2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:

1. to speculate	a) to allot
2. to embrace	b) yield
3. to utilize	c) to use
4. to allocate	d) costs
5. outlay	e) to accept
6. to retain	f) to wander
7. return	g) to think
8. to roam	h) to preserve

2B Match a word combination from the box with one of the definitions below:

1. corporate accountability	6. track record
2. exclusivity clause	7. bottom line
3. quantifiable data	8. long-term viability
4. competitive advantage	9. flagship
5. market value	10. critical success factor

1. an agreement that only one organization or person has the right to do sth such as sell or buy a particular product

2. something that puts a company or person in a better position compared to others they are competing against

3. the amount of profit or loss after everything has been calculated

4. the fact that a company can be held responsible for its decisions or actions

5. sth that has an important influence on whether sth is successful

6. the most important company in an industry or the most important product or service that a company produces, that is used as an example for others

7. the possibility of success that sth has over a long period

8. what sth would be worth if it were sold

9. all the past achievements, successes or failures of a person or an organization

10. information that can be measured or expressed in numbers

2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:

flagship	to speculate	long-term viability
outlay	bottom line (x2)	return on investment (x2)
to deplete	competitive advantage	short-term profit
to mismanage	corporate accountability	track record
to squander	knowledge base

1. The best equipment is costly but is well worth the ________________.

2. Advertising effectiveness will be measured more in hard, short-term metrics such as sales, revenue and __________________________ rather than soft, long - term metrics of brand recall and favourability.

3. More important, the combined company can improve its __________________ by closing offices and factories, slashing jobs and cutting other costs.

4. And we have the resources and _________________ to develop clean energy technologies.

5. The new car is the_________________ of the Ford range.

6. John P. Baugues, Jr., has a proven __________________ in Montana with the recent sale of Bull Mountain (now known as Signal Pak Energy) to First Energy for over $350 million plus royalties, giving investors a four-fold___________________.

7. And the one thing that is a _____________________ for McDonald's is our strong franchisee base, our corporate staff, as well as our suppliers.

8. The _________________ for 2004 was a pre-tax profit of £85 million.

9. As our united brothers off the coast of Somalia have shown, this is a growth industry with ____________________ on today's high seas.

10. We have treasonous banks and insurance and tech companies who put their ____________________ above the interests of both our country and the American people.

11. The seamen’s strike has seriously ___________________ the country’s stocks of food.

12. Cohan is not optimistic that Wall Street will ever truly reform, even if executive compensations are reduced and ____________________ is increased.

13. The United States simply cannot afford to __________________ more time and resources for a nonvital Afghanistan before the core of U.S. power and freedom—the American economy—begins an irreversible decline.

14. If our government can intentionally ______________________ money like this, imagine what they can do to your contract.

15. We all _____________________ about the reasons for her resignation.