- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Recruitment
Recruitment is the … of activities an organization uses to … job candidates with the abilities and … needed to help the organization achieve its … . Recruitment requires a sound human resource planning system that includes personnel inventories, forecasts of the … … of human resources, action plans, and control and evaluation … . The first step in recruitment is a clear specification of …: number of people, skills mix, …, and experience level. This information is especially important so that affirmative action … and timetables for the recruitment and hiring of … can me met. If human resource needs cannot be met within the …, outside sources must be tapped. Enron keeps a file of … who have sought employment with it over the past year. Even though these applicants were not hired, they frequently … an interest in working for a company with a good … and image. By carefully screening these files, some good applicants can be added to the … of candidates. … in newspapers, trade journals, and magazines notify …applicants of openings. Responses to advertisements will come from both qualified and unqualified … . Occasionally a company will list a post office box number rather than provide the company … . Called … …, such advertisements eliminate the need to contact every … . Bu they do not … a company to use its name or … as a form of promotion. Some organizations effectively use their own … in newspaper and magazine … . For example, a General Dymanics ad cites its employees as “19,000 reasons why … is good in San Diego”. Thus the firm calls … to its presence in the city. The ad also features … security badges with photographs. Using employees in the ads personalizes the company to … .
8. Read the passage carefully. Some of the lines are correct and some has a word which should not be there. Find these words and cross them out.
When a company interviews a candidate for a job they are not allowed to have discriminate against him or her on the grounds of race, sex, age or disability. In other words, every one candidate should have equal opportunity or the same chance to get the job. EU laws help to promote this, as do other laws in the other parts of the world. Figures suggest that candidates often are to discriminated against on the grounds of race. Many more people believe that positive action by employers is that an important part of a good equal opportunities policy. This should help to increase the number of such workers belonging to a particular racial group, if they are under-represented in the firm. Firms need to be been aware of the make-up of their labor force, and many companies carry out equal opportunities monitoring during the selection of procedure. As well as discrimination in the selection process itself, employees can also be discriminated against in the area of its pay. In manufacturing, for example, women earn 72% of men’s pay. Additionally, occupations that employ there mainly women, such as hairdressing, for example, tend to involve low pay. If an employee to thinks that they have been discriminated against them they can take their case to an industrial tribunal.
9. Match the definitions to the words given below.
Hierarchy, management ability, leader, employee, theory X, theory Y, human resource planning, human resource management, personnel,
workforce, bonus, recruitment policy, age discrimination
The set of attitudes and actions a company uses for the selection of new staff. 2. A person who is paid to work for an organization or for another person. 3. The people who work for an organization. 4. The work within a company that involves identifying the future employment needs of the company and recruiting the staff to meet those needs. 5. The work within a company that involves the recruitment, training and welfare of the staff. 6. The way the person behaves as a manager or the qualities he/she has as a manager. 7. The person who is in control in control or in charge of a group of people or an organization. 8. The idea that employees work better when they are closely supervised and when their work is strictly controlled. 9. The idea that employees work better when they are given responsibility for their own work and when their personal needs are satisfied. 10. A system of organizing people into different links or levels of importance, for example, in society or in a company. 11. An extra amount of money that is added to someone’s pay, usually because they have worked very hard. 12. The total number of people in a country or region who are physically able to do a job and are available for work. 13. The practice of treating older people less fairly or less well than other people.
10. Rephrase the italicized words in the following sentences.
Individuals are a major input into the production process. 2. Individuals who are more skilled can perform tasks faster and more accurately and are more likely to learn the complex tasks associated with many modern production methods than individuals lesser skills. 3. Training can upgrade employee skill levels, bringing the firm productivity-related efficiency gains. 4. Many Japanese companies have extensive off-the-job training. 5. Self-managing teams are a relatively recent phenomenon in American industry. Few companies used them until the mid 1980s, but since then they have spread rapidly. 6. The net effect of introducing self-managing teams is reportedly an increase in productivity of 30% or more and a substantial increase in product quality. 7. People work for money, so it is hardly surprising that linking pay to performance can help increase employee productivity. 8. Bonus pay, which can amount to 30% of base pay, is linked to the ability of the team to meet productivity and quality goals. 9. TQM (total quality management) is a management philosophy that focuses on improving the quality of a company’s products and services and stresses that all company operations should be oriented toward this goal. 10. Improved quality means that costs decrease because of less rework, fewer mistakes, fewer delays, and better use of time and materials. 11. Employee productivity is one of the key determinants of an enterprise efficiency and cost structure. 12. Empowerment is the process of giving lower-level employees decision-making power.
11. Look through the texts and find the English equivalents for the following.
Text 1: искусство более субъективно; твердо верить; их подход заменил субъективность; область знаний; защитники этой позиции; объективные критерии; убедительные аргументы; недостатки; преследуя цели; полагаясь на; могут оказаться бесполезными; мнение/суждение.
Text 5: квалификационные требования; способствовать; стадия отбора; вакантное рабочее место; устная реклама; записаться на собеседование; отдел кадров; продвижение(по службе); агентство по занятости.
Text 7: теория мотивации; признание; продвижение; анализ вскрыл; жалобы по поводу; испытать; самомотивация; таким же образом; устранение недовольства; убеждение; живой спор (дискуссия); исполнительность; тем не менее; вклад.
12. Read the following passage and summarize it in English(10-15 sentences).
International management is the performance of the management process in an international business setting. The global boom has increased the importance of international management. A larger portions of the world desire quality goods at lower prices, managers must be prepared to compete in an increasingly independent global economy. Firms that choose not to compete in this global environment will be affected by US and foreign competitors that do. In reality, organizations can’’ avoid competing in the global economy.
Transportation, communication, and technology have fueled the global boom. In 18th-century America all economies were local. Little emphasis was placed on regional competition, let alone national competition. With the advent of the railroad and telegraph, 19th-century economies became regional or national. Firms began to compete with others in distant parts of the country. Often the firm producing the greatest quantity won out; thus the first firms to adopt assembly-line techniques survived. In the 1950s fiberoptics, satellites, improved transistors, and air travel made geographic distance less relevant. Firms began to compete with firms in other parts of the world. As the 20th century progressed, firms competed still more on quality, as well as quantity. In the 21st century the firm that offers high-quality products is most likely to succeed.
13. Choose the correct alternative for the following questions.
If management delegate responsibility, to whom is it given?
a) superiors b) subordinates c) no one
Which of the following is least likely to delegate responsibility?
a) an autocratic leader b) a democratic leader c) a laissez-faire leader
Which of these leaders is most likely to develop a strong hierarchy?
a) an autocratic leader b) a democratic leader c) a laissez-faire leader
Which of these leaders is most likely to involve staff in collective decision-making?
a) an autocratic leader b) a democratic leader c) a laissez-faire leader
Which of these leaders is most likely to leave decision-making to individual members of staff?
a) an autocratic leader b)a democratic leader c) a laissez-faire leader
14. Complete the following sentences with the correct item from the list below.
Pretty/prettily; late/lately; free/freely; deep/deeply; high/highly;
most/mostly; near/nearly; hard/hardly
The company is … in debt and is likely to go bankrupt soon. 2. The situation they’ve found themselves in seems to be … complicated. 3. For our company to remain competitive, we need a …-skilled and …-educated workforce. 4. He knows … well everything there is to know on the subject. 5. The personnel manager had … finished to interview all applicants when some new cropped up. 6. The factory has been sold just … to a small engineering firm. 7. If people could travel … on public transport there wouldn’t be so much traffic congestion. 8. He gave … of both his time and money to many worthy causes. 9. Work …, play … and be happy. 10. A number of …-ranking officials have resigned in the wake of the scandal. 11. The … they can expect is a 4% pay increase. 12. You can … expect a pay-rise when you’ve been working for the company for two weeks.
15. Complete the following passage by putting the verbs in brackets into the correct tense form.
Managers and management scholars alike long (to be intrigued) by the fact that some employees consistently (to work) harder than others who equally (to be talented) and qualified. The study of motivation (to help) managers understand this kind of variance in performance. More importantly, a working knowledge of what (to motivate) people (to enable) managers to take constructive steps to improve their employees’ job performance. The term motivation (to derive) from the Latin word movere, meaning “to move”. It is virtually impossible to determine a person’s motivation until that person (to behave) or literally (to move). By observing what someone (to say) or (to do) in a given situation, one can draw reasonable inferences about his or her underlying motivation. As it is used here, the term motivation (to refer) to the psychological process that (to give) behavior purpose and direction. By appealing to this psychological process, managers (to attempt) to get individuals to willingly pursue organizational objectives. Before describing specific motivation theories and related applications, it is necessary to examine three important background factors. First, motivation (to occur) amid complexity, not in isolation. Second, managers often (to make) faulty assumptions about what employees (to want) from their jobs. Third, social change (to erode) the usefulness of traditional motivational tools.
16. Fill in the gaps with the correct article if necessary.
Human resource development in Japan consists of four principal elements. Managers in many Japanese companies believe that … most important element is … on-the-job training (OJT). … second element is … focus on … intellectual skills - … know-how to deal with unusual situations such as changes in or problems with … pro-duction. For example, if … machine is producing defective parts workers must have sufficient reasoning skills and knowledge to rectify … problem. … third element of Japanese human resource development is … use of … variety of OJT experiences coupled with short, intensive, off-the-job training (off-JT) to develop necessary skills. Workers gain … experience in two to three dozen positions with … cluster of related workshops or worksites. This broad OJT allows workers to become familiar with … variety of machinery and production methods, and it provides … basis for developing vital intellectual skills. Theory-oriented off-JT helps workers develop … ability to theorize about and systematize their on-the-job experiences. Japanese workers participate in short (two days to one week) off-JT experiences inserted between off-JT every … few years. … fourth element of human resource development in Japan is fair assessment of … skill development and fair compensation. If two workers are doing … same work but one is better at … problem solving, that person is compensated accordingly.
17. Fill in the gaps with the correct modal verb.
In any business it is important that managers … be efficient. They … be able to achieve their objectives and to get the right things done. 2. Effective managers learn how to manage their time. They never forget that time … not be replaced. 3. Before being able to control the time, the manager … find out how he is actually using it. He … know where it goes. 4. The manager … not rely on memory when logging time. 5. This logging time … be done once or twice a year: it shows the executive how he actually spends his time at work. 6. Once the manager has an accurate picture of how he uses his time, he … analyse the time log. 7. As a result of such analysis the manager will get rid of some activities which … be done just as well by someone else. 8. Some managers like to set aside certain time for important tasks. For example, they … work at home one day a week. 9. A common method of managing time is as follows. The manager works out all the jobs he … do in the coming day or week. Then he lists the tasks in order of priority. 10. Peter Drucker, the American expert on management believes that effective executives … acquire the ability to use time efficiently.
18. Render the following passage in Russian (10-12 sentences) focusing on key vocabulary.
