perhaps the best because of its focus on accounting as an aid to decision making. This committee defined accounting as "the process of identifying, measuring, and communicating economic information to permit informed judgments and decisions by users of the information."
2. Read the text again and say if the following statements are true or false according to the information in the text; correct the wrong ones.
1. Accounting information can help managers evaluate a company's prospects. 2. It is management accounting that is concerned with preparing information for the outside world. 3. Financial accounting prepares information for internal use. 4. The outsiders that need a company's accounting information are banks, suppliers, investors, government agencies. 5. Financial accounting statements are prepared in accordance with generally accepted accounting principles. 6. Management accounting helps the managers to evaluate a company's performance and make informed decisions. 7. Accounting is the process of identifying, measuring, and communicating economic information.
3. Complete the following sentences on the basis of the information in the text.
1. Accounting is the system of measuring … . 2. Accounting helps managers plan … . 3. Accounting helps outsiders … . 4. Lenders want to know if the business … . 5. Government agencies are interested in … . 6. Financial accounting statements are prepared according to … . 7. Managements accounting is tailored to …. . 8. Management accounting activities include… .
4. Summarize the contents of the text in 5-7 sentences.
Text 2
1. Scan the text below and pick out the terms that are used to name accounting titles and jobs in the USA.
