- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Last Hired, First Fired
Women have come a country mile, no doubt about it, since the days—not so long ago—when the job world was an all-male preserve. Nowadays women are walking police beats, running giant computers, and even booting home racehorses. But the sad truth is that women are still by no means equal in the job market—they may well, in fact, be losing ground!
Women still have a very long way to go before they attain either equal employment opportunities or equal pay. And the recent recession has even caused women to lose some of the gains they had won in a balmier economy. It's the old sad story of women being the last to be hired and the first to be fired. For example, New York City's fiscal crisis has caused one-third of its women municipal workers to lose their jobs, including more than 60 per cent of the city's 618 women police officers.
But the problem isn't limited to New York City. Throughout the country, unemployment and underemployment are dramatically higher for women than for men. In 2000 unemployment for white men was 5,7per cent (depressing statistic in itself), but it was 7,3 per cent for white women and more than 13 per cent for minority women. Not included in these official figures are the unemployed domestic and part-time workers
The earnings gap between men and women has actually widened over the past twenty years. Women holding full-time jobs average a salary, 43 per cent less than earned by men; whereas twenty years ago, women earned 36 per cent less than men. Incredibly, women college graduates earn less than men who have not finished high school.
And despite the publicity given to the occasional woman oceanographer or auto mechanic, women are still fairly concentrated in the traditional fields of clerical and service work. Although the number of women professionals has grown, significantly, the growth has been mainly in the low status areas of noncollege teaching and nursing, where women have always predominated.
One sometimes hears the argument that higher unemployment and lower wages for women are not really serious problems because women work only because they want to. Nothing could be further from the truth. Women work because they need the money, because they have to support themselves, because they are heads of households, or because their husbands do not make enough money to cover expenses and meet high prices. Women, as well as men, have compelling economic reasons for working. They need and deserve well-paying and meaningful jobs.
Obviously, a great deal has to be accomplished before we reach this goal. First of all, we must realize that a reordering of the economy to provide full and equal employment for women – and for men—will benefit our entire society. Every time we reduce unemployment by 1 per cent, we pick up $16 billion in tax revenues and saved unemployment benefits. And by employing all the women who want to work at jobs that utilize their full potential, we will be making use of valuable talent presently going to waste.
Full employment guarantees for women who seek jobs but can't find them and greater availability of quality day-care centers would also help women with young children get off public-assistance rolls.
Why do women appear to be losing, not gaining, ground on today's job market treadmill?
What kind of jobs do American women do nowadays?
What makes the author think that women are losing ground in the job market?
Is there an earnings gap between men's and women's salaries?
What reasons compel women lo seek jobs?
How would full and equal employment for women benefit US entire society?
What is the role of day-care centers and after-school programs in providing women with jobs?
Text 4
Read the text and see if the writer’s ideas are the same as yours. Give a title to the text.
Men and women do things differently. There are, of course, exceptions to every generalization, including this one.
Cristina Stuart is a managing director of Speakeasy Training, a consultancy that runs courses for men and women working together. Here she describes a few key differences between the sexes in the workplace.
The male approach to business is competitive, direct and confrontational. The end justifies the means. Personal status and a focus on the individual are important. The female method is collaborative. Collective action and responsibility are more important than personal achievement. Lateral thinking, as well as goodwill and the well-being of the individual, are also of great importance.
The male approach is to go to the heart of the problem, without taking into account secondary considerations. The female preference is to look at various options.
Male body language tends to be challenging. Female body language tends towards self-protection. A stereotypical female pose is sitting cross-legged; the male sits with legs apart to give an impression that he is in control.
Male behaviour can include forceful gestures for example banging a fist on the desk for effect. The female style does not usually include aggressive gestures.
The male way of speaking does not encourage discussion. Women tend to welcome others' opinions and contributions more.
Men like to talk about their personal experiences and achievements or discuss 'masculine' topics such as cars or sport. Women tend to talk about staff problems and personal matters.
If a woman does not copy the male confrontational style, she is often ignored.
Men find it easy to tell others about their successes. Women tend to share or pass on the credit for a success.
Men's humour can be cruel – a man's joke usually has a victim. Female humour is less hurtful. A woman often jokes against herself.
Many men have a female style of working. Equally many women have a male approach.
As Ms Stuart says many of the current management theorems – flatter organizations, empowerment, managing by consensus – have a female style to them.
Text 5
Read the following text and identify the problems discussed in it. Think of an answer put in the article.
