- •Міністерство освіти і науки України
- •Передмова
- •My Future Profession
- •My Future Profession
- •The Article.
- •The Noun: Plural Form, Possessive Case.
- •Unit 2 From the History of Marketing
- •It’s a battle of perceptions”
- •From the History of Marketing
- •The Adjectives. The Adverb.
- •Types of Questions.
- •It is an art of creating genuine customer value.”
- •Marketing
- •Marketing
- •The Present Indefinite Tense.
- •Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
- •Module control 1 Units 1 -3
- •The Past Indefinite Tense.
- •Numerals.
- •Market Segmentation
- •Market Segmentation
- •The Future Indefinite Tense.
- •The use of tenses in the subordinate clauses of time and condition.
- •Marketing Principles
- •Marketing Principles
- •Indefinite Tenses: Passive Voice.
- •Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
- •Module control 2 Units 4 -6
- •1. Excess demand occurs …
- •Functions of Marketing
- •The Present Continuous Tense.
- •The Structure to be going to do smth.
- •Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
- •Marketing Mix: the Four p’s
- •Marketing Mix: the Four p’s
- •The Past Continuous Tense. The Future Continuous Tense.
- •Continuous Tenses: Passive Voice.
- •Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
- •Module control 3 Units 7 -8
- •Products and Brands
- •Products and Brands
- •The Present Perfect Tense
- •Unit 10
- •Branding
- •Branding
- •The Past Perfect Tense.
- •Module control 4 Units 9 -10
- •1. Iconic brand is …
- •Marketing Different Classes of Goods
- •The Future Perfect Tense
- •2. We shall be doing it b) during the lunch.
- •Unit 12
- •Product and Pricing
- •Product and Pricing
- •Perfect Tenses – Passive Voice.
- •Module control 5 Units 11 -12
- •1. Convenience goods are…
- •Channels of Distribution
- •Perfect Continuous Tenses.
- •Unit 14 Forms of Trade
- •In economics, hope and faith coexist with
- •Forms of Trade
- •Sequence of Tenses.
- •Direct and Indirect Speech
- •12. Open the brackets and choose the correct form of the verb. Mind Sequence of Tenses:
- •13. Make one sentence from two sentences paying attention to Sequence of Tenses:
- •14. Translate the following sentences into Ukrainian:
- •15. Change the following sentences from direct into indirect speech:
- •16. Rewrite each sentence in reported speech:
- •17. Make up sentences using the Sequence of Tenses:
- •18. Translate into English:
- •Module control 6 Units 13 -14
- •1. Trade (commerce) is …
- •18. Hypermarket is …
- •20. Multiple shop is ...
- •21. Supermarket is …
- •23. Voluntary group is …
- •Glossary a
- •Grammar references
- •The Article (Артикль)
- •The Plural of Nouns (Множина іменників)
- •The Possessive Case (Присвійний відмінок)
- •Утворення
- •Вживання
- •Degrees of Comparison of Adjectives (Ступені порівняння прикметників)
- •Вживання
- •The Pronoun (Займенник)
- •Personal pronouns Особові займенники
- •Possessive pronouns Присвійні займенники
- •Reflexive pronouns Зворотні займенники
- •Indefinite pronouns Неозначені займенники
- •Demonstrative pronouns Вказівні займенники
- •Quantitative pronouns Кількісні займенники
- •Interrogative pronouns Питальні займенники
- •Negative pronouns Заперечні займенники
- •Reciprocal pronouns Взаємні займенники
- •Conjunctive pronouns Сполучні займенники
- •Defining pronouns Означальні займенники
- •The Numeral (Числівник)
- •Numbers in measurement Числівники у мірах
- •The Types of Questions
- •Question Words:
- •The Present Indefinite Tense Active Voice (Теперішній неозначений час) Активний стан
- •The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
- •The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
- •The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
- •The Passive Voice (Пасивний стан)
- •The Present Indefinite Tense PassiveVoice (Теперішній неозначений час) Пасивний стан
- •The Past Indefinite Tense PassiveVoice (Минулий неозначений час) Пасивний стан
- •The FutureIndefinite Tense PassiveVoice (Майбутній неозначений час) Пасивний стан
- •Active Voice or Passive Voice
- •The Present Continuous Tense Active Voice (Теперішній тривалий час) Активний стан
- •The Structure to be going to do smth.
- •The Past Continuous Tense Active Voice (Минулий тривалий час) Активний стан
- •The Future Continuous Tense (Майбутній тривалий час)
- •Дієслова, що не вживаються у формі Continuous
- •The Present Continuous Tense Passive Voice (Теперішній тривалий час) Пасивний стан
- •The Past Continuous Tense Passive Voice (Минулий тривалий час) Пасивний стан
- •The Present Perfect Tense Active Voice (Теперішній завершений час) Активний стан
- •The Past Perfect Tense Active Voice
- •The Future Perfect Tense Active Voice
- •The Present Perfect Tense Passive Voice (Теперішній завершений час) Пасивний стан
- •The Past Perfect Tense Passive Voice
- •The Future Perfect Tense Passive Voice
- •The Present Perfect Continuous Tense (Теперішній перфектно-тривалий час)
- •The Past Perfect Continuous Tense (Минулий перфектно-тривалий час)
- •The Future Perfect Continuous Tense (Майбутній перфектно-тривалий час)
- •Sequence of Tenses (Узгодження часів)
- •I think that he will have problems.
- •Спостерігається такі випадки вживання цього правила:
- •Direct and Indirect Speech (Пряма та непряма мова)
- •In her last letter she wrote that she had successfully passed all her exams.
- •Supplementary reading
- •Types of Positions in Marketing
- •Motivation Marketing
- •The Centrality of Marketing
- •Marketing as an Organizational Philosophy
- •Marketing Exchanges
- •What is Marketing Research?
- •The decide Model
- •Targeting Market Segments
- •Positioning
- •Marketing Budget
- •Legal Aspects of Marketing
- •Marketing as a Societal Process
- •Marketing Strategies
- •Marketing Activities
- •Product Components
- •Quality
- •Building Brands
- •Brand Values Common Brand Values
- •Choosing a Brand Name
- •New Product Development 1
- •New Product Development 2
- •Brainstorming
- •The Importance of Price and Pricing Decisions
- •Competitive Pricing
- •Profitability
- •The Importance of Marketing Channels
- •Contribution of Intermediaries
- •Telemarketing
- •Personal Selling
- •Merchandising
- •Indefinite Tenses: Passive Voice.
Indefinite Tenses: Passive Voice.
Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
Exercise 12. Put the verb into the correct form, Present Indefinite or Past Indefinite, active or passive:
1. It’s a big company. Five hundred people ______ (employ) there. 2. ____ (somebody / repair) our equipment yesterday? 3. Profit from the new line of production ____ (cover) most of our losses. 4. The goods _____ (send) a week ago and they ____ (arrive) yesterday. 5. While I was on holiday, team of our marketers ___ (start) a new marketing campaign. 6. Why ____ (Sue / refuse) from her job? Didn’t she enjoy it? 7. Why ___ (manager / fire) from his job? What did he do wrong? 8. The company is not independent. It ____ (own) by a much larger company. 9. I saw our general manager last evening. Somebody ____ (enter) the order but nobody _____ (pay), so the goods ____ (not / need). 10. Where ____ (these goods / produce)? In London? ______ (you / distribute) them, or somebody else? 11. Sometimes it’s quite difficult to work here, but it’s not a problem for me – I ____ (not / disturb) by it. 12. How much of our losses_____ (cover) by the profit from new line of production?
Exercise 13. Make up sentences from these words. Some of the sentences are questions:
e.g.: the office/clean/every day – The office is cleaned every day.
the office/clean/yesterday – The office was cleaned yesterday.
1. these services / provide / for people/ every day 2. profit / change / last year 3. we / allow / to change the prices? 4. retail outlets / maintain / by the government. 5. prices / on consumer goods / increase? 6. company / manage / by qualified executive director. 7. I / not / satisfy / by our public relations company. 8. higher profit / earn / by business? 9. the quality of services / provide / by the company / must be more efficient.
Exercise 14. Rewrite the sentences in the Passive Voice by making the words in bold part of the sentence their subjects:
1. We offer an attractive price reduction. 2. They completed the research last month. 3. Someone translate the contract into French. 4. We will offer an attractive salary to the person appointed. 5. The exporter determines the goods for export. 6. A team of consultants studied the problem. 7. Companies provide free medical insurance for all employees. 8. They held talks last night. 9. The board of directors gave them a week to make a decision. 10. Productive machines will replace many workers.
Exercise 15. Transform the following sentences into Passive Voice:
1. Somebody grouped market ingredients into the four categories. 2. They involved the wholesalers and retailers to the distribution. 3. People don’t use prices as a critical component in marketing. 4. Marketers planned and executed marketing conception to satisfy individual and organizational goals. 5. How do people learn strategic combinations? 6. Somebody made decisions on packing and pricing. 7. Producers created exchanges to make the price flexible.
Exercise 16. Change the following sentences into Active Voice:
1. This report will be written by our manager. 2. He was promised a new computer by technical department. 3. Students are exhausted by their research work. 4. A new contract is studied by our partners. 5. His documents were stolen by someone. 6. The equipment will be delivered by our firm in the evening. 7. These goods were paid for by them at 5 p.m. 8. Two employees are granted ten day’s leave by our top manager. 9. He is elected the Vice President by the people. 10. A lot of new products are sold by our company abroad.
Exercise 17. Fill in all the gaps with:
a) 'somebody/ anybody/ nobody; something/ anything/ nothing; somewhere/ anywhere/ nowhere':
1. I offer… this vacancy in our company. 2. Does ...want to be responsible for the brand name and functionality? 3. Can … tell me about the essential changes in the global market during the last six months? 4. Would you like to emphasize … in the contract? 5. They discussed the plan in German so I couldn't understand ... they said. 6. I'm disappointed because … remembered my instructions. 7. As it's your idea you can change … you like in the promotional strategy. 8. Oh no! … stole my advertising materials. 9. They do … to save their capital. 10. I know … about this matter that you may find interesting, but if I tell you, you must promise to keep it in secret. 11. There is … to store the goods. Let’s find … to provide us with larger space. 12. There isn’t … you can do to help them, … can help them. 13. We do not need … else to run this department. We can do it ourselves. 14. … phoned while we were out, but they did not leave a message. 15. I can’t find my papers … . Did you see them …?
Exercise 18. Translate into English:
1. Всі товари можуть бути класифіковані як споживчі та промислові. 2. Ніхто не ризикує знизити ціну на нові товари. 3. Деякі товари, що були привезені на нашу фірму, не є оригінальними. 4. Продаж промислових товарів було розпочато минулого місяця. 5. Дослідження ринку буде вдало проведене. 6. Соціальний і управлінський процес в цій компанії контролювався добре відомим спеціалістом. 7. Успіх компанії буде досягнутий вигідним розташуванням торгових підприємств. 8. Ефективний продаж товару кінцевим споживачам робить нашу компанію успішною. 9. Попит на наші послуги змінюється згідно з швидкими соціальними змінами. 10. Ці проекти, зазвичай, приймаються радою директорів.