- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
The primary condition for segmentation is the existence of real differences in buying and consumption within the total market; otherwise, the marketer will be wasting resources in creating separate marketing mixes. Since market segmentation is often very expensive, it is also important that the segments are large enough to be served profitably. Market segments must also be measurable. This means that although real customer differences may exist, the marketer cannot segment the market if individual factors that distinguish the segments cannot be identified. For instance, perhaps the buyer’s moods may have a lot to do with her purchases of such thing as cosmetics. But since moods change quickly, the marketer cannot afford to measure individual buyer’s changing emotions anyway. Therefore, segmenting by emotional states may be impractical. Segments should also be accessible by the firm. For example, perhaps the purchasers of a new after-shave lotion are likely to be more innovative males. Finally, the firm must consider its competitors. A small segment ignored competitors may be far more profitable than a large segment everyone else is aggressively serving.
18. Render the following passage in English (10-12 sentences) using active vocabulary.
Рынок - крайне сложное явление общественной жизни, связанное с регулированием производства и обменом материальными и другими ценностями, результатами человеческого труда. По той причине, что рынком называют сферу обмена, не следует путать его c торговлей как таковой. Рынок - это особая экономическая категория, а торговля - отрасль экономики. Рынок как система купли-продажи может нормально функционировать при наличии трех элементов: продавца, покупателя, предмета сделки.
Все происходящие в обществе экономические совершаются в рамках трех основных функций, присущих рынку и рыночной экономике:
интегрирующей. Ее суть заключается в установлении и обеспечении взаимосвязи между партнерами на рынке; производителями и потребителями, продавцами и покупателями, владельцами свободных денежных средств и лицами, нуждающимися в кредите, работниками и работодателями.
оценочной. Она состоит в оценке результатов труда товаропроизводителей в определении уровня общественно необходимых затрат труда.
организующей и регулирующей. В этой функции рынок выступает как инструмент, обеспечивающий рациональное построение и гармоничное функционирование экономической системы.
Speaking
Define marketing and discuss the activities it involves.
Market leaders, challenger, followers, novices: what are their real position on the market? Are they all vulnerable? If not then why?
Describe the differences between convenience products, shopping products, and specialty products.
List the various factors affecting pricing decisions.
Speak on the factors affecting the general price level.
Explain why promotion is important to a company’s marketing strategy.
Explain the difference between wholesale and retail transactions.
Discuss the functions performed by channels of distribution and various factors affecting their selection.
“Economic success is not guaranteed simply because a producer makes a good product for which there is a need”. How does this fact relate to channel management?
Explain the environmental forces impacting on the international marketing.
Speak on the following: “there is no “right” marketing mix. Product, price, promotion and placement decisions must be made with the target customer in mind.”
12. Some time ago, Apple Computer was one of the first to mass maker PCs. IBM, the giant, had no competing product, but within a short time it announced its PC model. Steven Jobs, the founder of Apple, is said to have exclaimed, “We’re glad to see IBM is entering the market”. According to the product life cycle, is there any rationale for this statement?