2. Role play

Three different groups of inexperienced young business people require capital for their businesses. They all apply to the local branch of Megabank.

The roles are:

1. A junior manager (and assistants) at the bank, responsible for new local small businesses.

2. A group of young people who want to open a small specialist shop selling CDs of black music – jazz, soul, funk, reggae, rap, and some latest trends.

3. A group of young people who want to buy an existing take-away pizza business (the lease on the premises, the kitchens, the delivery scooters, and so on),

4. A group of students who already operate a part-time computing consultancy service, advising small businesses on what hardware and software to buy and how to set up an Internet home page. They need money to buy more computers, on which to try out elaborate new software.

Choose the roles, study further details given in the role cards below, discuss your questions or arguments in groups and act out an interview with the bankers, following the pattern of the conversation in 1.

Role 1

Your bank recently launched a big advertising campaign announcing that it was the friend of small businesses, with the result that everyone with half an idea is coming to you and asking for money. Your superiors expect you to pick out good local investment opportunities. On the one hand, you have previously lent money to young people who lost it all within six months. You want facts and figures – about costs, sales projections, profit margins, repayment periods, existing competitors, the possibility of new competitors entering the market, and the long-term prospects for the market.

_______________________________________________________________

Role 2

You are fans of black music; you think you know what the market wants; you think the market is big enough to make a small shop profitable; you think the existing competition is weak – inadequate selection of music, wrong ambience, etc. Remember that you will probably be talking to someone who knows nothing at all about the kind of music you are interested in. He/she wants numbers. You have to convince him/her that your business will be successful – that is will have, and keep enough customers to make a profit. You have to pay three months' rent in advance for the small shop. You have to buy display racks and lots of CD players and headphones. Your suppliers (record companies, exporters, distributors) expect to be paid within 60 days.

Role 3

Members of the group have been working in the business – answering the telephone, making pizzas and delivering them – for over two years. You know that the business is profitable. The owner wants to leave quickly and is keen to sell to you. You have enough money to pay the rent and the normal bills, but the equipment will cost $40,000. Not only do you have experience in the take-away pizza business, but as business students you know all about accounting, promotions, etc.

Role 4

You are what other people call 'computer nerds'. You know everything about computers. You have spent several hours a day in front of a computer screen since you were nine years old. You have been advising small local businesses for two years and earning good money, but you would like to buy better hardware for yourself. $40,000 would be perfect.

__________________________________________________________________

3. Which definition of the word ‘entrepreneur’ do you find the most comprehensive? Explain your choice.

a. Someone who uses money to start businesses and make business deals.

b. A person who is willing and able to convert a new idea or invention into a successful innovation.

b. A person who attempts to make a profit by starting their own company or by operating alone in the business world, esp. when it involves taking risks.

c. A person who shifts economic resources out of an area of lower and into an area of higher productivity and yield.

d. A person who takes the risks necessary to organize and manage a business and receives the financial profits and nonmonetary rewards.

4.Comment on the following quotation:

"Business is a game, the greatest game in the world if you know how to play it." (Thomas J. Watson Sr.).

5. Give arguments to prove the need for more governmental support of small businesses in the Republic of Belarus.

6. Get ready to discuss the topic "Keys to Success in Business", use the following outline:

- Are entrepreneurs born or can entrepreneurial skills be acquired?

- What are the major personal traits that a person must possess to be a successful entrepreneur?

- What knowledge and skills are necessary for a successful entrepreneur?

7. Find detailed information about a business success story and present it to your group mates; make an emphasis on the reasons of success.

Writing

1. You just nabbed a plum job (заполучить теплое местечко) joining a team of consultants writing an advice column, "Dear Dr. Decisive," for the local newspaper. Yesterday you received your first letter.

Dear Dr. Decisive,

Yesterday, my boyfriend and I got into a high-spirited discussion about lucky people in business. I say that most successful businesspeople are just plain lucky. They've been in the right place at the right time. He says that these successful people have worked hard preparing themselves for the time when they will be in the right place at the right time. OK, I think we're saying the same thing. He says there is an important difference. Now he won't call me unless I admit I'm wrong (which I'm not) or until you say I'm right. I'm right, right?

Call me "Lucky."

Write a response to "Lucky."

2. Write an essay of 250 words about the role of small business in your own country, support your judgements with statistics.

3. Imagine that you are thinking of starting a business of your own. Give a short description of this business in a paragraph of about 70-100 words.

KEY VOCABULARY

business n (U/C) syn venture/enterprise/ company start/set up a business own a, v owner n ownership n entrepreneur n entrepreneurship n entrepreneurial a reward n, v rewarding a challenging a risk n, v risky a take/assume/recognize/ minimize/manage risk(s) pursue a dream earn a living creativity n opportunity n; syn. chance recognize opportunity

Goal n syn. objective, target set/meet/achieve goals reasonable/obtainable goals willingness n strength n weakness n be aware of v awareness n familiar (with) a familiarity n success n successful a be a success succeed v syn. prosper/boom/ flourish/thrive v fail v syn be a flop/go bust/ go bankrupt failure n

survive v assistance n; syn aid n backer n; syn sponsor n premises n outlet n account for v franchise n, v franchising franchiser/-or n franchisee n diversify v diversification n Idioms: be self-employed syn. be one's own boss keep one's head above water keep afloat start from scratch break even v syn reach a break-even point/situation

U N I T VI

E M P L O Y M E N T

Lead-in

1. What education do people need to work?

2. What do people get out of their work?

3. What attitudes to work could be?

4. When do people feel happy in the job?

5. Why is it important for employees to be motivated?

6. In what kinds of firm would you like to work?

Reading

Text 1

Read the text and explain the meaning of the words and in bold type. Be ready to answer the questions given below.