- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
How women can get ahead in a ‘man's world’
Interview with a Consultant on Career for Women
Skill still counts when it comes to climbing the business ladder, but `the ambitious woman has to stick her neck out`, and be more shrewd and determined than her male counterparts.
Q. Is it getting easier for women to move ahead in business careers?
A. In some respects, yes—though a woman still has to work harder and smarter than most of her male contemporaries. And if she wants to really make it, she has to be more alert, shrewd and determined than they are.
Q. Are more and better jobs opening up for women?
A. Yes, There's no question that the opportunities are more plentiful than ever before. That's true in sales, accounting, finance, technical and professional fields, as well as in the less traditional, blue-collar occupations.
Q. Is inflation one reason more women are working—the need for wives to help bringing in money to keep the household going?
A. That's certainly a factor, though the number of working wives has been rising steadily for a long time.
With today's high costs, it's certainly true that many families need two incomes to maintain a satisfactory standard of living. But there are other reasons why more women are working. The divorce rate is going up, and many ex-wives need jobs to support themselves and their children. Women are marrying later, having babies later. They can work a few years before they decide to start having a family.
Q, Is that necessarily bad in the business world—being passive and polite?
A. It's not the way to get on the fast track for job advancement The ambitious woman has to stick her neck out. If she's given a chance to take a job never before held by a woman, she grabs it. If she has too little responsibility in her present job, she asks for more. If she finds she is being consistently shot down or harassed by someone in her department, she takes steps to change the situation.
Q. Can a woman get ahead in her job without becoming so aggressive that she antagonizes people?
A. Absolutely. She doesn't have to lose her feminine qualities.
Q. What suggestions do you have for the woman embarking on a business career?
A. It's important that she learn to create the right impression, just as aspiring men do. But she has fewer role models from whom to learn about these things:
1. Her appearance—how attractive she looks, her posture and bearing, whether her wardrobe is appropriate and her hair style and makeup are becoming.
2. Her voice—how pleasant it sounds, the degree to which reflects interest and enthusiasm, how well she can communicate what she means to say.
3. Her personality—how well she projects the type of person she is, in her behavior and expression of attitudes and feelings toward others.
A woman who wants to get ahead in business has to look smart if she doesn't look like a manager, she's never going to become a manager. She also has to learn the language of business, by reading business magazines. She should get some knowledge of the management function so she can communicate with her boss and with others in the managerial ranks.
Q. What fields do you see as offering special promise for women?
A. The whole computer field is an exciting one, because it is still a relatively nontraditional area for women. Sales jobs can be marvelous for women. I was surprised to learn recently that many women are doing well selling industrial equipment. Accounting and other financial services arc a promising area, since they require skills that are easily transferable from one industry to another,
Q. What about the young woman high school or college graduate who doesn't really want a career or even a job— she just wants to marry and raise a family. Is that bad?
A. I'd say it's bad in the sense that she needs to develop skills that will enable her to go out and earn a living if she has to. Her husband may leave her, divorce her, die of a heart attack, or become handicapped so that he can't work. She no longer can take it for granted that she's going to be cared for all her life.
15. A.Complete the table, then mark the stress.
VERB |
NOUN |
ADJECTIVE |
1 to compete (with) |
________________ |
________________ |
2 ________________ |
confrontation |
________________ |
3 to collaborate |
________________ |
________________ |
4 ________________ |
________________ |
Controlling |
5________________ |
________________ |
Encouraging |
6 to achieve |
________________ |
________________ |
B. Complete the following sentences using one of the words from the table.
1. It was a great … to win the company's prize for excellence. 2. This is a really difficult job at times. I'd like a bit of … from my boss occasionally. 3. I hate having meetings with Alan. He's always aggressive and… . 4. I don't like working on my own, I need other people to … with. 5. It's impossible … to events, but you can influence them.
16. In each set of words, cross out the word that does not have a similar meaning to the first. Compare your answers with another student. Discuss why the words are similar.
1. aggressive |
angry |
energetic |
Forceful |
2. coax |
compel |
persuade |
Urge |
3. conventional |
agreeable |
customary |
widely accepted |
4. deplete |
decrease |
empty |
Leave |
5. discard |
dismiss |
retain |
throw out |
6. dominate |
control |
house |
Master |
7. exploit |
destroy |
promote |
Utilize |
8. incessantly |
constantly |
illegally |
without end |
9. liability |
disadvantage |
obligation |
Promise |
10. minimize |
cancel |
discount |
Reduce |
11. offensive |
attacking |
courageous |
Insulting |
12. patron |
client |
rival |
User |
13. revamp |
patch up |
reveal |
Revise |
14. shuffle |
change |
confuse |
Intermix |
15. skepticism |
assistance |
doubt |
Questioning |
1 6. speculative |
risky |
settled |
Uncertain |
17. stimulate |
arouse |
criticize |
Encourage |
18. visionary |
dreamer |
guardian |
Prophet |
