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Файл:Business Result ПОСОБИЕ.docx
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- •Васильева ю.А, старостина н.В.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box and memorize them. Think of sentences with the words from the box:
- •2B Match a word (a phrase) from the box with one of the definitions below:
- •2C Translate the sentences into Russian paying attention to the underlined words and word combinations:
- •2C Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •Informal letters contain:
- •4A Write an informal letter (100-150 words) to a friend about your future visit to the headquarter of your company. Use your active vocabulary.
- •5 Further reading
- •5A In the text find the words which mean:
- •5B Select the topical sentence in each paragraph of the text.
- •5C Answer the questions:
- •5C Make an outline of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Write a Semi-formal letter (100-150 words) to your colleague. Use your active vocabulary.
- •5 Further reading
- •5A In the text find the words which mean:
- •5B Answer the questions:
- •Vocabulary
- •2A Match words 1-8 with their synonyms in the box and memorize them. Think of sentences with the words from the box:
- •2B Match a word (a phrase) from the box with one of the definitions below:
- •2C Translate the sentences into Russian paying attention to the underlined words:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the example given below.
- •4B Study the model of the letter below and underline formal expressions.
- •4C Translate it into Russian.
- •4D Write a letter of application as to the model.
- •5 Further reading
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Now study models (a) and (b)
- •5 Further reading
- •5A Find in the text words which mean:
- •5B Read the text again and answer these questions.
- •5C Select the topical sentence in each paragraph of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a phrase from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the model of the letter and underline formal expressions.
- •4B Read the letter again and answer the questions:
- •5 Further reading
- •5A Work with a partner. Read the text again and decide if the following statements are true (t) or false (f) or if it doesn't say (d). Give reasons for your answers.
- •5C Discuss these questions.
- •5D Look back at the text and choose three words that you could use in your day-to-day work.
- •5E Select the topical sentence in each paragraph of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (a phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Fill in the correct words/phrases from the list below. Try to include them in your letters.
- •5 Further reading
- •5A Read the text again quickly and complete sentences 1-6.
- •5B Match the words and phrases in bold in the text to definitions 1-8.
- •5C Read the text again and answer these questions in your own words.
- •5D Select the topical sentence in each paragraph of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a phrase from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words (word combinations) from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the letter below.
- •4B Why was the person invited?
- •4C Will you accept the invitation? Why?
- •4D Write an invitation to an event.
- •5 Further reading
- •5A Find in the text the words which mean:
- •5B Discuss these questions:
- •5C Select the topical sentence in each paragraph of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (a phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words (phrases) from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the letter below.
- •Victoria Spencer
- •5 Further reading
- •5A Work with a partner and discuss these questions.
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word combination from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the example letter below.
- •4B What is the style of the letter?
- •4C What are the parts of the letter?
- •4D Using the example write a letter of recommendation.
- •5 Further reading
- •5A Read the text again and choose the correct ending to each sentence.
- •5B Match definitions 1-7 to the words and expressions in bold in the text.
- •5C Discuss as a class.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A What is the purpose of the letter?
- •4B What type of a letter is it?
- •4C Underline useful expressions and use them in your own letter.
- •5 Further reading
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words (phrases) from the box and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the model letter below
- •4B Underline any words/ phrases the writer uses to express her opinion.
- •5 Further reading
- •5A Discuss these questions as a class.
- •5B Now read the rest of the text. Complete sentences 1-3 about the text with answer a, b, or c.
- •5C Without looking at the text, work together to summarize the main points. You must include all the words and phrases below in your summary.
- •5 Work with a partner. Discuss these questions.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words (phrases) from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •5 Further reading
- •5A Discuss as a class.
- •5B Read the text again and answer these questions.
- •5C Match the words and phrases in bold in the text to definitions 1-10.
- •5D Discuss these questions.
5A Discuss as a class.
When choosing a product, what affects your decision the most? Packaging? The brand? The price?
How do you know if you are getting a good price? What can you do to check?
5B Read the text again and answer these questions.
1 Why do luxury shops have an item that normal people won't buy?
a Because it makes everything else look affordable.
b In case one rich person does come in and buy it.
c To make them feel they are in a place where rich people shop.
2 What is bundling?
a When you break each service down into separate prices.
b When you offer discounts for different services.
c When you offer a few services together for one price.
3 Why does the writer think marketing is similar to magic?
a Because you make sure the customer only looks at what you want them to.
b Because the customer always wants to know what's underneath the packaging.
c Because marketing is similar to a performance.
5C Match the words and phrases in bold in the text to definitions 1-10.
search through a long piece of information:
confuse:
part of the mind which influences your behaviour:
no time or interest in doing something:
5 people who copy an idea:
to take someone's attention away from something:
reminding people to do something:
tricked:
small hollow place:
10 forces a liquid through a small gap:
5D Discuss these questions.
Do you think you are attracted by prices ending in the number 9?
What techniques do advertisers use to reach our subconscious?
Name one of your favourite brands. What factors would make you stop buying it?
Reference
Oxford University Press –learning and teaching resources
Virginia Evans “Successful Writing Proficiency”
LONGMAN Dictionary of Contemporary English
LONGMAN Dictionary of English Language and Culture, 2008
LONGMAN Language Activator, 2005
Oxford Advanced Learner’s Dictionary of Current English, A.S. Hornby, Oxford University Press, Seventh edition, 2005
Oxford Collocations Dictionary
Oxford Idioms. Dictionary for learners of English, Oxford University Press, 2006
Oxford Russian Dictionary, Oxford University Press, Fourth edition, 2007
Ю. Д. Апресян, В. В. Ботякова, Т. Э. Латышева и др. Англо-русский синонимический словарь. — М.: Русский язык, 1979. — 544 с.
В.К.Мюллер Англо-русский словарь. – М.: Русский язык, 1995
Sites:
www.usatoday.com; www.blogsouthwest.com; www.southwest.com; www.godubai.com; www.businessweek.com; www.google.com; www.innocentdrinks.co.uk; www.bbc.co.uk; www.ngl.com; www.bpsoutdoor.com; www.communicaid.com; washingtonpost.com; europe.wsj.com; dailynews.com; clickondetroit.com; financialexpress.com; wifinetnews.com; www.earthtimes.org; WN.com; NEWS.com.au; indiaenews.com; menmedia.co.uk; www.newsweek.com; www.huffingtonpost.com; www.voanews.com; edition.cnn.com; books.simonandschuster.com
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