
- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Text 3 Combining Career and Family
In describing their future family life, however, both sexes tend to follow traditional gender roles. When asked whose job comes first, most say the husband's does. Both sexes are unanimous in declaring that primary care of children is the wife's job. Although young women hope their husband will share household chores equally, most young men express only willingness to "help"—a word that implies, not taking their share of the responsibility, but assisting with tasks that are really the wife's responsibility.
Although both sexes anticipate having careers, males and females hold different attitudes toward work. Male students see their future in terms of a steady line of work and achievement. Most have clear ideas about where they want to go and how to get there. They expect to work for the rest of their lives and to be the main providers for their families, even if their wife works. By comparison, women seem tentative and vague about their career goals. They want to work, but see their career plans as depending on the needs of their husband and children. They expect their careers to be interrupted or even halted at various times.
In short, neither sex anticipates a symmetrical marriage in which husband and wife assume equal responsibility for supporting the family and raising the children. If compromises need to be made, both sexes assume that the wife will sacrifice her career for the family (and the husband his family life for his career). Given the fact that women usually earn less than men and that the workplace is not structured to accommodate family commitments, these expectations may be realistic.
The American workplace is not designed for people who want to make equal commitments to their family and their job. The law does not guarantee American women maternity leave, and very few companies offer men paternity leave though one of the first bills that President Bill Clinton signed into law required large companies to offer their workers unpaid leave for births, adoptions, and family emergencies. Although more than half the mothers of small children work, few employers provide any form of child-care assistance (such as on-site day care or allowances for baby-sitters). The federal government's support for day care has been minimal. Because caring for children is still seen as women's work, the burden of trying to balance work and parenthood falls on women. Our culture still expects men to be part-time parents, just filling in for Mom now and then.
There are alternatives. In Sweden, where nine out of ten women ages twenty-five to thirty-four work, the government provides public day care for all children. Parents of either sex who choose to stay home with a newborn or newly adopted baby are guaranteed eighteen months' leave, receive social security payments corresponding to their current salary, and must be given their old jobs back when their leave ends. The government also requires employers to allow parents time off to care for a sick child and the option of part-time work while children are preschoolers. Either parent may take advantage of these programs, or mothers and fathers may take turns. Of all the industrial nations, only the United States and South Africa do not provide new parents with some form of support. But the structure of the workplace does not tell the full story; cultural forces also come into play. Even in Sweden, few men take advantage of paternity leave, and those who do often are ridiculed by their co-workers. As a result, most women today hold two full-time jobs, one at the workplace and one at home.
The sociologist Arlie Hochschild characterizes the state of gender relations in America today as a "stalled revolution." The work force has changed, women have changed, but most workplaces and many men have not changed in response.
The most visible sign of the stalled revolution is the phenomenon that has come to be known as women's "second shift." Growing numbers of women work an eight-hour shift at their jobs and then put in another full shift at home, cooking, cleaning, and caring for children. From her own research and other time-use studies, Hochschild calculates that working women do fifteen more hours of work a week than their husbands do. This adds up to an extra month of twenty-four-hour days each year. Even when husbands are willing to put in as much time on child care and housework, women feel more responsible for the functioning of the family and the home. Women are the ones who keep track of doctor appointments, arrange for children's visits with friends, and call from work to check on the baby-sitter. Women do more of the daily jobs, like cooking and cleaning up, that lock them into fixed routines. Men take care of the car, the yard, and household repairs— nonroutine chores that are less frequent and often can be done whenever time permits. Most of the time men spend working at home is devoted to the children, not the laundry. Moreover, men are more likely to do "fun" things with the children (such as trips to the zoo), while women more often perform such routine child-care tasks as feeding and bathing. Just as there is a wage gap in the workplace, so there is a "leisure gap" at home. Husbands sleep longer and have more time to watch TV or pursue hobbies. Wives talk about sleep "the way a hungry person talks about food”
Hochschild suggests that women give in to their husbands on the "second-shift" issue because they are locked into marriage in a way that men are not. For one thing, women earn less than men and so have more of an economic need for marriage. For another, marriage is less stable than it used to be, and divorce is more economically damaging to women than to men. To make matters worse, many divorced mothers receive little emotional or other support from traditionally minded friends and relatives.
Hochschild sees the "stalled revolution" as the result of colliding social forces. On the one hand, new economic opportunities and needs have drawn women into the work force, which puts pressure on men to share the second shift. On the other hand, the wage gap between men and women and the high rate of divorce lead women to hold on to their marriages—and men to hold out on sharing housework. Hochschild suggests that many modern women feel doubly oppressed by men, not only on the first shift (where the boss is male, privileged, and better paid than they are) but also on the second shift (where husbands opt out).