- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Text 1 Sex discrimination in Japan
The management techniques of Japanese business firms are admired around the world – yet more than 70 percent of these companies refuse to accept applications from female college graduates. According Japan’s labor ministry, less than 20 percent of the nation's businesses offer men and women equal opportunities on the job. Overall, women hold only 6.2 percent of all executive positions in Japanese companies.
Japan's 22 million working women represent 40 percent of the I country's paid labor force; however, women account for only 6.4 percent of the nation's scientists, 2.4 percent of its engineers, and 9 percent of its lawyers. Women's wages average only about half as much as men's, in good part because most women are restricted to traditionally female (and lesser-paying) occupations such as teaching and clerical work. Akiko, a 23-year-old office worker at a trading company, is fairly typical of Japanese women in the work force. Like most female college graduates, she serves as an assistant to the men in her office, bringing them tea and handling their errands.
These work patterns must be viewed in the context of a culture that regards women's place – especially married women’s place – as being in the home. In a 2000 survey of Japanese women 20 to 59 years old, only 17 percent felt that the desirable lifestyle for women was to work indefinitely. Most respondents (55 percent) favored "withdrawing into home life" and reentering the labor force at some later time (ideally on a part-time basis).
Despite the continuing importance of traditional gender-role socialization, Japan has been influenced by the international movement for women's rights. In 2001, after seven years of public debate, Japan's parliament—at the time, about 97 percent male— passed an Equal Employment Bill which would encourage employers to end sex discrimination in hiring, assignment, and promotion policies. One key target of the new law was severe restrictions on overtime and late-night work by women; these restrictions have prevented many women from entering or advancing in their chosen occupations. However, Japanese feminist groups remain dissatisfied because the Equal Employment Bill merely requires employers to "endeavor" to achieve sexual equality and lacks strong sanctions to prevent continued discrimination against women.
Text 2 Sexual Harassment
Sexual harassment – the demand that someone respond to or tolerate unwanted sexual advances from a person who has power over the victim – made headlines in 1991 during the Senate hearings on President George Bush's appointment of Clarence Thomas to the Supreme Court. In the course of the hearings, Anita Hill, a law professor, accused Judge Thomas of having sexually harassed her when she worked on his start. He had persistently asked her for dates, she said, and made offensive sexual comments when she refused. Thomas denied the accusations and was eventually confirmed as a Supreme Court justice. We will probably never know for sure who was telling the truth. But what scandalized many women was the fact that the Senate Judiciary Committee evaluating Judge Thomas's appointment initially ignored the charge of sexual harassment. The public learned of Professor Hill's accusation only because it was leaked to the press; the all-male Senate committee apparently saw the issue as insignificant.
Several themes illustrating the key sociological concepts came together in the Hill–Thomas episode. First of all, the social structure of the Senate was (and is) extremely unbalanced in gender terms: Of 100 senators in 1991, only two were women. Second, in part because of this social structure, women lacked the power to insist that issues important to them be taken seriously. This is part of a broader cultural pattern in which male harassment of women is not treated as a major problem. Indeed, women are reluctant to report instances of harassment; existing patterns of functional integration fail to offer procedures for responding to women's complaints. In addition, functional links between school and workplace, and between one workplace and another, discourage women from speaking out when to do so would mean losing a valuable work recommendation. When faced with reports of harassment, it is functional for men in positions of power to ignore comparatively powerless women. One result of the Thomas hearings was to make many women resolve to take political action to make sure that their voices were heard, that more women were elected to Congress, and that men would take seriously the hardship that sexual harassment causes women.
Sexual harassment is a particular problem in workplaces and in relationships of unequal power. It takes place because men (harassers are usually, though not always, men) abuse their power, and because our culture denies that this is serious—suggesting in effect that "boys will be boys." Sexual harassment can be limited to sexual jokes in a classroom or on the job that make women feel uncomfortable. It is more serious when a woman's professor or boss or co-worker makes a sexual advance, especially when the woman has clearly indicated that such attentions are unwelcome. It is extremely serious when a woman's refusal of a sexual advance results in punitive treatment or denial of a promotion. This is also illegal, although male-dominated judges and grievance committees have been slow to enforce the law.
Sexual harassment causes difficulties not just when women who reject sexual advances are penalized, but whenever women work in an atmosphere where they fear they must either tolerate harassment or lose their jobs. Harassment illustrates the fears – small and large – that women in our society are forced to live with because of the unequal power relationship between men and women. The Hill–Thomas case suggests that women's fear of speaking out is realistic, given the gender inequality built into the social structure.
Sexual harassment is not as extreme a crime as rape, but the underlying problems are similar. Both are products of a culture that encourages male sexual aggressiveness, and both have been dismissed by the "powers that be" because of the comparative powerlessness of women. It is still difficult, for example, to get date rape (forced sexual intercourse with a person the victim went out with voluntarily) taken seriously as a crime. Men, who have the power through the legal system to define what constitutes rape, typically consider this sort of assault trivial or even blame the victim for having provoked it. In one famous case of date rape, the boxer Mike Tyson was convicted of raping a contestant in the Miss Black America beauty pageant. In an echo of the Hill–Thomas case, thousands of African-American church women were startled to hear the head of their religious denomination say that Tyson should be given a light sentence or set free – and some other ministers backed him up. As the women noted, all the ministers were male. Even though women were a majority of the church members, the men dominated the leadership of the church.
