- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Women Directors in the usa
Women directors are becoming more and more common in the US. There was scarcely a handful, mostly female relatives of corporate founders; now the number exceeds 400, and is steadily growing. It is generally conceded that most of today's women directors are able women bringing expertise and business acumen to their jobs. This is not surprising. Most women now old enough to serve on boards had to fight their way up the corporate ladder. They had to be not only equal, but better than their male colleagues, in order to survive.
The advantage of women directors is that they can serve as women's representatives. This is important to US companies, which are increasingly sensitive to women's place in business, and are groping for ways to deal with it. Nevertheless, not all women directors see their role in this light. One well-known woman has confessed that she disliked the idea of 'special interest directors'. 'I don't feel I should represent the woman's point of view'; she said. She believed she represented the stockholders and the public.
Yet, even this woman was forced to admit that she played a 'kind of consciousness-raising role' on her boards. She found herself pointing out to board members, for example, that as more women worked, the number of valuable people unwilling to uproot themselves would increase. Therefore, corporations would have to change the environment in which they hired, trained and promoted employees.
Many women agreed that their presence on a board acted as a kind of pressure on other members and management as a whole. Because a woman is on the board, it automatically gets reports on women's issues and executives know that such reports will receive sharp scrutiny by at least one board member.
An important advantage of women directors, it is claimed, is that they can take a different perspective from male directors — an outside view. Male directors tend to eat at the same club and mingle with other corporate executives. Women are usually more involved with family relationships, buying for the home, the education of children, volunteer activities and so on; they can take a different view from men who tend to become exclusively involved with their work life.
Some women directors are willing to acknowledge that they owe their directorships to their sex in the sense that there was the initial decision to include a woman on the board. To this extent they are symbols of corporate response to social change, as well as being working directors, of course.
Today, the 400 or so women directors represent only 2.7 per cent of the 15,000 directorships of major corporations. It may be many years before women's presence will make a significant impact upon boardroom decisions, but that time will surely come.
In which countries of the world is it now possible, and increasingly common, for women to 'get to the top' in the business world? Can you name countries where it is virtually impossible for them to do this?
What factors make it easier and more common in some countries for women to become directors of companies?
What qualities can help a woman to reach a top management position? Are these qualities the same as those a man would need?
Why is it not surprising that women directors in the US are generally very able?
For what reason are many US companies only too glad to have a woman director on their board?
In what sense, according to the text, is it possible that women might be more ‘objective’ in their business life?
Women directors are ‘symbols of corporate response to social change’. Explain the meaning of this statement.
To what extent does the author come to any kind of conclusion regarding future prospects for women directors in the US?
Text 3
Read the text and identify the problems discussed in it. Be ready to answer the questions given below.
