- •Васильева ю.А, старостина н.В.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box and memorize them. Think of sentences with the words from the box:
- •2B Match a word (a phrase) from the box with one of the definitions below:
- •2C Translate the sentences into Russian paying attention to the underlined words and word combinations:
- •2C Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •Informal letters contain:
- •4A Write an informal letter (100-150 words) to a friend about your future visit to the headquarter of your company. Use your active vocabulary.
- •5 Further reading
- •5A In the text find the words which mean:
- •5B Select the topical sentence in each paragraph of the text.
- •5C Answer the questions:
- •5C Make an outline of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Write a Semi-formal letter (100-150 words) to your colleague. Use your active vocabulary.
- •5 Further reading
- •5A In the text find the words which mean:
- •5B Answer the questions:
- •Vocabulary
- •2A Match words 1-8 with their synonyms in the box and memorize them. Think of sentences with the words from the box:
- •2B Match a word (a phrase) from the box with one of the definitions below:
- •2C Translate the sentences into Russian paying attention to the underlined words:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the example given below.
- •4B Study the model of the letter below and underline formal expressions.
- •4C Translate it into Russian.
- •4D Write a letter of application as to the model.
- •5 Further reading
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Now study models (a) and (b)
- •5 Further reading
- •5A Find in the text words which mean:
- •5B Read the text again and answer these questions.
- •5C Select the topical sentence in each paragraph of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a phrase from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the model of the letter and underline formal expressions.
- •4B Read the letter again and answer the questions:
- •5 Further reading
- •5A Work with a partner. Read the text again and decide if the following statements are true (t) or false (f) or if it doesn't say (d). Give reasons for your answers.
- •5C Discuss these questions.
- •5D Look back at the text and choose three words that you could use in your day-to-day work.
- •5E Select the topical sentence in each paragraph of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (a phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Fill in the correct words/phrases from the list below. Try to include them in your letters.
- •5 Further reading
- •5A Read the text again quickly and complete sentences 1-6.
- •5B Match the words and phrases in bold in the text to definitions 1-8.
- •5C Read the text again and answer these questions in your own words.
- •5D Select the topical sentence in each paragraph of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a phrase from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words (word combinations) from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the letter below.
- •4B Why was the person invited?
- •4C Will you accept the invitation? Why?
- •4D Write an invitation to an event.
- •5 Further reading
- •5A Find in the text the words which mean:
- •5B Discuss these questions:
- •5C Select the topical sentence in each paragraph of the text.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (a phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words (phrases) from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the letter below.
- •Victoria Spencer
- •5 Further reading
- •5A Work with a partner and discuss these questions.
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word combination from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the example letter below.
- •4B What is the style of the letter?
- •4C What are the parts of the letter?
- •4D Using the example write a letter of recommendation.
- •5 Further reading
- •5A Read the text again and choose the correct ending to each sentence.
- •5B Match definitions 1-7 to the words and expressions in bold in the text.
- •5C Discuss as a class.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A What is the purpose of the letter?
- •4B What type of a letter is it?
- •4C Underline useful expressions and use them in your own letter.
- •5 Further reading
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words (phrases) from the box and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •4A Study the model letter below
- •4B Underline any words/ phrases the writer uses to express her opinion.
- •5 Further reading
- •5A Discuss these questions as a class.
- •5B Now read the rest of the text. Complete sentences 1-3 about the text with answer a, b, or c.
- •5C Without looking at the text, work together to summarize the main points. You must include all the words and phrases below in your summary.
- •5 Work with a partner. Discuss these questions.
- •1 Vocabulary
- •2A Match words 1-8 with their synonyms in the box, translate and memorize them. Think of sentences with the words from the box:
- •2B Match a word (phrase) from the box with one of the definitions below:
- •2C Fill in the gaps with the correct form of the words (phrases) from the box in and translate these sentences into Russian:
- •2D Translate the following sentences into English paying attention to the vocabulary of the unit:
- •3 Learn the idioms and match them with the definitions below. Use these idioms in sentences of your own.
- •3A Translate the sentences from Russian into English using the idioms from the box given above:
- •4 Writing tips
- •5 Further reading
- •5A Discuss as a class.
- •5B Read the text again and answer these questions.
- •5C Match the words and phrases in bold in the text to definitions 1-10.
- •5D Discuss these questions.
5A Discuss these questions as a class.
How similar are the four company values to those of your company? If your company doesn't have written values, what types of values would you expect in your company? Would you add anymore?
5B Now read the rest of the text. Complete sentences 1-3 about the text with answer a, b, or c.
1 The example of Enron illustrates that...
a all companies with values need investigating.
b having denned values doesn't guarantee that a company lives by them, c defining company values is a waste of time.
2 The author thinks that the cynicism many people have about companies claiming to have values is...
a out of proportion.
b the result of bad journalism.
c not surprising.
3 The author believes that Patagonia's values have contributed to its success because...
a its activities reflect its values.
b its values are the same as its customers.
c both answers a and b.
5C Without looking at the text, work together to summarize the main points. You must include all the words and phrases below in your summary.
|
core values and beliefs |
Patagonia |
|
public cynicism |
fraud and corruption |
|
cornerstone of success |
environmental projects |
|
Enron |
scandal |
|
customer values |
environmental impact |
5 Work with a partner. Discuss these questions.
What do you think is the cornerstone of your company's success?
How well do you think your company's beliefs or values reflect those of its customers? Do you think it matters?
How much does your company give back to the community or into ethical projects? Can you give any examples of how it does this?
UNIT 12 Persuasion
“If you would persuade, you must appeal to interest rather than intellect.” - Benjamin Franklin (1706-1790), American statesman, scientist and philosopher.
1 Vocabulary
|
to appeal to |
Привлекать кого-то, нравиться кому-то |
|
aspirational Ford could be an aspirational brand in car accessories. |
Амбициозный, мечтающий добиться более высокого социального положения |
|
brutally |
Жестоко |
|
to buy into |
Верить во что-то |
|
cash cow Action films are the cash cows in the movie business. |
Надёжный источник дохода, «дойная корова» |
|
conspicuous |
Заметный, бросающийся в глаза |
|
consumer profile |
Характеристика, профиль потребителя |
|
to distinguish |
Отличать, различать |
|
exploitative |
Эксплуататорский |
|
figuratively |
Фигурально, метафорически |
|
to generate a demand for |
Вызывать, порождать спрос на что-то |
|
guru |
Гуру, эксперт |
|
to hold out for |
Настаивать на чём-то, добиваться чего-то |
|
in the pipeline |
На подходе |
|
literally There’s an Italian dessert called tiramisu, which literally means ‘pull me up’. |
Буквально, в прямом смысле слова |
|
to live up to |
Оправдать, быть достойным |
|
market penetration |
Завоевание рынка |
|
materialistic Christmas has become materialistic and commercial. |
Материалистичный, меркантильный |
|
motivational |
Мотивационный |
|
to be phased by |
Быть в растерянности, в замешательстве |
|
to pick up on |
Понять, уловить что-то |
|
to play on |
Играть на чём-то (слабостях, чувствах) |
|
to promote the consumption of |
Способствовать увеличению потребления чего-то |
|
to put across |
Объяснить что-то |
|
rare commodity |
Редкий товар |
|
readjust It takes time to readjust after a divorce. |
Поправлять, приспосабливать |
|
to reinforce an association between |
Усиливать ассоциации между чем-то и чем-то |
|
to ring alarm bell |
Бить тревогу |
|
stakeholders |
Пайщики, участники в совместном деле |
|
status-anxiety |
Озабоченность своим статусом |
|
to tailor towards a need |
Приспособить что-то в соответствии с потребностями |
|
to be taken in by |
Быть обманутым чем-то |
|
to tap into |
Воспользоваться чем-то |
|
to tend to do sth |
Иметь тенденцию |
|
the other end of the spectrum |
Полная противоположность |
|
urge Suddenly she had an overwhelming urge to be with her son. |
Стремление |
|
USP |
Уникальное торговое предложение |