- •Міністерство освіти і науки України
- •Передмова
- •My Future Profession
- •My Future Profession
- •The Article.
- •The Noun: Plural Form, Possessive Case.
- •Unit 2 From the History of Marketing
- •It’s a battle of perceptions”
- •From the History of Marketing
- •The Adjectives. The Adverb.
- •Types of Questions.
- •It is an art of creating genuine customer value.”
- •Marketing
- •Marketing
- •The Present Indefinite Tense.
- •Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
- •Module control 1 Units 1 -3
- •The Past Indefinite Tense.
- •Numerals.
- •Market Segmentation
- •Market Segmentation
- •The Future Indefinite Tense.
- •The use of tenses in the subordinate clauses of time and condition.
- •Marketing Principles
- •Marketing Principles
- •Indefinite Tenses: Passive Voice.
- •Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
- •Module control 2 Units 4 -6
- •1. Excess demand occurs …
- •Functions of Marketing
- •The Present Continuous Tense.
- •The Structure to be going to do smth.
- •Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
- •Marketing Mix: the Four p’s
- •Marketing Mix: the Four p’s
- •The Past Continuous Tense. The Future Continuous Tense.
- •Continuous Tenses: Passive Voice.
- •Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
- •Module control 3 Units 7 -8
- •Products and Brands
- •Products and Brands
- •The Present Perfect Tense
- •Unit 10
- •Branding
- •Branding
- •The Past Perfect Tense.
- •Module control 4 Units 9 -10
- •1. Iconic brand is …
- •Marketing Different Classes of Goods
- •The Future Perfect Tense
- •2. We shall be doing it b) during the lunch.
- •Unit 12
- •Product and Pricing
- •Product and Pricing
- •Perfect Tenses – Passive Voice.
- •Module control 5 Units 11 -12
- •1. Convenience goods are…
- •Channels of Distribution
- •Perfect Continuous Tenses.
- •Unit 14 Forms of Trade
- •In economics, hope and faith coexist with
- •Forms of Trade
- •Sequence of Tenses.
- •Direct and Indirect Speech
- •12. Open the brackets and choose the correct form of the verb. Mind Sequence of Tenses:
- •13. Make one sentence from two sentences paying attention to Sequence of Tenses:
- •14. Translate the following sentences into Ukrainian:
- •15. Change the following sentences from direct into indirect speech:
- •16. Rewrite each sentence in reported speech:
- •17. Make up sentences using the Sequence of Tenses:
- •18. Translate into English:
- •Module control 6 Units 13 -14
- •1. Trade (commerce) is …
- •18. Hypermarket is …
- •20. Multiple shop is ...
- •21. Supermarket is …
- •23. Voluntary group is …
- •Glossary a
- •Grammar references
- •The Article (Артикль)
- •The Plural of Nouns (Множина іменників)
- •The Possessive Case (Присвійний відмінок)
- •Утворення
- •Вживання
- •Degrees of Comparison of Adjectives (Ступені порівняння прикметників)
- •Вживання
- •The Pronoun (Займенник)
- •Personal pronouns Особові займенники
- •Possessive pronouns Присвійні займенники
- •Reflexive pronouns Зворотні займенники
- •Indefinite pronouns Неозначені займенники
- •Demonstrative pronouns Вказівні займенники
- •Quantitative pronouns Кількісні займенники
- •Interrogative pronouns Питальні займенники
- •Negative pronouns Заперечні займенники
- •Reciprocal pronouns Взаємні займенники
- •Conjunctive pronouns Сполучні займенники
- •Defining pronouns Означальні займенники
- •The Numeral (Числівник)
- •Numbers in measurement Числівники у мірах
- •The Types of Questions
- •Question Words:
- •The Present Indefinite Tense Active Voice (Теперішній неозначений час) Активний стан
- •The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
- •The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
- •The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
- •The Passive Voice (Пасивний стан)
- •The Present Indefinite Tense PassiveVoice (Теперішній неозначений час) Пасивний стан
- •The Past Indefinite Tense PassiveVoice (Минулий неозначений час) Пасивний стан
- •The FutureIndefinite Tense PassiveVoice (Майбутній неозначений час) Пасивний стан
- •Active Voice or Passive Voice
- •The Present Continuous Tense Active Voice (Теперішній тривалий час) Активний стан
- •The Structure to be going to do smth.
- •The Past Continuous Tense Active Voice (Минулий тривалий час) Активний стан
- •The Future Continuous Tense (Майбутній тривалий час)
- •Дієслова, що не вживаються у формі Continuous
- •The Present Continuous Tense Passive Voice (Теперішній тривалий час) Пасивний стан
- •The Past Continuous Tense Passive Voice (Минулий тривалий час) Пасивний стан
- •The Present Perfect Tense Active Voice (Теперішній завершений час) Активний стан
- •The Past Perfect Tense Active Voice
- •The Future Perfect Tense Active Voice
- •The Present Perfect Tense Passive Voice (Теперішній завершений час) Пасивний стан
- •The Past Perfect Tense Passive Voice
- •The Future Perfect Tense Passive Voice
- •The Present Perfect Continuous Tense (Теперішній перфектно-тривалий час)
- •The Past Perfect Continuous Tense (Минулий перфектно-тривалий час)
- •The Future Perfect Continuous Tense (Майбутній перфектно-тривалий час)
- •Sequence of Tenses (Узгодження часів)
- •I think that he will have problems.
- •Спостерігається такі випадки вживання цього правила:
- •Direct and Indirect Speech (Пряма та непряма мова)
- •In her last letter she wrote that she had successfully passed all her exams.
- •Supplementary reading
- •Types of Positions in Marketing
- •Motivation Marketing
- •The Centrality of Marketing
- •Marketing as an Organizational Philosophy
- •Marketing Exchanges
- •What is Marketing Research?
- •The decide Model
- •Targeting Market Segments
- •Positioning
- •Marketing Budget
- •Legal Aspects of Marketing
- •Marketing as a Societal Process
- •Marketing Strategies
- •Marketing Activities
- •Product Components
- •Quality
- •Building Brands
- •Brand Values Common Brand Values
- •Choosing a Brand Name
- •New Product Development 1
- •New Product Development 2
- •Brainstorming
- •The Importance of Price and Pricing Decisions
- •Competitive Pricing
- •Profitability
- •The Importance of Marketing Channels
- •Contribution of Intermediaries
- •Telemarketing
- •Personal Selling
- •Merchandising
- •Indefinite Tenses: Passive Voice.
The Past Indefinite Tense.
Numerals.
Exercise 12. a) Read and write in words the following cardinal numbers:
54, 87, 21, 90, 143, 205, 4040, 414, 2003, 974, 96754, 54937, 10608, 552331, 1343, 87769, 874766, 986009, 6547340
b) Form, read, and write in words ordinal numbers of the following:
12, 1, 11, 10, 15, 29, 24, 40, 52, 75, 80, 98, 1001, 122, 135, 2010, 263, 5636, 892
c) Read and write in words the following dates:
9/III.1814, 22/VI.1941, 9/V.1957, 12/IV.1999, 27/XI.2002, 28/X.2010, 1/XII.2009
Exercise 13. Read and write in words the following common and decimal fractions:
a) 1/7, 1/5, 1/9, 1/3, 1/12, 1/15, 1/25, 3/8, 2/5, 4/7, 9/23, 3/4, 5/9, 1 3/40, 1 3/5, 2 1/3, 2 5/7, 5 1/3, 4 1/6
b) 3.5, 2.34, 12.3, 52.51, 0.1, 0.25, 0.302, 132.054, 5.37, 6.4
Exercise 14. Read a sentence about the present and then write a sentence about the past:
Example: Carol usually gets up at 7:30.
Yesterday she got up at 7:30.
1. Our meeting usually starts early. Yesterday morning ... . 2. Carol usually walks to work. Yesterday …. 3. My partner is usually late for work. Yesterday ... . 4. Our general director often dictates his letters. Yesterday … . 5. We usually make these transactions automatically in the evening. Yesterday evening … . 6. The vendor usually opens his shop in time. Yesterday morning … . 7. Middle line manager as a rule executes the same set of tasks. The day before yesterday... . 8. At the end of the year we change our prices. Last year … . 9. Sometimes we make a phone call in the morning. Yesterday morning … . 10. He usually affects the process of new mass media campaign. During the previous campaign ... .
Exercise 15. Put the verb in the correct tense form (Past Indefinite):
1. Last year we (spend) … our holiday in Ireland. 2. The secretary (not/come) … this morning because she (not/have) … time. 3. Most futures markets (be) … outside the countries that produce the goods. 4. I (travel) ... around by car with two assistants and we (inform) ... people about our new goods. 5. We (not/participate) because we (not/be) … ready. 6. We (buy) … goods from a producer at the commodity market. 7. She (not/be) … interested in the contract because she (not/agree) … . 8. Where (hold / you) ... your last meeting?
Exercise 16. Mix and match:
She lost his phone number so she didn’t do the presentation
He had a lot of work so they didn’t have lunch
The meeting ran over so he didn’t get the message
He missed his train so she didn’t call him
He only spoke Portuguese so we didn’t understand
She forgot her laptop so he didn’t come
I made a mistake with his e-mail address so they didn’t make the plan
They were stuck in traffic jam so he didn’t drive home
Exercise 17. Choose and insert one of the verbs in brackets in the past form:
1. He … (to study, to do, to read) the market. 2. Staff manager ... (to write, to send, to wait) for his fax several days ago. 3. I … (to buy, to do, to write) everything to get this job. 4. They (to sell, to react, to promote) to the new prices very strangely. 5. The secretary (to write, to offer, to ask) a lot of questions at the meeting. 6. Two friends (to start, to produce, to consume) their small business. 7. I (to spend, to be, to do) at the business negotiations in Sofia last weekend. 8. My business partners (to sign, to understand, to pay) the contract willingly. 9. He (to promote, to research, to analyze) new product to the market. 10. We (to satisfy, to promote, to execute) all wants and needs of our customers.
Exercise 18. Translate into English:
1. Що ви робили в неділю? 2. Де ви були вчора ввечері? – Ми брали участь у обговоренні нового проекту. 3. Вам сподобався наш лозунг? – Так, лозунг був дуже цікавий. 4. Я увійшов до офісу, увімкнув комп’ютер і почав працювати над завданням. 5. Вчора ми не надіслали їй телеграму тому, що не знали її адреси. 5. Які іноземні мови ви знаєте? – Я знаю англійську і французьку мови. У школі я вивчав також німецьку, але знаю її погано. 6. Коли ви приїхали з відпустки? – Вчора о восьмій. 7.Наші працівники зробили все можливе, щоб досягти мети. 8. Менеджер хотів запитати мене про щось важливе, та вирішив не турбувати. 9. Тепер ми знаємо, що хтось відправив факс після дев’ятої нашим партнерам. 10. Центральний ринок нашого міста був створений ще у 17 столітті.
UNIT 5
“Marketing effects take place over an
extended period of time”
(Proverb)