- •Міністерство освіти і науки України
- •Передмова
- •My Future Profession
- •My Future Profession
- •The Article.
- •The Noun: Plural Form, Possessive Case.
- •Unit 2 From the History of Marketing
- •It’s a battle of perceptions”
- •From the History of Marketing
- •The Adjectives. The Adverb.
- •Types of Questions.
- •It is an art of creating genuine customer value.”
- •Marketing
- •Marketing
- •The Present Indefinite Tense.
- •Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
- •Module control 1 Units 1 -3
- •The Past Indefinite Tense.
- •Numerals.
- •Market Segmentation
- •Market Segmentation
- •The Future Indefinite Tense.
- •The use of tenses in the subordinate clauses of time and condition.
- •Marketing Principles
- •Marketing Principles
- •Indefinite Tenses: Passive Voice.
- •Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
- •Module control 2 Units 4 -6
- •1. Excess demand occurs …
- •Functions of Marketing
- •The Present Continuous Tense.
- •The Structure to be going to do smth.
- •Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
- •Marketing Mix: the Four p’s
- •Marketing Mix: the Four p’s
- •The Past Continuous Tense. The Future Continuous Tense.
- •Continuous Tenses: Passive Voice.
- •Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
- •Module control 3 Units 7 -8
- •Products and Brands
- •Products and Brands
- •The Present Perfect Tense
- •Unit 10
- •Branding
- •Branding
- •The Past Perfect Tense.
- •Module control 4 Units 9 -10
- •1. Iconic brand is …
- •Marketing Different Classes of Goods
- •The Future Perfect Tense
- •2. We shall be doing it b) during the lunch.
- •Unit 12
- •Product and Pricing
- •Product and Pricing
- •Perfect Tenses – Passive Voice.
- •Module control 5 Units 11 -12
- •1. Convenience goods are…
- •Channels of Distribution
- •Perfect Continuous Tenses.
- •Unit 14 Forms of Trade
- •In economics, hope and faith coexist with
- •Forms of Trade
- •Sequence of Tenses.
- •Direct and Indirect Speech
- •12. Open the brackets and choose the correct form of the verb. Mind Sequence of Tenses:
- •13. Make one sentence from two sentences paying attention to Sequence of Tenses:
- •14. Translate the following sentences into Ukrainian:
- •15. Change the following sentences from direct into indirect speech:
- •16. Rewrite each sentence in reported speech:
- •17. Make up sentences using the Sequence of Tenses:
- •18. Translate into English:
- •Module control 6 Units 13 -14
- •1. Trade (commerce) is …
- •18. Hypermarket is …
- •20. Multiple shop is ...
- •21. Supermarket is …
- •23. Voluntary group is …
- •Glossary a
- •Grammar references
- •The Article (Артикль)
- •The Plural of Nouns (Множина іменників)
- •The Possessive Case (Присвійний відмінок)
- •Утворення
- •Вживання
- •Degrees of Comparison of Adjectives (Ступені порівняння прикметників)
- •Вживання
- •The Pronoun (Займенник)
- •Personal pronouns Особові займенники
- •Possessive pronouns Присвійні займенники
- •Reflexive pronouns Зворотні займенники
- •Indefinite pronouns Неозначені займенники
- •Demonstrative pronouns Вказівні займенники
- •Quantitative pronouns Кількісні займенники
- •Interrogative pronouns Питальні займенники
- •Negative pronouns Заперечні займенники
- •Reciprocal pronouns Взаємні займенники
- •Conjunctive pronouns Сполучні займенники
- •Defining pronouns Означальні займенники
- •The Numeral (Числівник)
- •Numbers in measurement Числівники у мірах
- •The Types of Questions
- •Question Words:
- •The Present Indefinite Tense Active Voice (Теперішній неозначений час) Активний стан
- •The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
- •The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
- •The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
- •The Passive Voice (Пасивний стан)
- •The Present Indefinite Tense PassiveVoice (Теперішній неозначений час) Пасивний стан
- •The Past Indefinite Tense PassiveVoice (Минулий неозначений час) Пасивний стан
- •The FutureIndefinite Tense PassiveVoice (Майбутній неозначений час) Пасивний стан
- •Active Voice or Passive Voice
- •The Present Continuous Tense Active Voice (Теперішній тривалий час) Активний стан
- •The Structure to be going to do smth.
- •The Past Continuous Tense Active Voice (Минулий тривалий час) Активний стан
- •The Future Continuous Tense (Майбутній тривалий час)
- •Дієслова, що не вживаються у формі Continuous
- •The Present Continuous Tense Passive Voice (Теперішній тривалий час) Пасивний стан
- •The Past Continuous Tense Passive Voice (Минулий тривалий час) Пасивний стан
- •The Present Perfect Tense Active Voice (Теперішній завершений час) Активний стан
- •The Past Perfect Tense Active Voice
- •The Future Perfect Tense Active Voice
- •The Present Perfect Tense Passive Voice (Теперішній завершений час) Пасивний стан
- •The Past Perfect Tense Passive Voice
- •The Future Perfect Tense Passive Voice
- •The Present Perfect Continuous Tense (Теперішній перфектно-тривалий час)
- •The Past Perfect Continuous Tense (Минулий перфектно-тривалий час)
- •The Future Perfect Continuous Tense (Майбутній перфектно-тривалий час)
- •Sequence of Tenses (Узгодження часів)
- •I think that he will have problems.
- •Спостерігається такі випадки вживання цього правила:
- •Direct and Indirect Speech (Пряма та непряма мова)
- •In her last letter she wrote that she had successfully passed all her exams.
- •Supplementary reading
- •Types of Positions in Marketing
- •Motivation Marketing
- •The Centrality of Marketing
- •Marketing as an Organizational Philosophy
- •Marketing Exchanges
- •What is Marketing Research?
- •The decide Model
- •Targeting Market Segments
- •Positioning
- •Marketing Budget
- •Legal Aspects of Marketing
- •Marketing as a Societal Process
- •Marketing Strategies
- •Marketing Activities
- •Product Components
- •Quality
- •Building Brands
- •Brand Values Common Brand Values
- •Choosing a Brand Name
- •New Product Development 1
- •New Product Development 2
- •Brainstorming
- •The Importance of Price and Pricing Decisions
- •Competitive Pricing
- •Profitability
- •The Importance of Marketing Channels
- •Contribution of Intermediaries
- •Telemarketing
- •Personal Selling
- •Merchandising
- •Indefinite Tenses: Passive Voice.
The Present Indefinite Tense.
Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
Exercise 12. Open the brackets and use possessive pronouns:
1. I follow … ( you) advice in my business. 2. We have all necessary market information to promote … (we) product to the market. 3. The staff does … (they) new program successfully 4. She finishes all necessary work with … (we) customers. 5. I accept … (he) responsibility in this position. 6. I went to London to negotiate with … (we) competitors. 7. (She) … goods are expensive. 8. I like (I) … interesting job. 9. Oxford is famous for (it) … old university. 10. Thank you for (you) … e-mail.
Exercise 13. Choose the correct reflexive pronouns from the dropdown menu:
myself - yourself - himself - herself - itself - ourselves - yourselves – themselves
1. Robert made this business plan … . 2. Lisa did the presentation ... . 3. We helped … to some coffee at the meeting. 4. Emma, did you take the marketing research all by ...? 5. I wrote my resume in English … . 6. Can you inform the audience ... . 7. They make a lot of useful decisions … . 8. My chief often talks to … . 9. If you want to participate in the new project you have to offer something new … . 10. It was extremely loud in a class, so Alice and Doris couldn't concentrate … .
Exercise 14. Decide whether you need the reflexive (self) pronoun or not:
1. Let's … (meet, meet us, meet ourselves) at six tomorrow. 2. Last weekend Alex repaired equipment and ... (burnt, burnt himself). 3. May I ... (introduce, introduce myself). 4. Please … (concentrate, concentrate yourself) while doing your analysis. 5. I was so shocked, I could hardly ... (move, move myself). 6. I was greatly exited; I could … this marketing research … (make, make myself). 7. We can't ... (imagine, imagine ourselves) working without salary.
Exercise 15. Madison introduces Claude to Jo in London. Complete the dialogue by putting each of the verbs in brackets into the correct form of the present simple:
Madison: Claude, … (you/know) Jo? Jo ... (be) from Brazil, but he worked
with me in Paris last year. He … ( know) a lot about your line of work.
Claude: Really! Well I … (be) very pleased to meet you, Jo.
Jo: Pleased to meet you too, Claude.
Claude: So, what exactly … (you/do)?
Jo: I … (work) in the oil industry as a market analyst.
Claude: Oh, so you ... (make) decisions about levels of production?
Jo: No, I … (not/make) any decisions really. My job ... (involve) studying
market trends and giving advice on levels of production.
Claude: Still, that’s a lot of responsibility.
Jo: Well, yes, but Brazil … (not/be) a major producer like Saudi Arabia.
What about you?
Claude: I work for a French company that … (supply) specialized equipment
to the oil industry. We … (be) one of the biggest companies in our
market.
Jo: Oh, really? And you ... (have) an office in Paris? Sure, we have. It ... (not/take) long to get here now, if you travel by “Eurostar”. Could I give you my card?
Exercise 16. Make the following sentences interrogative and negative:
1. My colleague wants to become a financial director. 2. Our company has much more problems this year than two years ago. 3. This lecturer always makes interesting reports. 4. The main office of our company is in the center of the town. 5. He is one of the leading specialists of our firm. 6. This bank makes loans for education and the development of small business. 7. He always realizes what customers want and need. 8. They take into account all possible mistakes. 9. I have enough time to read your contract papers. 10. We introduce new products to the market every six months.
Exercise 17. Use these sentences to make questions. Begin your questions with the word(s) in parentheses:
Example: Tom plays tennis. (How often?)
How often does Tom play tennis?
1. Financial manager reports to general director. (How often?) 2. We have to follow a lot of formalities before starting our small business. (What kind of?) 3. I come to the office early in the morning because I usually prepare all necessary documents for my chief. (Why?) 4. Tom works as a member of a big team of marketers. (Where?) 5. We recognize the trends and advertise goods. (With what purpose?) 6. I intend to take part in this international conference. (When?) 7. I want to change my job. (Why?) 8. Sometimes our office manager makes mistakes in the contract. (Which?)
Exercise 18. Translate into English:
1. Я вивчаю англійську мову. Мій колега також вивчає англійську мову. 2. Партнери в залі? – Ні, їх немає в залі, вони в кабінеті у президента компанії. 3. Дім англійця – це його фортеця. 4. Фахівці у галузі маркетингу допомагають просуванню товарів на ринку. 5. Він добре розуміє, що успіх продажу його товару залежить від результату дослідження ринку. 6. Менеджер відповідальний за рекламу у цій фірмі. 7. Споживачі, зазвичай, купують товар за низькими цінами. 8. Студенти нашої групи займаються маркетинговим дослідженням. 9. Ми бажаємо платити гроші в обмін на якісну продукцію. 10. Аудиторія споживачів змінюється залежно від ціни на товар та методу його просування.