- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Introducing the key ideas, facts and arguments:
● the main idea of … is …
● the main facts of the text are…
● the author considers (describes, gives a description of, explores, discusses, studies, investigates, examines, determines, finds, establishes, assesses, evaluates, offers, suggests, provides, states, emphasizes, analyzes, summarizes)
● the author performs detailed (careful, thorough, extensive, accurate, comprehensive, brief, short, preliminary, etc) analysis of (on)…
● the author thinks (believes) that…
● the author takes unto account…
outlines
gives full coverage of
comments on…
draws one's attention to…
reminds that…
notes that…
expresses the view that…
argues that…
voices concern about…
is sure that…
● as visualized by the author
● according to the author…/ in the author’s opinion
Comparing
● The author makes/gives a comparison of … with…
● The author makes/gives a comparison between … and…
● In comparison with …
● In contrast to …
Balancing Arguments
● On the one hand … on the other hand…
● On balance…
● To weigh up…
● To take into account…
● One way or the other…
● For and against
● Pros and cons …
● Either way…
Linking Ideas
● To this should be added the fact that…
● It should be mentioned that…
● It led to…
● Thus we have an opportunity to observe
● In addition to …
● On top of that…
● To begin (to start) with
● The author thinks it is right for the following reasons…
Concluding
● Summing it up…/ to sum up / to summarize…
● In conclusion…
● The author winds up by saying…
● By and large…
● All in all…
● On the whole…
● In brief…
● In a word…
● The long and the short of it…
● The author comes to (draws) a conclusion that…
● In a nutshell…
● It is concluded that…
● It is possible to conclude that…
● It may be noted (stated) that…
● As a result…
● Consequently…
● Thus…
From Nerd to Networker
By Denise Winterman BBC News Magazine
Being a boffin1 is no longer going to get graduates the well-paid jobs they want the stakes have been raised. As well as academic success, employers want people who are able to communicate properly, work as part of a team, are culturally aware and can lead others skills gained outside the lecture theatre, says Carl Gilleard, chief executive of the Association of Graduate Recruiters (AGR).
Traditionally the boffin or nerd was hired for their brains but put in a backroom job and didn't have to communicate much. But those jobs are now few and far between. Employees have to communicate all the time with colleagues and clients so companies want people who can do that effectively. They have higher expectations now.
For those who spend more time with computers than with fellow humans, here's the quick guide to brushing up on the social skills required to get ahead in business.
Communicating. Mumbling2, avoiding eye contact, talking to their shoes - the boffin's biggest challenge can often be talking to another human being. They can decipher3 the most complicated equation but trying to work out the social etiquette required to converse with someone else leaves them baffled - and making small talk can be plain scary. The only way to improve communication skills is to get out of the house and actually talk to someone. Following a formula called OPEN should set the socially inept well on their way. It stands for 'occupation, personal, environment and non-work activities.' Use these four areas as the basis of a conversation and the chat should flow. It's all aimed at encouraging small talk.
Team Working. Some students are so focused on one thing getting their degree it can come as no surprise when they are no good at team activities after leaving university. They need to get involved in different social groups and mix. At first they will be awful but they will eventually learn the skills they need to be a good team player. Those skills include being a good listener and being assertive, but in a way that is respectful to other people.
Leadership. The ability to lead and inspire a team of people is essential in a lot of jobs. To improve this skill, seek out a role model. Look for someone who has good leadership skills in your own office and watch what they do and what they say. It's called modeling.
Cultural Awareness. Often the day-to-day life of a boffin involves a lot of isolation. But in today's global community, graduates will have to work with people or deal with clients from many different backgrounds. Ignorance can result in an embarrassing faux pas5.
Notes
1) boffin = nerd n - исследователь, ученый; человек с всепоглощающим стремлением к учебе, научной деятельности
2) mumble v – бормотать
3) decipher v - расшифровывать, разгадывать
4) small talk - светский разговор
5) faux pas - ложный шаг, ошибка
