- •Васильева ю.А, старостина н.В.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box and memorize them. Think of sentences with the words from the box:
- •2B Match a word (a phrase) from the box with one of the definitions below:
- •2C Translate the sentences into Russian paying attention to the underlined words and word combinations:
- •2C Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •Informal letters contain:
- •4A Write an informal letter (100-150 words) to a friend about your future visit to the headquarter of your company. Use your active vocabulary.
- •5 Further reading
- •5A In the text find the words which mean:
- •5B Select the topical sentence in each paragraph of the text.
- •5C Answer the questions:
- •5C Make an outline of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Write a Semi-formal letter (100-150 words) to your colleague. Use your active vocabulary.
- •5 Further reading
- •5A In the text find the words which mean:
- •5B Answer the questions:
- •Vocabulary
- •2A Match words 1-8 with their synonyms in the box and memorize them. Think of sentences with the words from the box:
- •2B Match a word (a phrase) from the box with one of the definitions below:
- •2C Translate the sentences into Russian paying attention to the underlined words:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the example given below.
- •4B Study the model of the letter below and underline formal expressions.
- •4C Translate it into Russian.
- •4D Write a letter of application as to the model.
- •5 Further reading
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Now study models (a) and (b)
- •5 Further reading
- •5A Find in the text words which mean:
- •5B Read the text again and answer these questions.
- •5C Select the topical sentence in each paragraph of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a phrase from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the model of the letter and underline formal expressions.
- •4B Read the letter again and answer the questions:
- •5 Further reading
- •5A Work with a partner. Read the text again and decide if the following statements are true (t) or false (f) or if it doesn't say (d). Give reasons for your answers.
- •5C Discuss these questions.
- •5D Look back at the text and choose three words that you could use in your day-to-day work.
- •5E Select the topical sentence in each paragraph of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (a phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Fill in the correct words/phrases from the list below. Try to include them in your letters.
- •5 Further reading
- •5A Read the text again quickly and complete sentences 1-6.
- •5B Match the words and phrases in bold in the text to definitions 1-8.
- •5C Read the text again and answer these questions in your own words.
- •5D Select the topical sentence in each paragraph of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a phrase from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words (word combinations) from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the letter below.
- •4B Why was the person invited?
- •4C Will you accept the invitation? Why?
- •4D Write an invitation to an event.
- •5 Further reading
- •5A Find in the text the words which mean:
- •5B Discuss these questions:
- •5C Select the topical sentence in each paragraph of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (a phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words (phrases) from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the letter below.
- •Victoria Spencer
- •5 Further reading
- •5A Work with a partner and discuss these questions.
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word combination from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the example letter below.
- •4B What is the style of the letter?
- •4C What are the parts of the letter?
- •4D Using the example write a letter of recommendation.
- •5 Further reading
- •5A Read the text again and choose the correct ending to each sentence.
- •5B Match definitions 1-7 to the words and expressions in bold in the text.
- •5C Discuss as a class.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A What is the purpose of the letter?
- •4B What type of a letter is it?
- •4C Underline useful expressions and use them in your own letter.
- •5 Further reading
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words (phrases) from the box and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the model letter below
- •4B Underline any words/ phrases the writer uses to express her opinion.
- •5 Further reading
- •5A Discuss these questions as a class.
- •5B Now read the rest of the text. Complete sentences 1-3 about the text with answer a, b, or c.
- •5C Without looking at the text, work together to summarize the main points. You must include all the words and phrases below in your summary.
- •5 Work with a partner. Discuss these questions.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words (phrases) from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •5 Further reading
- •5A Discuss as a class.
- •5B Read the text again and answer these questions.
- •5C Match the words and phrases in bold in the text to definitions 1-10.
- •5D Discuss these questions.
2D Translate the following sentences into English paying attention to the vocabulary of the unit:
A
Если бы не озабоченность своим статусом, он бы никогда не попался на удочку рекламы и не купил эту дорогую и ненужную безделушку.
Как ни странно, но именно он, который казался простым человеком, сумел воспользоваться нашим доверием и получить проект, над которым мы работали уже полгода.
Пытаясь завоевать рынок, наши основные конкуренты стараются усилить ассоциацию своего нового продукта с молодыми преуспевающими людьми.
Что его отличало от других лекторов, это умение ясно и кратко донести информацию до слушателей.
Только при условии, что потенциальные потребители будут верить в принципиальное отличие нашего продукта от аналогичных на рынке, нам удастся заставить его покупать.
Если бы мы потратили больше времени на изучение характеристики нашего потребителя, нам бы не пришлось добиваться успеха на рынке так долго, постоянно переделывая наш продукт в соответствии с потребностями наших покупателей.
Наше уникальное торговое предложение нацелено на амбициозных молодых людей с большими запросами.
Играя на родительских чувствах, можно в конечном итоге добиться многого. Во всяком случае, это может быть одной из стратегий завоевания рынка дорогих детских товаров.
Изобретение компании Х вызвало спрос на комплектующие. Для поддержания уровня продаж и соответственно прибыли на высоком уровне, нам придется приложить максимум усилий, чтобы заставить потребителя продолжать верить в уникальность нашего продукта.
Новый менеджер оказался на редкость изобретательным. Применяя различные методы мотивации, он смог добиться небывалых успехов в трудовой дисциплине и производительности труда.
B
Должен сказать, это просто эксплуатация заставлять людей работать по 15 часов в сутки.
Действительно, нам удалось выйти на рынок с уникальным торговым предложением, однако излишняя самоуверенность помешала нам увидеть то, что наши конкуренты приняли на вооружение нашу идею и, проведя грамотную маркетинговую акцию, сумели заинтересовать своим продуктом наших потенциальных покупателей.
Откровенно говоря, я не вижу выхода из создавшейся ситуации. Потеряв доверие потребителей, нам не удастся исправить положение, играя на ностальгических чувствах и взывая к патриотизму.
Заставив молодежь верить в магическую силу товаров известных марок, компании-производители увеличили спрос на ряд дорогостоящих товаров, так сказать товаров для избранных.
В сущности, покупая товары, рекламируемые известными людьми, мы пытаемся соответствовать их образу.
Если мы не изменим некоторые характеристики товара в соответствии с современными требованиями, нам не удастся убедить людей его покупать. Иными словами, мы потеряем свою долю на рынке, что, несомненно, скажется на нашем финансовом результате.
Как я уже говорил, только уникальное торговое предложение сделает наш продукт отличным от предлагаемых на рынке в настоящее время.
Добиваясь признания своего статуса, люди часто неразумно тратят деньги. Иными словами, покупка чрезмерно дорогого автомобиля может быть оправдана в их глазах тем, что они продемонстрируют свои финансовые возможности.
На самом деле мотивационный подход профессора Брауна не только помогал ему эффективно донести информацию до слушателей, но и способствовал значительному повышению интереса и появлению стимулов к самостоятельной исследовательской работе.
По правде говоря, то, что подростки не интересуются нашим новым продуктом, говорит о том, что нам не удалось заставить их поверить в его имидж «крутого» продукта, ассоциируемого с молодыми людьми с большими запросами.