- •Міністерство освіти і науки України
- •Передмова
- •My Future Profession
- •My Future Profession
- •The Article.
- •The Noun: Plural Form, Possessive Case.
- •Unit 2 From the History of Marketing
- •It’s a battle of perceptions”
- •From the History of Marketing
- •The Adjectives. The Adverb.
- •Types of Questions.
- •It is an art of creating genuine customer value.”
- •Marketing
- •Marketing
- •The Present Indefinite Tense.
- •Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
- •Module control 1 Units 1 -3
- •The Past Indefinite Tense.
- •Numerals.
- •Market Segmentation
- •Market Segmentation
- •The Future Indefinite Tense.
- •The use of tenses in the subordinate clauses of time and condition.
- •Marketing Principles
- •Marketing Principles
- •Indefinite Tenses: Passive Voice.
- •Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
- •Module control 2 Units 4 -6
- •1. Excess demand occurs …
- •Functions of Marketing
- •The Present Continuous Tense.
- •The Structure to be going to do smth.
- •Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
- •Marketing Mix: the Four p’s
- •Marketing Mix: the Four p’s
- •The Past Continuous Tense. The Future Continuous Tense.
- •Continuous Tenses: Passive Voice.
- •Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
- •Module control 3 Units 7 -8
- •Products and Brands
- •Products and Brands
- •The Present Perfect Tense
- •Unit 10
- •Branding
- •Branding
- •The Past Perfect Tense.
- •Module control 4 Units 9 -10
- •1. Iconic brand is …
- •Marketing Different Classes of Goods
- •The Future Perfect Tense
- •2. We shall be doing it b) during the lunch.
- •Unit 12
- •Product and Pricing
- •Product and Pricing
- •Perfect Tenses – Passive Voice.
- •Module control 5 Units 11 -12
- •1. Convenience goods are…
- •Channels of Distribution
- •Perfect Continuous Tenses.
- •Unit 14 Forms of Trade
- •In economics, hope and faith coexist with
- •Forms of Trade
- •Sequence of Tenses.
- •Direct and Indirect Speech
- •12. Open the brackets and choose the correct form of the verb. Mind Sequence of Tenses:
- •13. Make one sentence from two sentences paying attention to Sequence of Tenses:
- •14. Translate the following sentences into Ukrainian:
- •15. Change the following sentences from direct into indirect speech:
- •16. Rewrite each sentence in reported speech:
- •17. Make up sentences using the Sequence of Tenses:
- •18. Translate into English:
- •Module control 6 Units 13 -14
- •1. Trade (commerce) is …
- •18. Hypermarket is …
- •20. Multiple shop is ...
- •21. Supermarket is …
- •23. Voluntary group is …
- •Glossary a
- •Grammar references
- •The Article (Артикль)
- •The Plural of Nouns (Множина іменників)
- •The Possessive Case (Присвійний відмінок)
- •Утворення
- •Вживання
- •Degrees of Comparison of Adjectives (Ступені порівняння прикметників)
- •Вживання
- •The Pronoun (Займенник)
- •Personal pronouns Особові займенники
- •Possessive pronouns Присвійні займенники
- •Reflexive pronouns Зворотні займенники
- •Indefinite pronouns Неозначені займенники
- •Demonstrative pronouns Вказівні займенники
- •Quantitative pronouns Кількісні займенники
- •Interrogative pronouns Питальні займенники
- •Negative pronouns Заперечні займенники
- •Reciprocal pronouns Взаємні займенники
- •Conjunctive pronouns Сполучні займенники
- •Defining pronouns Означальні займенники
- •The Numeral (Числівник)
- •Numbers in measurement Числівники у мірах
- •The Types of Questions
- •Question Words:
- •The Present Indefinite Tense Active Voice (Теперішній неозначений час) Активний стан
- •The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
- •The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
- •The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
- •The Passive Voice (Пасивний стан)
- •The Present Indefinite Tense PassiveVoice (Теперішній неозначений час) Пасивний стан
- •The Past Indefinite Tense PassiveVoice (Минулий неозначений час) Пасивний стан
- •The FutureIndefinite Tense PassiveVoice (Майбутній неозначений час) Пасивний стан
- •Active Voice or Passive Voice
- •The Present Continuous Tense Active Voice (Теперішній тривалий час) Активний стан
- •The Structure to be going to do smth.
- •The Past Continuous Tense Active Voice (Минулий тривалий час) Активний стан
- •The Future Continuous Tense (Майбутній тривалий час)
- •Дієслова, що не вживаються у формі Continuous
- •The Present Continuous Tense Passive Voice (Теперішній тривалий час) Пасивний стан
- •The Past Continuous Tense Passive Voice (Минулий тривалий час) Пасивний стан
- •The Present Perfect Tense Active Voice (Теперішній завершений час) Активний стан
- •The Past Perfect Tense Active Voice
- •The Future Perfect Tense Active Voice
- •The Present Perfect Tense Passive Voice (Теперішній завершений час) Пасивний стан
- •The Past Perfect Tense Passive Voice
- •The Future Perfect Tense Passive Voice
- •The Present Perfect Continuous Tense (Теперішній перфектно-тривалий час)
- •The Past Perfect Continuous Tense (Минулий перфектно-тривалий час)
- •The Future Perfect Continuous Tense (Майбутній перфектно-тривалий час)
- •Sequence of Tenses (Узгодження часів)
- •I think that he will have problems.
- •Спостерігається такі випадки вживання цього правила:
- •Direct and Indirect Speech (Пряма та непряма мова)
- •In her last letter she wrote that she had successfully passed all her exams.
- •Supplementary reading
- •Types of Positions in Marketing
- •Motivation Marketing
- •The Centrality of Marketing
- •Marketing as an Organizational Philosophy
- •Marketing Exchanges
- •What is Marketing Research?
- •The decide Model
- •Targeting Market Segments
- •Positioning
- •Marketing Budget
- •Legal Aspects of Marketing
- •Marketing as a Societal Process
- •Marketing Strategies
- •Marketing Activities
- •Product Components
- •Quality
- •Building Brands
- •Brand Values Common Brand Values
- •Choosing a Brand Name
- •New Product Development 1
- •New Product Development 2
- •Brainstorming
- •The Importance of Price and Pricing Decisions
- •Competitive Pricing
- •Profitability
- •The Importance of Marketing Channels
- •Contribution of Intermediaries
- •Telemarketing
- •Personal Selling
- •Merchandising
- •Indefinite Tenses: Passive Voice.
The Past Continuous Tense. The Future Continuous Tense.
Continuous Tenses: Passive Voice.
Exercise 12. Open brackets using the verbs in the Past Continuous Tense:
1. They … (to held) the meeting when executive manager came in this morning. 2. I … (to try) to explain my problem to the director, but she did not hear me. 3. He … (to talk) on the phone when I arrived. 4. A lot of people … (to wait) for the price discrimination last month. 5. I … (to work) in London when I met them. 6. I nearly had an accident this morning. A car … (to come) towards me, but I moved quickly out of the way. 7. We ... (to try) to decide whether we need to cut our budget. 8. What you … (to do) when we got your voice mail? 9. Which hotel … ( you / to stay) in when you went to the negotiations abroad? 10. She … (to pay) bills when I called her and asked to lend money.
Exercise 13. Compete the sentences by putting the verbs in brackets into either the Past Simple or Past Continuous. Sometimes the same tense is used twice; sometimes different tenses are used:
1. While I … (negotiate) the contract, my boss … (phone) me to say that he wanted completely different conditions. 2. The last time something like this … (happen), she … (call) a press conference immediately. 3. Sales manager ... (explain) her proposal when general manager … (interrupt) her. 4. We never got the chance to interview him. While we … (investigate) the matter, he … (refuse). 5. When we … (promote) our new selling strategy, he … (give) us useful advice. 6. I … (find) the missing file while I … (look) for some other documents. 7. When the head of the department … (arrive), we ... (tell) him about customers’ buying decisions.
Exercise 14. Using the words in parentheses, complete sentences below with the appropriate tenses (Future Indefinite and Future Continuous):
1. He (wait) ... for us when our train arrives. I am sure he (stand) … on the platform when we pull into the station. 2. We (pick) ... clerk up at work and go out to lunch. 3. When we come to the office, the secretary (tape) … the letter, some employees (make) ... coffee and (talk) ... over the phone, but PR manager (complain) … about his day at work. 4. I promise I (call) ... them when I get home from work. 5. If you want to contact me next week, I (stay) ... at the Hoffman Hotel. 6. I (call) ... you if there are any problems. Don't worry, they (be) ... fine. 7. I (send) ... you a fax with all our prices.
Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
1. Right now, I am writing a letter. Tomorrow at this time, I (wait) ... for the reply. 2. Tomorrow after work, I (go) ... to the exhibition. 3. I am going on a dream vacation to Tahiti. While you (do) ... paperwork and (talk) ... to customers on the phone, I (lie) … on a sunny, tropical beach. 4. Business partners (wait) ... when the owner of the company (arrive) ... to his office. As soon as the president opens the door, all (stand) … up and (say) ..., "Good morning!" 5. While you (study) ... at home, the rest of the students (be) ... at the classes. 6. When I (work) ... at the conference hall, colleagues (do) ... nothing, John (prepare) ... his report, Sue and Frank (discuss) … something controversial, and Mary (complain) … about something unimportant. They are always doing the same things. They are so predictable. 7. My colleagues (stay) … at the hotel, while I (check up) … all shipping documents in the office.
Exercise 16. Rewrite the sentences using Passive Voice:
1. Business firms are spending money for the things they wanted. 2. Enterprises were providing effective means of production to fight inflation. 3. This company will be building new houses for the citizens. 4. When he worked there, the president was managing the company extremely well. 5. My colleague is planning the redecoration of the office. 6. They were stabilizing the economy during the last two years. 7. Government was applying financial policy successfully at that time. 8. The committee will be announcing the winners of the competition at the moment.
Exercise 17. Change the following sentences into Active Voice:
1. The equipment was being repaired by our technical staff in the morning. 2. The advertising in the newspaper is being published at the moment. 3. I am sure, they are being asked by the police about the accident. 4. New programmes were being financed by the federal government during last several years. 5. The contract was being signed when I came in. 6. The amount of foreign competitors is being limited by us during a year. 7. The matter is being discussed at the conference now. 8. The delegates were being elected to the conference by our staff when the director arrived.
Exercise 18. Translate into English:
1. Коли ми проводили дослідження ринку, то вивчили взаємозв’язок між ціною, попитом і пропозицією. 2. Вони обговорювали конкуренцію на ринку, оскільки купували товари за нижчими цінами. 3. Дуже важливе питання обговорюється на зборах у офісі зараз. 4. Наш фінансовий директор не буде робити доповідь в цей час завтра. 5. Ми зустрілися з багатьма труднощами, коли втілювали в життя нашу торговельну стратегію. 6. Багато нових приладів буде вироблятись нашою компанією з вересня по листопад наступного року. 7. Які нові товари буде виготовляти ваша компанія наступного року? 8. Я все передбачив, коли ми вивчали бажання та потреби споживачів. 9. Секретар буде відправляти вам факси з моїми інструкціями та побажаннями щоп’ятниці. 10. Багато людей чекали на відкриття сезонної торгової ярмарки.