- •Міністерство освіти і науки України
- •Передмова
- •My Future Profession
- •My Future Profession
- •The Article.
- •The Noun: Plural Form, Possessive Case.
- •Unit 2 From the History of Marketing
- •It’s a battle of perceptions”
- •From the History of Marketing
- •The Adjectives. The Adverb.
- •Types of Questions.
- •It is an art of creating genuine customer value.”
- •Marketing
- •Marketing
- •The Present Indefinite Tense.
- •Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
- •Module control 1 Units 1 -3
- •The Past Indefinite Tense.
- •Numerals.
- •Market Segmentation
- •Market Segmentation
- •The Future Indefinite Tense.
- •The use of tenses in the subordinate clauses of time and condition.
- •Marketing Principles
- •Marketing Principles
- •Indefinite Tenses: Passive Voice.
- •Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
- •Module control 2 Units 4 -6
- •1. Excess demand occurs …
- •Functions of Marketing
- •The Present Continuous Tense.
- •The Structure to be going to do smth.
- •Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
- •Marketing Mix: the Four p’s
- •Marketing Mix: the Four p’s
- •The Past Continuous Tense. The Future Continuous Tense.
- •Continuous Tenses: Passive Voice.
- •Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
- •Module control 3 Units 7 -8
- •Products and Brands
- •Products and Brands
- •The Present Perfect Tense
- •Unit 10
- •Branding
- •Branding
- •The Past Perfect Tense.
- •Module control 4 Units 9 -10
- •1. Iconic brand is …
- •Marketing Different Classes of Goods
- •The Future Perfect Tense
- •2. We shall be doing it b) during the lunch.
- •Unit 12
- •Product and Pricing
- •Product and Pricing
- •Perfect Tenses – Passive Voice.
- •Module control 5 Units 11 -12
- •1. Convenience goods are…
- •Channels of Distribution
- •Perfect Continuous Tenses.
- •Unit 14 Forms of Trade
- •In economics, hope and faith coexist with
- •Forms of Trade
- •Sequence of Tenses.
- •Direct and Indirect Speech
- •12. Open the brackets and choose the correct form of the verb. Mind Sequence of Tenses:
- •13. Make one sentence from two sentences paying attention to Sequence of Tenses:
- •14. Translate the following sentences into Ukrainian:
- •15. Change the following sentences from direct into indirect speech:
- •16. Rewrite each sentence in reported speech:
- •17. Make up sentences using the Sequence of Tenses:
- •18. Translate into English:
- •Module control 6 Units 13 -14
- •1. Trade (commerce) is …
- •18. Hypermarket is …
- •20. Multiple shop is ...
- •21. Supermarket is …
- •23. Voluntary group is …
- •Glossary a
- •Grammar references
- •The Article (Артикль)
- •The Plural of Nouns (Множина іменників)
- •The Possessive Case (Присвійний відмінок)
- •Утворення
- •Вживання
- •Degrees of Comparison of Adjectives (Ступені порівняння прикметників)
- •Вживання
- •The Pronoun (Займенник)
- •Personal pronouns Особові займенники
- •Possessive pronouns Присвійні займенники
- •Reflexive pronouns Зворотні займенники
- •Indefinite pronouns Неозначені займенники
- •Demonstrative pronouns Вказівні займенники
- •Quantitative pronouns Кількісні займенники
- •Interrogative pronouns Питальні займенники
- •Negative pronouns Заперечні займенники
- •Reciprocal pronouns Взаємні займенники
- •Conjunctive pronouns Сполучні займенники
- •Defining pronouns Означальні займенники
- •The Numeral (Числівник)
- •Numbers in measurement Числівники у мірах
- •The Types of Questions
- •Question Words:
- •The Present Indefinite Tense Active Voice (Теперішній неозначений час) Активний стан
- •The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
- •The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
- •The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
- •The Passive Voice (Пасивний стан)
- •The Present Indefinite Tense PassiveVoice (Теперішній неозначений час) Пасивний стан
- •The Past Indefinite Tense PassiveVoice (Минулий неозначений час) Пасивний стан
- •The FutureIndefinite Tense PassiveVoice (Майбутній неозначений час) Пасивний стан
- •Active Voice or Passive Voice
- •The Present Continuous Tense Active Voice (Теперішній тривалий час) Активний стан
- •The Structure to be going to do smth.
- •The Past Continuous Tense Active Voice (Минулий тривалий час) Активний стан
- •The Future Continuous Tense (Майбутній тривалий час)
- •Дієслова, що не вживаються у формі Continuous
- •The Present Continuous Tense Passive Voice (Теперішній тривалий час) Пасивний стан
- •The Past Continuous Tense Passive Voice (Минулий тривалий час) Пасивний стан
- •The Present Perfect Tense Active Voice (Теперішній завершений час) Активний стан
- •The Past Perfect Tense Active Voice
- •The Future Perfect Tense Active Voice
- •The Present Perfect Tense Passive Voice (Теперішній завершений час) Пасивний стан
- •The Past Perfect Tense Passive Voice
- •The Future Perfect Tense Passive Voice
- •The Present Perfect Continuous Tense (Теперішній перфектно-тривалий час)
- •The Past Perfect Continuous Tense (Минулий перфектно-тривалий час)
- •The Future Perfect Continuous Tense (Майбутній перфектно-тривалий час)
- •Sequence of Tenses (Узгодження часів)
- •I think that he will have problems.
- •Спостерігається такі випадки вживання цього правила:
- •Direct and Indirect Speech (Пряма та непряма мова)
- •In her last letter she wrote that she had successfully passed all her exams.
- •Supplementary reading
- •Types of Positions in Marketing
- •Motivation Marketing
- •The Centrality of Marketing
- •Marketing as an Organizational Philosophy
- •Marketing Exchanges
- •What is Marketing Research?
- •The decide Model
- •Targeting Market Segments
- •Positioning
- •Marketing Budget
- •Legal Aspects of Marketing
- •Marketing as a Societal Process
- •Marketing Strategies
- •Marketing Activities
- •Product Components
- •Quality
- •Building Brands
- •Brand Values Common Brand Values
- •Choosing a Brand Name
- •New Product Development 1
- •New Product Development 2
- •Brainstorming
- •The Importance of Price and Pricing Decisions
- •Competitive Pricing
- •Profitability
- •The Importance of Marketing Channels
- •Contribution of Intermediaries
- •Telemarketing
- •Personal Selling
- •Merchandising
- •Indefinite Tenses: Passive Voice.
1. Trade (commerce) is …
a) how the consumers see the brand: the values they associate with it.
b) the voluntary exchange of goods, services, or both.
c) a division of trade or production which deals with the exchange of goods and services.
2. barter is …
a) the process of transforming something into a product, service or activity which one may then use in commerce.
b) a type of retail where goods are shipped directly to consumer’s homes or workplaces.
c) the direct exchange of goods and services.
3. commercialization is …
a) the direct exchange of goods and services.
b) the process of transforming something into a product, service or activity which one may then use in commerce.
c) the pricing strategy at which the firm essentially ignores costs and market demand.
4. wholesaling is …
a) a distribution channel function where one organization buys products from supplying firms with the primary intention of redistributing to other organizations (but, in general, not to the final consumer).
b) the image of a typical consumer.
c) the process of getting the products to the customer.
5. middleman is …
a) a process when, at a particular market price, the quantity that suppliers want to provide to the market is less than the quantity that demanders want to purchase.
b) a group of people who create something new and start a new trend.
c) any person or firm that enters the distribution process between the manufacturer and ultimate buyer.
6. retailing is …
a) the pricing strategy at which the firm essentially ignores costs and market demand.
b) selling goods and services to the ultimate consumer.
c) a type of retail where goods are shipped directly to consumer’s homes or workplaces.
7. retailer is …
a) the final link from the producer to the consumer that is why this is the most expensive in the chain of distribution.
b) the highest qualification that a person has, such as a diploma or a degree.
c) the function of marketing which involves extending credit to consumers, wholesalers, and retailers.
8. on-line retailing is …
a) the orientation of the whole organization towards its brand.
b) a type of electronic commerce used for business-to-consumer (B2C) transactions.
c) adding further items in that part of a product range which a line already covers.
9. cost-plus pricing is …
a) a pricing technique which involves adding a mark-up amount (or percentage) to the retailer’s cost.
b) any arrangement which enables buyers and sellers to transact business in such a way that prices can be established and exchanges take place.
c) the pricing strategy at which the firm essentially ignores costs and market demand.
10. retailing pricing is …
a) the consequence of laws and logical development of the world economy, world market, and regional markets too.
b) a pricing technique which involves adding a mark-up amount (or percentage) to the retailer’s cost.
c) a pricing technique which involves charging the amount suggested by the manufacturer and usually printed on the product by the manufacturer.
11. counter service is …
a) the location of certain goods and services as well as distribution of them.
b) a type of retail where goods are out of reach of buyers and must be obtained from the seller.
c) a kind of discount which is given to customers who buy in large quantities.
12. delivery is …
a) the function of marketing which involves extending credit to consumers, wholesalers, and retailers.
b) is a type of retail where goods are shipped directly to consumer’s homes or workplaces.
c) a group of people who create something new and start a new trend.
13. direct marketing is …
a) an integrated communication-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.
b) the consequence of laws and logical development of the world economy, world market, and regional markets too.
c) a type of retail where goods are shipped directly to consumer’s homes or workplaces.
14. self-service is …
a) a type of retail where goods may be handled and examined prior to purchase.
b) a type of electronic commerce used for business-to-consumer (B2C) transactions.
c) a location where product is available and how it is distributed or means of getting the product or service to the customer.
15. door-to-door service is …
a) a kind of marketing research which involves collecting a lot of information by using techniques such as questionnaires and other firms of survey.
b) a change we pay others to make for us.
c) a type of retail where the salesperson sometimes travels with the goods for sale.
16. distribution channel is …
a) the markets dealing mainly with commodities that will be available in the future rather than goods that are available immediately.
b) the set of people and firms involved in the transfer of title to a product as the product moves from producer to ultimate consumer or business user.
c) a middleman who helps to move goods from manufacturers to consumers and then sells them in its turn to the retailer.
17. department store is …
a) the only price at which the interests of demanders happen to coincide precisely with the interests of the suppliers.
b) the most complex element that includes all kinds of communication in marketing: advertising, sales, direct mail, free additions, testers etc.
c) a kind of shop which consists of several special shops under one roof and offer customers the attractive prospect of doing most of their shopping in one building.