- •Міністерство освіти і науки України
- •Передмова
- •My Future Profession
- •My Future Profession
- •The Article.
- •The Noun: Plural Form, Possessive Case.
- •Unit 2 From the History of Marketing
- •It’s a battle of perceptions”
- •From the History of Marketing
- •The Adjectives. The Adverb.
- •Types of Questions.
- •It is an art of creating genuine customer value.”
- •Marketing
- •Marketing
- •The Present Indefinite Tense.
- •Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
- •Module control 1 Units 1 -3
- •The Past Indefinite Tense.
- •Numerals.
- •Market Segmentation
- •Market Segmentation
- •The Future Indefinite Tense.
- •The use of tenses in the subordinate clauses of time and condition.
- •Marketing Principles
- •Marketing Principles
- •Indefinite Tenses: Passive Voice.
- •Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
- •Module control 2 Units 4 -6
- •1. Excess demand occurs …
- •Functions of Marketing
- •The Present Continuous Tense.
- •The Structure to be going to do smth.
- •Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
- •Marketing Mix: the Four p’s
- •Marketing Mix: the Four p’s
- •The Past Continuous Tense. The Future Continuous Tense.
- •Continuous Tenses: Passive Voice.
- •Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
- •Module control 3 Units 7 -8
- •Products and Brands
- •Products and Brands
- •The Present Perfect Tense
- •Unit 10
- •Branding
- •Branding
- •The Past Perfect Tense.
- •Module control 4 Units 9 -10
- •1. Iconic brand is …
- •Marketing Different Classes of Goods
- •The Future Perfect Tense
- •2. We shall be doing it b) during the lunch.
- •Unit 12
- •Product and Pricing
- •Product and Pricing
- •Perfect Tenses – Passive Voice.
- •Module control 5 Units 11 -12
- •1. Convenience goods are…
- •Channels of Distribution
- •Perfect Continuous Tenses.
- •Unit 14 Forms of Trade
- •In economics, hope and faith coexist with
- •Forms of Trade
- •Sequence of Tenses.
- •Direct and Indirect Speech
- •12. Open the brackets and choose the correct form of the verb. Mind Sequence of Tenses:
- •13. Make one sentence from two sentences paying attention to Sequence of Tenses:
- •14. Translate the following sentences into Ukrainian:
- •15. Change the following sentences from direct into indirect speech:
- •16. Rewrite each sentence in reported speech:
- •17. Make up sentences using the Sequence of Tenses:
- •18. Translate into English:
- •Module control 6 Units 13 -14
- •1. Trade (commerce) is …
- •18. Hypermarket is …
- •20. Multiple shop is ...
- •21. Supermarket is …
- •23. Voluntary group is …
- •Glossary a
- •Grammar references
- •The Article (Артикль)
- •The Plural of Nouns (Множина іменників)
- •The Possessive Case (Присвійний відмінок)
- •Утворення
- •Вживання
- •Degrees of Comparison of Adjectives (Ступені порівняння прикметників)
- •Вживання
- •The Pronoun (Займенник)
- •Personal pronouns Особові займенники
- •Possessive pronouns Присвійні займенники
- •Reflexive pronouns Зворотні займенники
- •Indefinite pronouns Неозначені займенники
- •Demonstrative pronouns Вказівні займенники
- •Quantitative pronouns Кількісні займенники
- •Interrogative pronouns Питальні займенники
- •Negative pronouns Заперечні займенники
- •Reciprocal pronouns Взаємні займенники
- •Conjunctive pronouns Сполучні займенники
- •Defining pronouns Означальні займенники
- •The Numeral (Числівник)
- •Numbers in measurement Числівники у мірах
- •The Types of Questions
- •Question Words:
- •The Present Indefinite Tense Active Voice (Теперішній неозначений час) Активний стан
- •The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
- •The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
- •The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
- •The Passive Voice (Пасивний стан)
- •The Present Indefinite Tense PassiveVoice (Теперішній неозначений час) Пасивний стан
- •The Past Indefinite Tense PassiveVoice (Минулий неозначений час) Пасивний стан
- •The FutureIndefinite Tense PassiveVoice (Майбутній неозначений час) Пасивний стан
- •Active Voice or Passive Voice
- •The Present Continuous Tense Active Voice (Теперішній тривалий час) Активний стан
- •The Structure to be going to do smth.
- •The Past Continuous Tense Active Voice (Минулий тривалий час) Активний стан
- •The Future Continuous Tense (Майбутній тривалий час)
- •Дієслова, що не вживаються у формі Continuous
- •The Present Continuous Tense Passive Voice (Теперішній тривалий час) Пасивний стан
- •The Past Continuous Tense Passive Voice (Минулий тривалий час) Пасивний стан
- •The Present Perfect Tense Active Voice (Теперішній завершений час) Активний стан
- •The Past Perfect Tense Active Voice
- •The Future Perfect Tense Active Voice
- •The Present Perfect Tense Passive Voice (Теперішній завершений час) Пасивний стан
- •The Past Perfect Tense Passive Voice
- •The Future Perfect Tense Passive Voice
- •The Present Perfect Continuous Tense (Теперішній перфектно-тривалий час)
- •The Past Perfect Continuous Tense (Минулий перфектно-тривалий час)
- •The Future Perfect Continuous Tense (Майбутній перфектно-тривалий час)
- •Sequence of Tenses (Узгодження часів)
- •I think that he will have problems.
- •Спостерігається такі випадки вживання цього правила:
- •Direct and Indirect Speech (Пряма та непряма мова)
- •In her last letter she wrote that she had successfully passed all her exams.
- •Supplementary reading
- •Types of Positions in Marketing
- •Motivation Marketing
- •The Centrality of Marketing
- •Marketing as an Organizational Philosophy
- •Marketing Exchanges
- •What is Marketing Research?
- •The decide Model
- •Targeting Market Segments
- •Positioning
- •Marketing Budget
- •Legal Aspects of Marketing
- •Marketing as a Societal Process
- •Marketing Strategies
- •Marketing Activities
- •Product Components
- •Quality
- •Building Brands
- •Brand Values Common Brand Values
- •Choosing a Brand Name
- •New Product Development 1
- •New Product Development 2
- •Brainstorming
- •The Importance of Price and Pricing Decisions
- •Competitive Pricing
- •Profitability
- •The Importance of Marketing Channels
- •Contribution of Intermediaries
- •Telemarketing
- •Personal Selling
- •Merchandising
- •Indefinite Tenses: Passive Voice.
The Future Perfect Tense
Exercise 12. Turn the following sentences into the Future Perfect. Translate the sentences into Ukrainian:
Model: I had done my report by 9 o’clock. – I shall have done my report by 9 o’clock.
1. They had opened the new outlet by the first of November. 2. The general manager had looked through the ideas by that time. 3. We had discussed the situation at the foreign exchange market by four o’clock in the afternoon. 4. The students had learned all these texts by the end of the year. 5. We had signed the contract with foreign partners by Monday. 6. I had translated the article by the time the teacher came. 7. Had you made an appointment with our partners by the time I returned?
Exercise 13. Make up questions in the Future Perfect:
1. (she / arrive) to the office by 10 o’clock? 2. (it / stop) raining by tomorrow morning? 3. When (you / finish) the internal records of the firm? 4. (the accountant / do) the report on the financial state of our firm? 5. When (you / calculate) our promotional expenditures? 6. (she / transmit) information for our partners by the time I return? 7. (he/ finish) to distribute the leaflets with our products by next week?
Exercise 14. Replace the infinitives in brackets by the Future Indefinite or the Future Perfect:
1. We (to discuss) all the problems by 2 o’clock. 2. You (to perfect) you English by the time you come back from the US. 3. He (to receive) the e-mail from his sponsor tomorrow. 4. I (to receive) my promotion in this firm by next November. 5. By the time he transfers money to our account, we (to prepare) all necessary papers. 6. I (to finish) market research analysis by 3 o’clock. 7. The secretary (to meet) our partner tomorrow afternoon in the office. 8. She (to learn) fluent English to communicate at the negotiations before she moves to New York? 9. He (to complete) probably the proposal by the time he leaves this afternoon. 10. We (to increase) our profit by the end of the year.
Exercise 15. Use the verbs in brackets in the Future Indefinite, Future Continuous or Future Perfect:
1. She will be tonight as she (to work) all day. 2. They (to meet) us by the time they have to leave Ukraine. 3. The company representative (to wait) for us at the airport when our plane lands. 4. We (to let) you know when the top manager (to call). 5. You (to have) a house-warming party when you move in the office? 6. I (to meet) you at the station at nine p.m. tomorrow. – My train already (to arrive) by that time. 7. Don’t be late! Delegates (to wait) for you in the conference hall. 8. What language your secretary (to speak) by next year?
Exercise 16. Choose the correct tense of the verb from the brackets:
1. In twenty years’ time most people (will use / will be using/will have used) the Internet. 2. By this time next year our firm (will move / will be moving/will have moved) to the international market. 3. When he retires, he (will work/will be working / will have worked) as a manager in the international company. 4. As soon as we reach our goal, we (shall earn / shall be earning / shall have earned) much more money. 5. They (will change / will be changing / will have changed) their pre-testing of goods by November. 6. I (shall get/ shall be getting / shall have got) a job according to my speciality as soon as I graduate from the Institute. 7. He will come back in summer. He (will work / will be working / will have worked) with our partners in Germany. 8. At midday the graduators (will present / will be presenting / will have presented) their final projects.
Exercise 17. Match two parts of the sentence:
Example: 1. We shall have done it a) before lunch.