- •Міністерство освіти і науки України
- •Передмова
- •My Future Profession
- •My Future Profession
- •The Article.
- •The Noun: Plural Form, Possessive Case.
- •Unit 2 From the History of Marketing
- •It’s a battle of perceptions”
- •From the History of Marketing
- •The Adjectives. The Adverb.
- •Types of Questions.
- •It is an art of creating genuine customer value.”
- •Marketing
- •Marketing
- •The Present Indefinite Tense.
- •Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
- •Module control 1 Units 1 -3
- •The Past Indefinite Tense.
- •Numerals.
- •Market Segmentation
- •Market Segmentation
- •The Future Indefinite Tense.
- •The use of tenses in the subordinate clauses of time and condition.
- •Marketing Principles
- •Marketing Principles
- •Indefinite Tenses: Passive Voice.
- •Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
- •Module control 2 Units 4 -6
- •1. Excess demand occurs …
- •Functions of Marketing
- •The Present Continuous Tense.
- •The Structure to be going to do smth.
- •Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
- •Marketing Mix: the Four p’s
- •Marketing Mix: the Four p’s
- •The Past Continuous Tense. The Future Continuous Tense.
- •Continuous Tenses: Passive Voice.
- •Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
- •Module control 3 Units 7 -8
- •Products and Brands
- •Products and Brands
- •The Present Perfect Tense
- •Unit 10
- •Branding
- •Branding
- •The Past Perfect Tense.
- •Module control 4 Units 9 -10
- •1. Iconic brand is …
- •Marketing Different Classes of Goods
- •The Future Perfect Tense
- •2. We shall be doing it b) during the lunch.
- •Unit 12
- •Product and Pricing
- •Product and Pricing
- •Perfect Tenses – Passive Voice.
- •Module control 5 Units 11 -12
- •1. Convenience goods are…
- •Channels of Distribution
- •Perfect Continuous Tenses.
- •Unit 14 Forms of Trade
- •In economics, hope and faith coexist with
- •Forms of Trade
- •Sequence of Tenses.
- •Direct and Indirect Speech
- •12. Open the brackets and choose the correct form of the verb. Mind Sequence of Tenses:
- •13. Make one sentence from two sentences paying attention to Sequence of Tenses:
- •14. Translate the following sentences into Ukrainian:
- •15. Change the following sentences from direct into indirect speech:
- •16. Rewrite each sentence in reported speech:
- •17. Make up sentences using the Sequence of Tenses:
- •18. Translate into English:
- •Module control 6 Units 13 -14
- •1. Trade (commerce) is …
- •18. Hypermarket is …
- •20. Multiple shop is ...
- •21. Supermarket is …
- •23. Voluntary group is …
- •Glossary a
- •Grammar references
- •The Article (Артикль)
- •The Plural of Nouns (Множина іменників)
- •The Possessive Case (Присвійний відмінок)
- •Утворення
- •Вживання
- •Degrees of Comparison of Adjectives (Ступені порівняння прикметників)
- •Вживання
- •The Pronoun (Займенник)
- •Personal pronouns Особові займенники
- •Possessive pronouns Присвійні займенники
- •Reflexive pronouns Зворотні займенники
- •Indefinite pronouns Неозначені займенники
- •Demonstrative pronouns Вказівні займенники
- •Quantitative pronouns Кількісні займенники
- •Interrogative pronouns Питальні займенники
- •Negative pronouns Заперечні займенники
- •Reciprocal pronouns Взаємні займенники
- •Conjunctive pronouns Сполучні займенники
- •Defining pronouns Означальні займенники
- •The Numeral (Числівник)
- •Numbers in measurement Числівники у мірах
- •The Types of Questions
- •Question Words:
- •The Present Indefinite Tense Active Voice (Теперішній неозначений час) Активний стан
- •The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
- •The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
- •The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
- •The Passive Voice (Пасивний стан)
- •The Present Indefinite Tense PassiveVoice (Теперішній неозначений час) Пасивний стан
- •The Past Indefinite Tense PassiveVoice (Минулий неозначений час) Пасивний стан
- •The FutureIndefinite Tense PassiveVoice (Майбутній неозначений час) Пасивний стан
- •Active Voice or Passive Voice
- •The Present Continuous Tense Active Voice (Теперішній тривалий час) Активний стан
- •The Structure to be going to do smth.
- •The Past Continuous Tense Active Voice (Минулий тривалий час) Активний стан
- •The Future Continuous Tense (Майбутній тривалий час)
- •Дієслова, що не вживаються у формі Continuous
- •The Present Continuous Tense Passive Voice (Теперішній тривалий час) Пасивний стан
- •The Past Continuous Tense Passive Voice (Минулий тривалий час) Пасивний стан
- •The Present Perfect Tense Active Voice (Теперішній завершений час) Активний стан
- •The Past Perfect Tense Active Voice
- •The Future Perfect Tense Active Voice
- •The Present Perfect Tense Passive Voice (Теперішній завершений час) Пасивний стан
- •The Past Perfect Tense Passive Voice
- •The Future Perfect Tense Passive Voice
- •The Present Perfect Continuous Tense (Теперішній перфектно-тривалий час)
- •The Past Perfect Continuous Tense (Минулий перфектно-тривалий час)
- •The Future Perfect Continuous Tense (Майбутній перфектно-тривалий час)
- •Sequence of Tenses (Узгодження часів)
- •I think that he will have problems.
- •Спостерігається такі випадки вживання цього правила:
- •Direct and Indirect Speech (Пряма та непряма мова)
- •In her last letter she wrote that she had successfully passed all her exams.
- •Supplementary reading
- •Types of Positions in Marketing
- •Motivation Marketing
- •The Centrality of Marketing
- •Marketing as an Organizational Philosophy
- •Marketing Exchanges
- •What is Marketing Research?
- •The decide Model
- •Targeting Market Segments
- •Positioning
- •Marketing Budget
- •Legal Aspects of Marketing
- •Marketing as a Societal Process
- •Marketing Strategies
- •Marketing Activities
- •Product Components
- •Quality
- •Building Brands
- •Brand Values Common Brand Values
- •Choosing a Brand Name
- •New Product Development 1
- •New Product Development 2
- •Brainstorming
- •The Importance of Price and Pricing Decisions
- •Competitive Pricing
- •Profitability
- •The Importance of Marketing Channels
- •Contribution of Intermediaries
- •Telemarketing
- •Personal Selling
- •Merchandising
- •Indefinite Tenses: Passive Voice.
The Adjectives. The Adverb.
Types of Questions.
Exercise 12. Give the comparative and the superlative degrees of the following adjectives:
famous, cautious, careful, understanding, fat, strange, modern, polite, lonely, talented, short, brief, favourite, clever, daring, brave, courageous, naughty, little, narrow, bad, dead, quiet, drunk, satisfied
Exercise 13. Put adjectives in brackets in the proper degree of comparison:
1. The National bank of Ukraine is (strong) in the country. 2. Long deposit is (stable) than time deposit. 3. That has to be the (interesting) seminar I have ever visited. 4. He is the (bad) student in the group. 5. The second part of the lecture was (little) interesting. 6. What is (far) distance you have ever travelled? 7. Quantitative approach was (good) in that situation. 8. It is (important) branch in this discipline. 9. Industrial revolution was (short) than technological one.
Exercise 14. Choose the most suitable adverb in the box to fill each blank:
a) adverbs of frequency:
1. Our general director ____ types his papers himself. 2. Market prices _____ change because of inflation in the country. 3. Our employees are ____ in the office during the lunch time. 4. My secretary ____ prepares all necessary documents for the negotiations. 5. You must ____ lock the front door when you leave.
b) adverbs of place:
6. I went ___ and looked for the front-line manager. 7. Our new bookkeeper studied ____ for several years, mostly in the USA. 8. Fortunately there was a hotel ____ . 9. I was very late for the meeting, but the queue of traffic slowly moved ____ . 10. The executive director is ____ this week. He’s at a three-day conference.
c) adverbs of manner:
11. The secretary of our firm speaks English ____. 12. Please, type the letter for the Vice President ____ . 13. He apologized _____ for his mistake. 14. Our partners called us ____ for the three days. 15. I ___ had any time to talk to my co-workers.
Exercise 15. Complete the sentences with one word from the list A and one word from the list B:
eg: This suitcase is very well made. It will last for years and years.
1. The new product is being …… . You see the adverts everywhere. 2. This website is … … . I can’t find the information I need. 3. You’ve been … … . I really appreciate it. 4. Our offices are … … Look out for the large flags at the front. 5. It’s strange, but this flight was … … . 6. Taking bribes is … … . You’ll lose your job if they catch you. 7. I arrived at the presentation … … . and missed the first part.
Exercise 16. Make a question with a question tag:
Model: Ask a colleague if he sent the fax. You expect the answer to be “no”- You did not send the fax, did you?
1. Ask a stranger at the airport if his name is Mr. Smith. You are not sure his name is Mr. Smith. Your name … ? 2. You recognize someone. You are sure he is the general manager of Motors Corp. Your position title … ? 3. Ask an employee if she prints copies of the contract. You expect the answer to be ‘yes’. 4. You guess that Biotech have cancelled their order. Biotech … ? 5. You are very surprised that the bank accepts the payments. The bank … ? 6. Ask a marketing manager if he analyses the distribution channels. You doubt he will do this. 7. You suppose the company introduces innovations to the market. You expect the answer to be ‘yes”.
Exercise 17. Make all possible types of questions to the following sentences:
1. The development of modern economics began in the 17th century. 2. Economists have two ways of looking at economics and the economy. 3. Economic incentives often influence our decisions about what and where to buy. 4. Every society faces with the identical problem of scarcity. 5. Economic forces affect decisions in the world of market. 6. Prices usually direct market economies. 7. Large corporations use economists to study the way they do business.
Exercise 18. Translate into English
1. У 16 ст. Іспанія була наймогутнішою державою світу. 2.Однією з найважливіших проблем сьогодення є збереження екосистеми. 3. Можна сподіватись, що в найближчому майбутньому культурні зв’язки з Англією будуть більш тісними. 4.Через декілька років вища освіта в Україні стане більш конкурентоспроможною. 5. Економіка Німеччини стабільніша ніж економіка України і є однією з найбільш стабільних економічних систем Європи. 6. Ринок споживчих товарів в Україні швидко розвивається, але в багатьох інших країнах цей процес є значно швидшим. 7. Маркетологи вивчають ринок, щоб товари певного виробника просувались якнайшвидше. 8. Категоризація розвитку маркетингової думки допомагає краще зрозуміти історію маркетингу. 9. Наші студенти мають чудову можливість отримати не лише гарні теоретичні, а й практичні знання. 10. Маркетингова теорія швидко розвивається у багатьох аспектах.
UNIT 3
“Marketing is not the art of finding clever ways
to dispose of what you make.