
- •Міністерство освіти і науки України
- •Передмова
- •My Future Profession
- •My Future Profession
- •The Article.
- •The Noun: Plural Form, Possessive Case.
- •Unit 2 From the History of Marketing
- •It’s a battle of perceptions”
- •From the History of Marketing
- •The Adjectives. The Adverb.
- •Types of Questions.
- •It is an art of creating genuine customer value.”
- •Marketing
- •Marketing
- •The Present Indefinite Tense.
- •Classes of Pronouns (Personal Pronouns, Reflexive Pronouns, Possessive Pronouns).
- •Module control 1 Units 1 -3
- •The Past Indefinite Tense.
- •Numerals.
- •Market Segmentation
- •Market Segmentation
- •The Future Indefinite Tense.
- •The use of tenses in the subordinate clauses of time and condition.
- •Marketing Principles
- •Marketing Principles
- •Indefinite Tenses: Passive Voice.
- •Classes of Pronouns (Indefinite Pronouns, Demonstrative Pronouns, Quantitative Pronouns).
- •Module control 2 Units 4 -6
- •1. Excess demand occurs …
- •Functions of Marketing
- •The Present Continuous Tense.
- •The Structure to be going to do smth.
- •Classes of Pronouns (Interrogative Pronouns, Negative Pronouns).
- •Marketing Mix: the Four p’s
- •Marketing Mix: the Four p’s
- •The Past Continuous Tense. The Future Continuous Tense.
- •Continuous Tenses: Passive Voice.
- •Exercise 15. Put the verbs in appropriate tenses: Present Indefinite, Future Indefinite, Present Continuous or Future Continuous:
- •Module control 3 Units 7 -8
- •Products and Brands
- •Products and Brands
- •The Present Perfect Tense
- •Unit 10
- •Branding
- •Branding
- •The Past Perfect Tense.
- •Module control 4 Units 9 -10
- •1. Iconic brand is …
- •Marketing Different Classes of Goods
- •The Future Perfect Tense
- •2. We shall be doing it b) during the lunch.
- •Unit 12
- •Product and Pricing
- •Product and Pricing
- •Perfect Tenses – Passive Voice.
- •Module control 5 Units 11 -12
- •1. Convenience goods are…
- •Channels of Distribution
- •Perfect Continuous Tenses.
- •Unit 14 Forms of Trade
- •In economics, hope and faith coexist with
- •Forms of Trade
- •Sequence of Tenses.
- •Direct and Indirect Speech
- •12. Open the brackets and choose the correct form of the verb. Mind Sequence of Tenses:
- •13. Make one sentence from two sentences paying attention to Sequence of Tenses:
- •14. Translate the following sentences into Ukrainian:
- •15. Change the following sentences from direct into indirect speech:
- •16. Rewrite each sentence in reported speech:
- •17. Make up sentences using the Sequence of Tenses:
- •18. Translate into English:
- •Module control 6 Units 13 -14
- •1. Trade (commerce) is …
- •18. Hypermarket is …
- •20. Multiple shop is ...
- •21. Supermarket is …
- •23. Voluntary group is …
- •Glossary a
- •Grammar references
- •The Article (Артикль)
- •The Plural of Nouns (Множина іменників)
- •The Possessive Case (Присвійний відмінок)
- •Утворення
- •Вживання
- •Degrees of Comparison of Adjectives (Ступені порівняння прикметників)
- •Вживання
- •The Pronoun (Займенник)
- •Personal pronouns Особові займенники
- •Possessive pronouns Присвійні займенники
- •Reflexive pronouns Зворотні займенники
- •Indefinite pronouns Неозначені займенники
- •Demonstrative pronouns Вказівні займенники
- •Quantitative pronouns Кількісні займенники
- •Interrogative pronouns Питальні займенники
- •Negative pronouns Заперечні займенники
- •Reciprocal pronouns Взаємні займенники
- •Conjunctive pronouns Сполучні займенники
- •Defining pronouns Означальні займенники
- •The Numeral (Числівник)
- •Numbers in measurement Числівники у мірах
- •The Types of Questions
- •Question Words:
- •The Present Indefinite Tense Active Voice (Теперішній неозначений час) Активний стан
- •The Past Indefinite Tense Active Voice (Минулий неозначений час) Активний стан
- •The Future Indefinite Tense Active Voice (Майбутній неозначений час) Активний стан
- •The Use of the Tenses in the Subordinate Clauses of Time and Condition (Вживання підрядних речень часу та умови)
- •The Passive Voice (Пасивний стан)
- •The Present Indefinite Tense PassiveVoice (Теперішній неозначений час) Пасивний стан
- •The Past Indefinite Tense PassiveVoice (Минулий неозначений час) Пасивний стан
- •The FutureIndefinite Tense PassiveVoice (Майбутній неозначений час) Пасивний стан
- •Active Voice or Passive Voice
- •The Present Continuous Tense Active Voice (Теперішній тривалий час) Активний стан
- •The Structure to be going to do smth.
- •The Past Continuous Tense Active Voice (Минулий тривалий час) Активний стан
- •The Future Continuous Tense (Майбутній тривалий час)
- •Дієслова, що не вживаються у формі Continuous
- •The Present Continuous Tense Passive Voice (Теперішній тривалий час) Пасивний стан
- •The Past Continuous Tense Passive Voice (Минулий тривалий час) Пасивний стан
- •The Present Perfect Tense Active Voice (Теперішній завершений час) Активний стан
- •The Past Perfect Tense Active Voice
- •The Future Perfect Tense Active Voice
- •The Present Perfect Tense Passive Voice (Теперішній завершений час) Пасивний стан
- •The Past Perfect Tense Passive Voice
- •The Future Perfect Tense Passive Voice
- •The Present Perfect Continuous Tense (Теперішній перфектно-тривалий час)
- •The Past Perfect Continuous Tense (Минулий перфектно-тривалий час)
- •The Future Perfect Continuous Tense (Майбутній перфектно-тривалий час)
- •Sequence of Tenses (Узгодження часів)
- •I think that he will have problems.
- •Спостерігається такі випадки вживання цього правила:
- •Direct and Indirect Speech (Пряма та непряма мова)
- •In her last letter she wrote that she had successfully passed all her exams.
- •Supplementary reading
- •Types of Positions in Marketing
- •Motivation Marketing
- •The Centrality of Marketing
- •Marketing as an Organizational Philosophy
- •Marketing Exchanges
- •What is Marketing Research?
- •The decide Model
- •Targeting Market Segments
- •Positioning
- •Marketing Budget
- •Legal Aspects of Marketing
- •Marketing as a Societal Process
- •Marketing Strategies
- •Marketing Activities
- •Product Components
- •Quality
- •Building Brands
- •Brand Values Common Brand Values
- •Choosing a Brand Name
- •New Product Development 1
- •New Product Development 2
- •Brainstorming
- •The Importance of Price and Pricing Decisions
- •Competitive Pricing
- •Profitability
- •The Importance of Marketing Channels
- •Contribution of Intermediaries
- •Telemarketing
- •Personal Selling
- •Merchandising
- •Indefinite Tenses: Passive Voice.
Perfect Tenses – Passive Voice.
Exercise 12. Change the sentences using Active Voice:
1. I am sure I shall have been asked by my colleagues about this event by the evening. 2. My departure has been planned by me before. 3. The annotation has been already published by the author. 4. This important work had been finished by us by the morning. 5. She will have been exhausted by such hard work by next month. 6. We have been promised some new computers by our suppliers. 7. All documents had been signed by the time we came in. 8. The chemical equipment has just been delivered by foreign partners. 9. We were told that our order had not been fulfilled by the clerk. 10. New supermarket will have been visited by a lot of foreign tourists by the end of the year.
Exercise 13. Compose the following sentences in Passive Voice. Mind word order:
1. explained New terms of delivery at the meeting material has been by our suppliers. 2. by the time had been concluded the director arrived Several contracts. 3. will have been ten computers delivered to orphanage by our company. 4. on the machinery had been set by our partners High prices . 5. for the use will have been bought in a company’ operations Many industrial goods . 6. has just been finished Marketing research by the research and development department. 7. by the next year will have been increased Sale of new products.
Exercise 14. Turn the following sentences into Passive Voice:
1. We shall invite him to take part in the talks. 2. Had the students written a test before the bell rang? 3. Customers have made us an interesting offer lately. 4. The representatives of the French company haven’t taken up this point at the meeting, have they? 5. Everyone at the ceremony looked with great interest at the President’s wife. 6. Who has already signed the offer to our foreign partners? 7. The small enterprise is producing the office furniture for European countries. 8. The Sales manager will have met our guests by the time we look through all documents.
Exercise 15. Insert the missing part of the analytical form of the verb (Passive or Active Voice):
1. An interesting article … published in the next issue of the magazine. It … published by the 1st of May. It … not … published yet. I … written now. When … his preceding article published? It … not yet published by June. It … discussed when I came to the sitting of the chair. They … discussed it by the time I … arrived at.
2. Our office … not … papered since the new furniture … bought. We think it must … papered this spring. Our neighbor’s office … papered now. The paper-hanger says the work … finished soon. It … finished by the next month. We shall ask our partners not to come to our place when our office … papered.
3. Who … this article … translated by? It … translated by my colleague last month. She … translated it before the work was finished. … any other articles translated so quickly? I don’t think so, our colleague is too busy now.
Exercise 16. Give two passive constructions of the following sentences:
Model: The lecturer gave students a lecture in economics.
A lecture in economics was given to the students.
Students were given a lecture in economics.
1. The manager promised to bring us an interesting literature about marketing. 2. The teacher told students the story about the capital of Great Britain – London. 3. They showed us an interesting newsreel. 4. Our partners have sold new equipment to many eastern countries. 5. We had planned our departure beforehand. 6. They are publishing their articles at the moment in the office. 7. We shall invite them to take part in the conference. 8. They spoke about the vacant positions at the company meeting. 9. The students listened to the professor with great interest. 10. His assistant will have met the foreign delegation at the airport by the evening.
Exercise 17. Use the correct tense-form and voice of the verbs in brackets:
1. Much attention (to pay) to foreign languages in the higher educational establishments. 2. The official documents (to look through) this morning by the supervisor. 3. The business news (to announce) by the radio before we came home. 4. This problem (to solve) by this time tomorrow at the talks. 5. The experiments (to carry out) when the designer came into the lab. 6. The conference (to held) either in the conference hall or in the business club. 7. Some points (to take up) yesterday at the meeting with our business colleagues. 8. These enterprises (to visit) by the Japanese delegation this week. 9. After the results of their work (to publish) we (to find out) that the device constructed by our new engineer (to use) by them. 10. He (to agree) to take part in the research work after he (to realize) that the improvement of toys production (to do) by the end of a quarter.
Exercise 18. Translate the following sentences in Passive:
1. Ярмарка споживчих товарів була успішно проведена до початку нового сезону. 2. Цей контракт не буде підписано до початку року. 3. Факс з інформацією про нові ціни на продукт ще не отримали. 4. Нещодавно результати тестів були оголошені студентам. 5. Навесні 2010 року було впроваджено нову стратегію розвитку компанії. 6. Всі запрошення на презентацію нової лінії виробництва вже надіслано. 7. Доповідь президента з економічної ситуації в країні буде завершена до п’ятої години. 8. Обладнання було виготовлене на нашому підприємстві з використанням інноваційних технологій. 9. Знижки на товар повсякденного попиту було надано оптовим торговцям . 10. Привабливі ціни на супутні товари для споживачів будуть встановлені до початку року.