- •Міністерство освіти і науки України
- •Передмова
- •My Future Profession
- •My Future Profession
- •The Article.
- •The Noun: Plural Form, Possessive Case.
- •Unit 2 From the History of Marketing
- •It’s a battle of perceptions”
- •From the History of Marketing
- •The Adjectives. The Adverb.
- •Types of Questions.
- •It is an art of creating genuine customer value.”
- •Marketing
- •Marketing
- •The Present Indefinite Tense.
- •Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
- •Module control 1 Units 1 -3
- •The Past Indefinite Tense.
- •Numerals.
- •Market Segmentation
- •Market Segmentation
- •The Future Indefinite Tense.
- •The use of tenses in the subordinate clauses of time and condition.
- •Marketing Principles
- •Marketing Principles
- •Indefinite Tenses: Passive Voice.
- •Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
- •Module control 2 Units 4 -6
- •1. Excess demand occurs …
- •Functions of Marketing
- •The Present Continuous Tense.
- •The Structure to be going to do smth.
- •Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
- •Marketing Mix: the Four p’s
- •Marketing Mix: the Four p’s
- •The Past Continuous Tense. The Future Continuous Tense.
- •Continuous Tenses: Passive Voice.
- •Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
- •Module control 3 Units 7 -8
- •Products and Brands
- •Products and Brands
- •The Present Perfect Tense
- •Unit 10
- •Branding
- •Branding
- •The Past Perfect Tense.
- •Module control 4 Units 9 -10
- •1. Iconic brand is …
- •Marketing Different Classes of Goods
- •The Future Perfect Tense
- •2. We shall be doing it b) during the lunch.
- •Unit 12
- •Product and Pricing
- •Product and Pricing
- •Perfect Tenses – Passive Voice.
- •Module control 5 Units 11 -12
- •1. Convenience goods are…
- •Channels of Distribution
- •Perfect Continuous Tenses.
- •Unit 14 Forms of Trade
- •In economics, hope and faith coexist with
- •Forms of Trade
- •Sequence of Tenses.
- •Direct and Indirect Speech
- •12. Open the brackets and choose the correct form of the verb. Mind Sequence of Tenses:
- •13. Make one sentence from two sentences paying attention to Sequence of Tenses:
- •14. Translate the following sentences into Ukrainian:
- •15. Change the following sentences from direct into indirect speech:
- •16. Rewrite each sentence in reported speech:
- •17. Make up sentences using the Sequence of Tenses:
- •18. Translate into English:
- •Module control 6 Units 13 -14
- •1. Trade (commerce) is …
- •18. Hypermarket is …
- •20. Multiple shop is ...
- •21. Supermarket is …
- •23. Voluntary group is …
- •Glossary a
- •Grammar references
- •The Article (Артикль)
- •The Plural of Nouns (Множина іменників)
- •The Possessive Case (Присвійний відмінок)
- •Утворення
- •Вживання
- •Degrees of Comparison of Adjectives (Ступені порівняння прикметників)
- •Вживання
- •The Pronoun (Займенник)
- •Personal pronouns Особові займенники
- •Possessive pronouns Присвійні займенники
- •Reflexive pronouns Зворотні займенники
- •Indefinite pronouns Неозначені займенники
- •Demonstrative pronouns Вказівні займенники
- •Quantitative pronouns Кількісні займенники
- •Interrogative pronouns Питальні займенники
- •Negative pronouns Заперечні займенники
- •Reciprocal pronouns Взаємні займенники
- •Conjunctive pronouns Сполучні займенники
- •Defining pronouns Означальні займенники
- •The Numeral (Числівник)
- •Numbers in measurement Числівники у мірах
- •The Types of Questions
- •Question Words:
- •The Present Indefinite Tense Active Voice (Теперішній неозначений час) Активний стан
- •The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
- •The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
- •The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
- •The Passive Voice (Пасивний стан)
- •The Present Indefinite Tense PassiveVoice (Теперішній неозначений час) Пасивний стан
- •The Past Indefinite Tense PassiveVoice (Минулий неозначений час) Пасивний стан
- •The FutureIndefinite Tense PassiveVoice (Майбутній неозначений час) Пасивний стан
- •Active Voice or Passive Voice
- •The Present Continuous Tense Active Voice (Теперішній тривалий час) Активний стан
- •The Structure to be going to do smth.
- •The Past Continuous Tense Active Voice (Минулий тривалий час) Активний стан
- •The Future Continuous Tense (Майбутній тривалий час)
- •Дієслова, що не вживаються у формі Continuous
- •The Present Continuous Tense Passive Voice (Теперішній тривалий час) Пасивний стан
- •The Past Continuous Tense Passive Voice (Минулий тривалий час) Пасивний стан
- •The Present Perfect Tense Active Voice (Теперішній завершений час) Активний стан
- •The Past Perfect Tense Active Voice
- •The Future Perfect Tense Active Voice
- •The Present Perfect Tense Passive Voice (Теперішній завершений час) Пасивний стан
- •The Past Perfect Tense Passive Voice
- •The Future Perfect Tense Passive Voice
- •The Present Perfect Continuous Tense (Теперішній перфектно-тривалий час)
- •The Past Perfect Continuous Tense (Минулий перфектно-тривалий час)
- •The Future Perfect Continuous Tense (Майбутній перфектно-тривалий час)
- •Sequence of Tenses (Узгодження часів)
- •I think that he will have problems.
- •Спостерігається такі випадки вживання цього правила:
- •Direct and Indirect Speech (Пряма та непряма мова)
- •In her last letter she wrote that she had successfully passed all her exams.
- •Supplementary reading
- •Types of Positions in Marketing
- •Motivation Marketing
- •The Centrality of Marketing
- •Marketing as an Organizational Philosophy
- •Marketing Exchanges
- •What is Marketing Research?
- •The decide Model
- •Targeting Market Segments
- •Positioning
- •Marketing Budget
- •Legal Aspects of Marketing
- •Marketing as a Societal Process
- •Marketing Strategies
- •Marketing Activities
- •Product Components
- •Quality
- •Building Brands
- •Brand Values Common Brand Values
- •Choosing a Brand Name
- •New Product Development 1
- •New Product Development 2
- •Brainstorming
- •The Importance of Price and Pricing Decisions
- •Competitive Pricing
- •Profitability
- •The Importance of Marketing Channels
- •Contribution of Intermediaries
- •Telemarketing
- •Personal Selling
- •Merchandising
- •Indefinite Tenses: Passive Voice.
The Article.
The Noun: Plural Form, Possessive Case.
Exercise 12. Finish the sentences using a, an or the and the correct phrase from the box:
eg: Steven Spielberg is an American director.
1. Chernivtsi is … ... . 2. Mr Brown is … … . 3. Chernivtsi Trade and Economics Institute is … … . 4. Oxford is … … . 5. Mc Leader Corporation is … … . 6. Nadra is … ... . 7. Detailed research of global market was presented by … … . 8. … … informed us about … success of our transaction.
Exercise 13. Sam Brown wants to take out an insurance policy. An agent from the insurance company, Mr. Cox, is asking him questions. Put a, an or the in the gaps in this conversation.
Mr Cox: Hello, my name is Mike Cox. I am from ... insurance company. I have … form with some questions. Your name is Sam Brown. Do you have ... middle name?
Sam Brown: Yes, my full name is Sam Stanly Brown.
Mr Cox: All right. Now, where do you live, Sam Brown ?
Sam Brown: I live in … house in Peckham.
Mr Cox: Peckham, I see. And what is your job?
Sam Brown: I’m … Scientist. I work for … government.
Mr Cox: Do you work in… laboratory or in ... office?
Sam Brown: I work in … small office in … centre of London.
Mr Cox: And how do you get to … office from Peckham?
Sam Brown: I usually take ... underground.
Mr Cox: What is your salary, Mr Brent?
Sam Brown: Well, I earn 35 000 ... year.
Mr Cox: Now, your family. You’re married, aren’t you?
Sam Brown: Yes, and we have two children, ... girl and … boy. … girl is sixteen
and … boy is fourteen.
Mr Cox: Fine. And you want to take out … insurance policy for 100 000. Is that
right?
Sam Brown: Yes, that’s right.
Mr Cox: Well, that’s all. Can you sign … form here at … bottom? Thank you.
Exercise 14. Give the plural of the following nouns:
mother-in-law, spacecraft, dish, thesis, potato, calf, owl, company, carpet, index, tornado, watermelon, ferry, fish, hero, foot, crash, fax, dress, copy, turkey, child, fox, line, photo, party, deer, faculty, chief, series, wife, half, department, kilo, woman, mouth, sheep, penny, day.
Exercise 15. Combine the words using 's or an of phrase:
The general director - new project. → The general director’s new project.
Computer- head manager. → Head manager’s computer.
1. David - economic text. 2. The magazine - cover. 3. Professor - house. 4. Water - glass. 5. Economic theory - famous scientist. 6. A class - 90 minutes. 7. Lecture - Professor Smith. 8. My father – new office. 9. Computer - keyboard. 10. A chair - secretary. 11. John Abrams - essay. 12. The hobby – these gentlemen. 13. Company - headquarters. 14. Knowledge - students. 15. Our chief – technology.
Exercise 16. Read each sentence and write a new sentence beginning with the underlined words:
1. The exam last week caused a lot of problems. 2. The only economic library in the town has closed down. 3. The political situation in Britain is changeable. 4. Tourism is the main industry in the region. 5. The headquarters of the organization is located in New York. 6. The meeting tonight is dedicated to the results of the marketing research. 7. The transportation agreement between the companies is very important.
Exercise 17. Choose the right form of the noun from the brackets:
1. Two … were writing an e-mail. (child/children) 2. A … looked round the corner of the building. (woman/women) 3. The … was large, and had a faded Morris wallpaper. (lecture hall/lecturers hall) 4. A tall … of about fifty-seven came into sight. (man/men) 5. But … who read my books know everything about international law. (people/peoples) 6. Why do … represent in pictures only small part of the lecture? (professor/professors) 7. The … was supposed to assemble at seven-thirty in the Common Room. (company/companies) 8. The names of the ... have been changed. (faculty/faculties)
Exercise 18. Translate into English:
1. Ваші знання недостатні, щоб працювати менеджером. 2. Яку новину ви нам принесли? 3. Я довго думав перш ніж обрати цю спеціалізацію. 4. Треба добре розуміти які товари та послуги є перспективними на ринку. 5. Мій товариш хоче стати хорошим спеціалістом з маркетингу. 6. Виробник і споживач – це найважливіші ланки маркетингу. 7. Це не завжди вірно, що висока ціна означає високу якість. 8. Різні види бізнесу мають свої переваги і недоліки. 9. Відомий професор нашого інституту прочитав цікаву лекцію з міжнародної економіки. 10. Книги цього автора є дуже популярними серед студентів нашого факультету.