2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:

1. urge	a) to attract
2. rare	b) description
3. conspicuous	c) noticeable
4. to generate	d) infrequent
5. to reinforce	e) to adapt
6. profile	f) to strengthen
7. to tailor	g) to create
8. to appeal	h) desire

2B Match a word (phrase) from the box with one of the definitions below:

1. consumer profile	6. status-anxiety
2. to be phased by	7. urge
3. in the pipeline	8. cash cows
4. to live up to	9. to hold out for
5. to pick up on	10. rare commodity

1. a description of the type of person who buys or is likely to buy a product or service

2. to feel confused, upset, or worried, so that you do not know what to do

3. products or parts of a business that always make a profit and that provide money for the rest of the business

4. to hope or try to get sth

5. being discussed, planned, or prepared

6. to do as well as or be as good as sth

7. to notice sth so you can react to it

8. something useful or valuable that is hard to get

9. a feeling of being worried or not confident about your social or professional position in relation to others

10. a strong desire to do sth

2C Fill in the gaps with the correct form of the words (phrases) from the box in and translate these sentences into Russian:

cash cow	stakeholder	to hold out for
consumption	USP	to live up to
in the pipeline (x2)	conspicuous	to play on
market penetration	motivational	to readjust
rare commodity (x2)		to tap into

1. Add me to the list of people who believe that Twitter will impact Google's _______________.

2. Wi-Fi ________________ hasn't exceeded low single digits yet in any city offering it unless the service is free; and free doesn't stop people complaining about it.

3. The union negotiators ___________________ a more generous pay settlement.

4. “Well, we've -- well, first of all, the governors and the mayors I think are alerted to the fact that we have several billion dollars __________________ that will be going out to them in the weeks and the months ahead.”

5. Free traders were accused of viewing economics solely from the consumer's point of view and of favoring short-term __________________ over long-term producer vitality.

6. Buying and selling product via Internet exchanges allow companies to lower procurement transaction costs, lower product acquisition costs, ______________ unlimited supply sources to respond to changing market needs, and profitably dispose of unused excess inventory.

7. If indeed there is another, let's say large attack __________________ before 9/11, it's quite possible that the train has left the station.

8. Mr Bell has admitted that he failed__________________ his own expectations during his first year.

9. Advertisements often __________________ people’s fears.

10. The government has said it wants to create a _______________ economy in which all members of society feel that they have an interest in its success.

11. It just might help us cope with the unreasonable stigma now associated with the proud American tradition known as ____________________ consumption.

12. The interviews with Williams reveal that Glenn Beck served as a kind of _________________ speaker for him.

13. The _______________ is a skilled talent pool, a strong manufacturing base, excellent transport and logistics infrastructure and proximity to half the US population being situated in mid-west.

14. He had great values and great manners, which is just a ______________ today and especially a ______________ among the rich and famous.

15. He also said the company plans to “________________” product prices as its purchase prices of raw materials such as iron ore and coal are volatile in the spot markets.