- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Managerial Functions
For more than half a century, the functional view has been the most popular approach to describing what managers do. It has been popular because it characterizes the management process as a sequence of rational steps. Henry Fayol, a French industrialist turned writer, became the father of the functional approach in 1916 when he identified five managerial functions: planning, organizing, command, coordination, and control. Fayol claimed that these five functions were the common denominators of all managerial jobs, whatever was the purpose of the organization. Over the years Fayol’s original list of managerial functions has been updated and expanded by management scholars. Here is a brief overview of eight managerial functions which describe what managers do.
Planning. Commonly referred to as the primary management function, planning is the formulation of future courses of action. Plans and the objectives on which they are based give purpose and direction to the organization, its subunits, and contributing individuals.
Decision making. Managers choose among alternative courses of action when they make decisions. Making the correct decision in today’s complex world is a major management challenge.
Organizing. Structural considerations such as the chain of command, division of labor, and assignment of responsibility are part of the organizing function. Careful organizing helps ensure the efficient use of human resources.
Staffing. Organizations are only as good as the people in them. Staffing is recruiting, training, and developing people who can contribute to the organized effort.
Communicating. Today’s managers are responsible for communicating to their employees the technical knowledge, instructions, rules and information required to get the job done. Recognizing that communication is a two-way process, managers should be responsive to feedback and upward communication.
Motivating. An important aspect of management today is motivating individuals to pursue collective objectives by satisfying needs and meeting expectations with meaningful work and valued rewards.
Leading. Managers become inspiring leaders by serving as role models and adapting their management style to the demands of the situation.
Controlling. When managers compare desired results and take the necessary corrective action, they are keeping things on track through the control function. Deviations from past plans should be considered when formulating new plans.
Text 3
Read the following text and answer the questions that follow it.
Frederick w. Taylor: Scientific Management
Present writers generally credit Frederick W. Taylor with first focusing attention on an analysis of the tasks and responsibilities of the first-line supervisor within the organization. Beginning with his employment in Midvale Steel Works in 1878, Taylor placed new emphasis on the job of the manager. It was his idea that the planning and performance of the task should be separated, the operator being held responsible for performance, while management assumed the responsibility for planning.
The task of planning as conceived by Taylor involved several key points. First, Taylor believed it necessary for management to investigate thoroughly all of the variables and components involved in the performance of each task. Second, as a result of this investigation, management would be able to select the single most effective method to be used in the performance of a given task. Third, in Taylor’s opinion the responsibility of management did not end with the development of a standard method for each job; in addition, it was now necessary for the manager to select workers who were both mentally and physically capable of performing each specific task within the factory. Finally, the integration of capable men and most effective method was undertaken by management through the proper training of the workers in the method to be utilized.
As a result of the manager’s planning and training activities, Taylor believed it would now be possible for management to achieve lower labor costs as well as increased productivity. This would be possible because the value of the worker’s output increased at a faster rate than his piece work wages. In Taylor’s opinion, the ability to pay these increased wages would serve to spur worker efforts to increase output to an even greater level and bring about still lowers costs and increased productivity. It seems that Taylor’s philosophy of motivation was rooted in the concept of the “economic man”, and it was therefore mainly through economic incentives that management could appeal to the workers to achieve greater levels of productivity.
Perhaps the most important contribution of Taylor, however, was in bringing a specific definition and function to the discipline of management. Based upon the work of Taylor and of other writers of the scientific management school, there began to evolve a set of responsibilities and functions specifically associated with the practice of management. The principles of scientific management may be summarized as follows:
Management is a separate and distinct activity.
First-line supervision is basic.
Management function include: examining variables involved in the task; developing the most effective methods; selecting workers according to the psychological and physiological requirements of the job; training workers in the most effective methods.
Productivity increases mean higher wages for the worker.
What do present writers credit F.W. Taylor with ?
What are the main principles of scientific management?
What are the key points the task of planning involves as conceived by F.W. Taylor?
How did scientific management change industrial management?
Say some words on the concept of the “economic man”.
Speak for or against F.W. Taylor’s principles.
Text 4
Read the following text and answer the questions that follow it.
