- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
To accept, acceptable, fears, to fear, to value, valued, to advance, to create, to justify. |
The u.S. Is becoming a "salad bowl"
Of course, the U.S. has changed. Most would no longer …. a melting pot or a cookie-cutter culture. The metaphors that have become popular suggest that it is … to keep ones differences and still be part of the overall society. In a salad, each vegetable adds its own texture and taste just as men and women or black, white, yellow or brown races combine … a society where individual differences in gender, race religion, or ethnic background are… .
There are some Americans who … that the mainstream culture will be destroyed by large numbers of immigrants coming from non-European cultures. Since 1964, approximately one million immigrants each year have come to the U.S. - the overwhelming majority from Latin America, the Caribbean, Asia and Africa.
There is no evidence … these fears. While the increase in non-hispanic white Americans is almost zero, those who advance in this society behave like white, Anglo-Saxon Protestants. They tend … hard work, individual achievement and action. However, many want to retain their cultural, racial or ethnic identities and see no reason to give them up … in the contemporary American culture.
10. Work with the synonyms. Find the sentences in the texts 1-5 with the words from the left column. Make your own sentences with the synonyms from the right one.
dominant contain value significant boundary require content offer to offend diverse emphasis tough decisive allegiance lavish
|
appreciate border demand generous important include loyalty mainstream resolute stress strict substance suggest to insult varied
|
11. Choose the most suitable word to complete each sentence.
The Constitution ….. interfering with any religious practices.
a. prohibits b. bans c. forbids d. declares
Сultural challenges exist side by side with the problems of … business.
a. doing b.making c. getting on d. fulfilling
During times of national holidays or international crises, Americans come together with great … and unity.
a. power b. strength c. force d. vigour
One of the worst insults in America is to … that someone depends upon others.
a. offer b. suggest c. propose d. suppose
If a company needs to raise a lot of money it may …. shares.
a. put up b. issue c. supply d. purchase
One of the problems Japanese managers often have with western subordinates is getting them to … initiative.
a. show b. get c. give d. demonstrate
In France good manners … that on arriving at a business meeting a manager shakes hands with everyone present.
a. demand b. require c. claim d. propose
Some individuals, when they sojourn across a cultural…, especially for an extended period of time, experience a phenomenon called culture shock.
a. border b. frontier c. limit d. boundary
To an American the whole … of living, the one constant confirmation of continued existence, is to cram as much sensual pleasure as possible into one's mouth more or less continuously.
a. design b. purpose c. intention d. determination
Competitive individualism may have a very negative … on the psychological well-being of our families.
a. influence b.impact c. effect d. damage
In the economically and politically … world that we live in, cowboys’ mentality may be dangerous.
a. regardless b. irrespective c. interdependent d. indispensable
12.Westerners tend to value a … , individualistic and dominating leadership style
a. rough b. tough c. violent d. hard
