- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Unit 5. Small Business. Entrepreneurship Reading
Text 2
2. 1- c: 2 – d; 3 – b; 4 – a.
Language
3. 1 possibility; 2 aware; 3 familiarity; 4 effective; 5 necessary; 6 willingness; 7 certain; 8 certain; 9 difficulty; 10 clear; 11 formalities; 12 personal; 13 creative.
6. 1 – i; 2 – d; 3 – h; 4 – f; 5 – b; 6 – c; 7 – j; 8 – g; 9 – a; 10 – e.
7. 1 – d; 2 – f; 3 – h; 4 – g; 5 – a; 6 – c; 7 – b; 8 – e.
8. pursue a dream, assume risk, recognize opportunity, own a company, make a profit, establish priorities, set goals, cut a budget, grant a loan.
10. 1 on/in; 2 with; 3 in; 4 with; 5 at; 6 on; 7 with, on, for; 8 of; 9 with; 10 of.
11. 1 - f; 2 - i; 3 - j; 4 - g; 5- l; 6 - a; 7 - e; 8 - d; 9 - b; 10 - c; 11- h; 12 - k.
13.
1) a – U business; b – C a business; c – U business; d – C businesses; e – U business; f – C businesses; g. – C a business; h – U business; i – C a business; j – C businesses; k – U business.
2) a – C ventures; b – U venture; c – C ventures.
3) a – C a(n) enterprise; b – U enterprise; c – C an enterprise; d – U enterprise; e – C a(n) enterprise; f – U enterprise (2); g – C enterprises.
14. 1 survival; 2 entrepreneurs; 3 premises; 4 business plan; 5 incubation; 6 a fee; 7 incubators; 8 venture capital; 9 start-up; 10 success rate; 11 assistance.
16. 1 tiring; 2 shocking; 3 shocked; 4 challenging; 5 challenged; 6 exciting; 7 exciting; 8 disappointed; 9 interested; 10 depressed; 11 confusing; 12 rewarding; 13 inspiring.
17. 1 are thinking; 2 am dealing; 3 owns; 4 costs; 5 are…staying, don’t know, deals; 6 are taking; 7 is getting; 8 am coming; 9 come; 10 is always breaking down; 11 expect; 12 ‘m expecting; 13 is growing; 14 isn’t selling.
18. 2 will be needed; 3 is distributed; 4 are sent back; 5 is offered; 6 is analysed.
19. Answer Key: 1 – the; 2 – a; 3 – the; 4 – -; 5 – -; 6 – a; 7 – the; 8 – -; 9 – a; 10 –the; 11 – -; 12 – an; 13 – a; 14 – the; 15 – a; 16 – a; 17 – -; 18 – the; 19 – a; 20 – a.
20. 1 own; 2 in; 3 staff; 4 though; 5 be; 6 ago; 7 so; 8 their; 9 used; 10 have; 11 able; 12 off; 13 have; 14 despite; 15 number; 16 has; 17 result; 18 by; 19 next; 20 into.
Unit. 6. Employment
Language
4. 1-g, 2-c, 3-h, 4-f, 5-d, 6-b, 7-a, 8-e.
6. 1.authority, authorized; 2.apply, application, applicants;3.promotion, promoted; 4description, describes; 5. base; 6 competing; 7. determination;8.required, requirements; 9.qualified, qualifying; 10.recruitment.
8. dissatisfied, unsatisfied, dissatisfaction; motivating, unmotivated, motivation; fulfillment, fulfils, unfulfilled; inspiring, inspirator, inspirational; frustration, frustrating, frustrated.
10. 1-b, 2-e, 3-d, 4-a, 5-f, 6-c..
11.A. have been conducted, to be perceived, are entered, were given, were paid, were paid, are reduced. 11.B. to have it repaired, did not have it prepared, to have it fixed, to have it mended, to have them checked.
13 2.agency 3.positions 4.posts 5.application 6.shortlist 7.interview 8.apply 9.payroll 10.personnel 11.companies 12.manual 13.resources 14.stuff 15. finance 16.earn 17. minimum 18. tips 19. bonus. 20.company 21. pension
14. 3.interrupting 4.to meet 5. to spend. 6.entering 7.speakng 8.living 9.listing 10.to bring 11.to live 12. working 13. to support 14.being delayed 15.explaining
15. 1.flexitime 2.shift 3.telecoworking 4.freelance 5.contract 6.jobsharing
16. 1-b, 2-d, 3-a, 4-d, 5-b, 6-c, 7-d, 8-a, 9-c, 10-a, 11-c, 12-a, 13-d, 14-b, 15-b.
Unit 7. Trade
Language
4. 1. d; 2. l; 3. e; 4. h; 5. c; 6. f; 7. i; 8. j; 9. m; 10. n; 11. o; 12. p; 13. q; 14. k; 15 a; 16. b; 17. g.
6. 1. g; 2. b; 3. j; 4. f; 5. n; 6. a; 7. m; 8. c; 9. e; 10. h; 11. k; 12. d; 13. i; 14. l .
9. 1. elastic; 2. inelastic; 3. unit-elastic; 4. the key piece of information; 5. price-inelastic; 6 be sought in; 7. frivolous luxury; 8. identify; 9. substitute, fulfils; 10. extreme; 11. available, brands, function of nicotine provision; 12. еase of substitution.
PART II
