- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Guidelines to Summarizing and Abstracting Summaries
A summary (рус. реферат) is a shortened version of a text giving the most important information of the original. Summaries may be given either orally or in writing. A good summary should meet the following requirements:
1. It compresses the original text to about one third or one fourth of its length and gives a comprehensive coverage of all essential items of information.
2. It is preferably given in the summarizer’s own words.
3. It is neutral and does not evaluate the source text.
4. The introductory part of the summary contains the name of the author of the original, its title, and the subject.
5. The summary contains enough supporting detail and transition devices to show the author’s line of argumentation and the logical relationship of the ideas.
Steps in Summarizing
1. Skim the original text and identify the author’s purpose and the main idea of the text.
2. Try to divide the text into logically complete parts. If it has subheadings, think about the idea that each section (or paragraph) contains.
3. Read the text again and take notes of the most important information in each section; you may also draw up an outline of the text.
4. Try to give a one-sentence summary of each section or item of the outline in your own words; avoid evaluation or comments. Use the words and phrases synonymous to those used by the author of the original text.
5. Think about most essential details that may be added to support the main points.
6. Formulate the introductory part of the summary including the name of the author, the title and the subject of the text.
7. Add appropriate transition words and phrases to show the logical connection between the parts of the summary.
8. If you prepare a summary in writing, go through the resulting text again and edit it.
Abstracts
An abstract, or synopsis (рус. аннотация) is a short written account of the original text, article, or book.
The purpose of the abstract is to give a potential reader the most important information about the text and prepare him/her for reading the whole text, or help decide whether to read it or not.
Abstracts may be written by authors themselves or by special reviewers, in case they are published in abstracting journals. The requirements to abstracts may vary, depending on the purpose and edition they are prepared for. Below you’ll find the most common language and textual characteristics of an abstract:
it consists of a single paragraph;
it contains 4-7 sentences;
it avoids the first person and tends to use impersonal active or passive constructions;
it rarely uses negative sentences;
it avoids abbreviations, symbols and numbers;
the most frequent tenses used in abstracts are the present and the past.
Useful Phrases for Summarizing and Abstracting
Introducing the main theme of the text:
● the text (book, article, paper, chapter, excerpt, passage, etc) is about… / deals with… / focuses on … / develops the theory (idea, method, etc)…
● the text solves the problem of …
● the aim (objective, purpose, task) of the text is to determine (test, establish, describe, explain, etc)…
● the text was intended to establish…
● the basic topic is…