- •Міністерство освіти і науки України
- •Передмова
- •My Future Profession
- •My Future Profession
- •The Article.
- •The Noun: Plural Form, Possessive Case.
- •Unit 2 From the History of Marketing
- •It’s a battle of perceptions”
- •From the History of Marketing
- •The Adjectives. The Adverb.
- •Types of Questions.
- •It is an art of creating genuine customer value.”
- •Marketing
- •Marketing
- •The Present Indefinite Tense.
- •Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
- •Module control 1 Units 1 -3
- •The Past Indefinite Tense.
- •Numerals.
- •Market Segmentation
- •Market Segmentation
- •The Future Indefinite Tense.
- •The use of tenses in the subordinate clauses of time and condition.
- •Marketing Principles
- •Marketing Principles
- •Indefinite Tenses: Passive Voice.
- •Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
- •Module control 2 Units 4 -6
- •1. Excess demand occurs …
- •Functions of Marketing
- •The Present Continuous Tense.
- •The Structure to be going to do smth.
- •Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
- •Marketing Mix: the Four p’s
- •Marketing Mix: the Four p’s
- •The Past Continuous Tense. The Future Continuous Tense.
- •Continuous Tenses: Passive Voice.
- •Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
- •Module control 3 Units 7 -8
- •Products and Brands
- •Products and Brands
- •The Present Perfect Tense
- •Unit 10
- •Branding
- •Branding
- •The Past Perfect Tense.
- •Module control 4 Units 9 -10
- •1. Iconic brand is …
- •Marketing Different Classes of Goods
- •The Future Perfect Tense
- •2. We shall be doing it b) during the lunch.
- •Unit 12
- •Product and Pricing
- •Product and Pricing
- •Perfect Tenses – Passive Voice.
- •Module control 5 Units 11 -12
- •1. Convenience goods are…
- •Channels of Distribution
- •Perfect Continuous Tenses.
- •Unit 14 Forms of Trade
- •In economics, hope and faith coexist with
- •Forms of Trade
- •Sequence of Tenses.
- •Direct and Indirect Speech
- •12. Open the brackets and choose the correct form of the verb. Mind Sequence of Tenses:
- •13. Make one sentence from two sentences paying attention to Sequence of Tenses:
- •14. Translate the following sentences into Ukrainian:
- •15. Change the following sentences from direct into indirect speech:
- •16. Rewrite each sentence in reported speech:
- •17. Make up sentences using the Sequence of Tenses:
- •18. Translate into English:
- •Module control 6 Units 13 -14
- •1. Trade (commerce) is …
- •18. Hypermarket is …
- •20. Multiple shop is ...
- •21. Supermarket is …
- •23. Voluntary group is …
- •Glossary a
- •Grammar references
- •The Article (Артикль)
- •The Plural of Nouns (Множина іменників)
- •The Possessive Case (Присвійний відмінок)
- •Утворення
- •Вживання
- •Degrees of Comparison of Adjectives (Ступені порівняння прикметників)
- •Вживання
- •The Pronoun (Займенник)
- •Personal pronouns Особові займенники
- •Possessive pronouns Присвійні займенники
- •Reflexive pronouns Зворотні займенники
- •Indefinite pronouns Неозначені займенники
- •Demonstrative pronouns Вказівні займенники
- •Quantitative pronouns Кількісні займенники
- •Interrogative pronouns Питальні займенники
- •Negative pronouns Заперечні займенники
- •Reciprocal pronouns Взаємні займенники
- •Conjunctive pronouns Сполучні займенники
- •Defining pronouns Означальні займенники
- •The Numeral (Числівник)
- •Numbers in measurement Числівники у мірах
- •The Types of Questions
- •Question Words:
- •The Present Indefinite Tense Active Voice (Теперішній неозначений час) Активний стан
- •The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
- •The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
- •The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
- •The Passive Voice (Пасивний стан)
- •The Present Indefinite Tense PassiveVoice (Теперішній неозначений час) Пасивний стан
- •The Past Indefinite Tense PassiveVoice (Минулий неозначений час) Пасивний стан
- •The FutureIndefinite Tense PassiveVoice (Майбутній неозначений час) Пасивний стан
- •Active Voice or Passive Voice
- •The Present Continuous Tense Active Voice (Теперішній тривалий час) Активний стан
- •The Structure to be going to do smth.
- •The Past Continuous Tense Active Voice (Минулий тривалий час) Активний стан
- •The Future Continuous Tense (Майбутній тривалий час)
- •Дієслова, що не вживаються у формі Continuous
- •The Present Continuous Tense Passive Voice (Теперішній тривалий час) Пасивний стан
- •The Past Continuous Tense Passive Voice (Минулий тривалий час) Пасивний стан
- •The Present Perfect Tense Active Voice (Теперішній завершений час) Активний стан
- •The Past Perfect Tense Active Voice
- •The Future Perfect Tense Active Voice
- •The Present Perfect Tense Passive Voice (Теперішній завершений час) Пасивний стан
- •The Past Perfect Tense Passive Voice
- •The Future Perfect Tense Passive Voice
- •The Present Perfect Continuous Tense (Теперішній перфектно-тривалий час)
- •The Past Perfect Continuous Tense (Минулий перфектно-тривалий час)
- •The Future Perfect Continuous Tense (Майбутній перфектно-тривалий час)
- •Sequence of Tenses (Узгодження часів)
- •I think that he will have problems.
- •Спостерігається такі випадки вживання цього правила:
- •Direct and Indirect Speech (Пряма та непряма мова)
- •In her last letter she wrote that she had successfully passed all her exams.
- •Supplementary reading
- •Types of Positions in Marketing
- •Motivation Marketing
- •The Centrality of Marketing
- •Marketing as an Organizational Philosophy
- •Marketing Exchanges
- •What is Marketing Research?
- •The decide Model
- •Targeting Market Segments
- •Positioning
- •Marketing Budget
- •Legal Aspects of Marketing
- •Marketing as a Societal Process
- •Marketing Strategies
- •Marketing Activities
- •Product Components
- •Quality
- •Building Brands
- •Brand Values Common Brand Values
- •Choosing a Brand Name
- •New Product Development 1
- •New Product Development 2
- •Brainstorming
- •The Importance of Price and Pricing Decisions
- •Competitive Pricing
- •Profitability
- •The Importance of Marketing Channels
- •Contribution of Intermediaries
- •Telemarketing
- •Personal Selling
- •Merchandising
- •Indefinite Tenses: Passive Voice.
The Present Continuous Tense.
The Structure to be going to do smth.
Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
Exercise 12. Put each verb in this email into the Present Indefinite or Present Continuous:
1. Hello Viktor – How are you? Busy as always, I … (imagine)! 2. Thanks for your last email – I … (agree) completely with your comments about the situation in the market. 3. Currently we … (make) a reasonable profit, but it may not last. 4. Actually, I … (write) to you about something different. 5. We … (do) some market research at the moment – I … (remember) that I mentioned it to you when we met last week. 6. We … (want) to find out what our customers think about our company name. 7. We’re probably going to change it. I’ve attached a document with some ideas – it won’t take long to read. We … (try) to find a name that is more modern and more European. Can you let me know what you think? 8. I … (need) your comments by the end of the month, if possible. I … (appreciate) your help on this.
Exercise 13. Complete the sentences by putting each of the verbs in brackets into the correct form of the Present Indefinite or Present Continuous:
1. She … (work) at home trying to finish an urgent report. I … (think) she’ll be back at her office tomorrow. 2. He … (prepare) for the negotiations now. He … (prefer) face-to-face communication. 3. We usually … (take into account) the consumers’ wants and needs. Now we … (discuss) the results of our work at the meeting. 4. We … (make) our advertising better and we … (try) to use other promotional tools at the moment. 5. The profit from our campaign … (be) very high. But now we … (work) to reach better results. 6. I … (work) for Microsoft corporation. We … (organize) research of global market. 7. Kim asked me to call in and give her some information on our service. I … (have) a list of suggestions with me. It … (give) you information on where you could take your visitors.
Exercise 14. Write the following sentences with short forms of be going to and the words in brackets:
1. (I / hear / about the merger this evening). 2. (She / display / new goods tomorrow). 3. (They / work / hard this year). 4. (They / not / catch / that train!). 5. (Paul / not / drive / to Scotland in business.) 6. (We / not / finish / storage agreement today.) 7. (She / not / buy / our services.) 8. (you / have / a holiday this year?) 9. (Mary / leave / her job?) 10. (you / take / the vacancy in June?)
Exercise 15. Choose the correct tense-form for each sentence:
1. I (work / am working) as sales manager until the position of general manager is not vacant. 2. (Are you preferring / Do you prefer) publicity or advertising in your company? 3. How much (it is costing / does it cost) to place the advertisement materials on the front page of the newspaper? 4. We (schedule / are scheduling) our advertising campaign to stimulate consumer purchasing. 5. To make the work of our firm better we (improve / are improving) corporate communication now. 6. Please, be quiet, I (am preparing / prepare) annual report at the moment. 7. He (gather / is gathering) the information about our competitors during three months. 8. Would you like to look through the transportation license? – No, thank you, I (am not working / do not work) with transport sector.
Exercise 16. Insert one of the interrogative pronouns: “how”, “what”, “who”, “whose”, “why”, “whom” or “which”. Translate the sentences into Ukrainian:
1. ... is the consumer right of the first importance? 2. ... is responsible for the consumer protection? 3. ... presented the Consumer Bill of Rights in America? 4. ... lead her business to the failure? 5. ... of the points did you choose to discuss at the debates? 6. ... completed the assignment? 7. ... is the highest ranking official in the United States? 8. To ... did Mark lend his money? 9. … did you send inventory of our products? 10. ... is the main attraction in London, Buckingham Palace, the Tower, or Westminster Abbey? 11. … expend great efforts to attract and please consumers? 12. … information do you need to make a choice? 13. … does it mean to be protected from harmful goods and services? 14. …do we guarantee the level of quality of our goods?
Exercise 17. Insert one of the negative pronouns: nobody, nothing, and nowhere:
1. Suddenly the manager appeared out of … . 2. There is … for us to think about. 3. It is very dark in the office. I see … . 4. Our new colleague communicates with … . 5. The secretary gives … her documents. 6. I know … about the last shareholders meeting. 7. … helped him in his research. 8. What are you doing there? - … special. 9. My chief finds … the copy of the contract. 10. … in the department did this task in time.
Exercise 18. Translate into English:
1. Я збираюсь працювати на посаді менеджера у великій компанії. 2. Ціни на ринку піднімаються декілька разів протягом року. 3. Він не працює зараз в цій компанії, його посада залишається вакантною. 4. Ми збираємося прийняти багато нових рішень, щоб змінити нашу ринкову стратегію. 5. Я працюю над новим рекламним проектом вже другий рік. 6. Ви очікуєте на візит делегації з Шотландії наступного місяця? 7. Я не знаю нічого про зниження ціни на нову продукцію. Поговоріть з менеджером з продажу, вона постійно має справу з гнучкістю цін для оптових торговців. 8. Ви завжди ризикуєте коли виробляєте нові товари та послуги. 9. Багато випускників нашого інституту збираються працювати у сфері торгівлі. 10. В даний момент наші партнери отримують інформацію про деякі зміни в контракті.
UNIT 8
“The purpose of business is to create a customer”
(Peter Drucker. November, 19 1909 – November, 11 2005
American professor and Management Consultant)