- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Lead - in
Study the three charts below and answer the following questions:
In which managerial functions can you find the highest percentage of women directors?
What are the two main factors which make women feel unequal to men at work?
Which sector has the highest number of women managers?
What percentage of senior managers in sales and marketing are women?
What percentage of women directors feel disadvantaged by domestic commitments?
Which three sectors have the smallest percentage of women managers?
What do these statistics say about career opportunities for women?
What do these statistics say about gender stereotypes?
D
irectors
Senior managers
Junior managers
Reading Text 1
Read the text and explain the meaning of the words and phrases highlighted.
The Spare Sex
Though women make up over 40 per cent of the western workforce, the firms they work for promote very few of them far. In America and Britain alike, women hold about 2 per cent of big-company board seats. Where women do get to run big companies, it is not by climbing the ordinary corporate ladder. The lone female chief executive of a Fortune 500 company, Manon Sandier, of Golden West Financial, a Californian savings bank, shares the post with her husband. They bought the bank together. Katharine Graham, chief executive of The Washington Post Company until taking the chairmanship last year, inherited the firm from her father.
Talented women are not the only losers when companies fail to hire them or later refuse them promotion. Assuming that most women are potentially as good at filling executive jobs as most men (quite a big if: we come to it later), those companies are limiting their pool of available management talent by around half. Of recent graduates, 52 per cent in America and 44 per cent in Europe are women. The company that fails to recruit them now will find its pool of middle managers inferior to that of a wiser employer in a few years' time; likewise, which matters more, its upper management ten years later, if (as is likely) it goes on displaying the same bias further up the ladder.
A 1990 survey of women quitting large companies, carried out by Wick, a Delaware consultancy, found that only 7 per cent wanted to stop working altogether. The rest planned to join other firms, to work as freelance consultants, or to start their own businesses. When BP carried out a similar exercise among graduate trainees recently, the leading reason women gave for going was not marriage or motherhood, but dissatisfaction with their career prospects. At one Johnson & Johnson unit, departing female managers complained that they had felt isolated from their male colleagues.
Could it be that this lack of esteem is justified? Given the chance, would women really be as good at running large firms as men? Most research on the way gender differences affect women's careers lies within the murky disciplines of comparative psychology and organizational behaviour. A lot of what it says is too contradictory or anecdotal (or sometimes obviously biased from me outset) to carry much weight. Yet some findings ring true.
First, people who work in large organizations have an innate tendency to hire and promote those who resemble themselves. 'Our managers are all white, middle-aged men, and they promote in their own image,' says one woman.
If looking odd in positions of power is women's first big barrier to top jobs, feeling odd in them is the second. 'People come up to you at a party, and say "Aren't you bright?" It isn't a compliment', says a female director at a London investment bank. Men are expected to be assertive. Women are not, and often do not feel happy being so.
Made to choose between being thought pushy and being actually self-effacing, women tend to choose the latter. Within mixed groups, even highly qualified women put their views less forcefully than men, and listen much more than they talk. Strident counter-examples Margaret Thatcher is an obvious one – leap to mind just because they are so rare.
If a firm does genuinely want to use the talents of women more effectively, how should it go about it? The watershed dividing different employers' approaches is positive discrimination. Some use quota schemes. At Pitney Bowes, an American office-equipment manufacturer, 35 per cent of all promotions must go to women, 15 per cent to non-whites. Some companies even tie managers' pay to their fulfillment of such schemes.
Positive discrimination can hurt the women it is designed to help. Bosses compelled to hire women to fulfill some quota are unlikely to take seriously. If you feel people are just there because you had to have them, then you work around them, not with them. Then they feel under-utilized, because they probably are', says Nancy Green, a personnel manager at Monsanto.
The real change in the way companies think about women managers will come when they change the way they think about jobs. Most women want to have children. Raising a family requires time off, and shorter working hours, for somebody, either husband or wife. To keep good women, firms need to find ways of giving them those things, yet using them efficiently. That normally involves letting women with small children work flexible hours, not requiring them to relocate or travel at a moment's notice, or even letting them share their jobs with someone else. In exchange, women may have to accept lower pay, or slower promotion, until they return to full-time work.
1. Complete the following statistics.
a. Women make up more than ... of the western workforce, but, in the US as in the UK, hold just ... of seats on the boards of large companies.
b. Women account for ... of recent graduates in the US and … of recent graduates in Europe.
c. A survey carried out by Wick revealed that ... of women leaving large companies left not because they wanted to stop work but because.
2. The text can be divided into some sections, give each a separate heading. Read each section in turn, noting the main points. When you have finished, compare your notes in small groups.
Text 2
Read the text. What is it about? Define the topic sentence of each paragraph. Put down key words of each paragraph.
