- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Training and Development
Training and development of human resources involve change: change in skills, knowledge, attitudes, and/or social behavior. To remain competitive, changes in these areas are needed. Training is, in short, an attempt to improve current or future employee performance. In most organizations, that emphasize quality, training is done in problem-solving, problem analysis, quality measurement and feedback, and team building. The following specific points are important to know about training:
Training is a systematic process of altering employees’ behavior to further organizational goals.
Development is the acquisition of knowledge and skills that may be used in the present or future. It is a more long-term focus.
A formal training program is an effort by the employer to provide opportunities to the employee to acquire job-related skills, attitudes, and knowledge.
Learning is the act by which individuals acquire skills, knowledge, and abilities that result in a relatively permanent change in their behavior.
A skill is any behavior that has been learned and applied. Therefore, training’s goal is to improve skills. Motor skills, cognitive skills and interpersonal skills are targets of training programs.
In order to learn, a person must want to learn. In the context of training and development, motivation influences a person’s enthusiasm, keeps attention focused on the activities, and reinforces what is learned. For example, if a person is not motivated to improve the quality of his work, little can be accomplished in a training or development programs.
19. Render the following passage in English(10-12 sentences) using active
vocabulary.
Курс менеджмента является одной из важнейших дисциплин, изучающих законы рыночных отношений.
Слова «менеджмент», «менеджер» широко применяются в деловой и даже повседневной жизни.
Английское слово менеджмент переводится на русский язык как управление, организация, руководство, В общем плане оно означает управление, т. е. Организацию и руководство тем или иным видом деятельности: производством, экономикой, финансами и другими сферами деловой жизни человека.
В зарубежной литературе имеется много определений понятия «менеджмент». Приведем три из них: 1)достижение целей организации посредством скоординированных усилий работающих в ней людей; 2)особый вид деятельности, превращающий неорганизованную толпу в эффективную, целенаправленную и производительную группу (организацию); 3) процесс планирования, организации, руководства и контроля для достижения целей организации посредством скоординированного использования человеческих и материальных ресурсов.
И хотя эти определения очень различны, они, тем не менее, имеют три общие черты: обязательное наличие цели при управлении; особый, интеллектуальный характер этого вида деятельности; управление имеет место в организации (на этом последнем элементе мы остановимся несколько подробнее в следующем параграфе). В третьем определении дополнительно к перечисленным чертам содержание менеджмента характеризуется как совокупность пяти процессов: планирования, организации, руководства, координации и контроля.
Speaking
What are the advantages and disadvantages of practicing management as art or science?
Explain why employee selection is a particularly challenging area for managers today.
Which motivation theory - Maslow’s or Herzberg’s - do you feel has the most practical value for today’s managers?
How do the planning and control functions work together?
Why is worker performance closely related to motivation? Why is it complex?
How can you define motivation? Do all people need motivation?
Is it possible to define some general motivations for every person?
Differentiate between fundamental and personal needs.
Explain: “Wants are many, needs are limited”.
Name main sources of recruitment. Speak on the most efficient from the point of view of a personnel manager.
From the standpoint of enhancing motivation, what advantage does job enrichment have over job enlargement?
Would you like to work in theory Z? Why?
Writing
Express your opinion on the following (150-200 words): a) P.Drucker: “The only choice for an institution is between management and mismanagement… Whether it is being done right or not will determine largely whether the enterprise will survive and prosper or decline and ultimately fail”.
b) Keith Davis: There are no simple, cookbook formulas for working with people”.
c) H.J. Zoffer: “It is becoming more apparent that international
competence is needed as a prerequisite for all future managers, whether or not they work abroad”.
Key Vocabulary
Management objectivity decision making staffing controlling performance management by objectives performance appraisal recruitment job advertisement dissatisfiers/satisfiers |
subjectivity managerial functions organizing motivation scientific management incentive theory X theory Y job vacancy initial screening |
internal recruitment preliminary external recruitment hierarchy of needs physiological needs safety needs social needs self-esteem needs self-actualization needs
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