- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
12. Give English equivalents to the following words and word combinations (Texts 1-5):
Основные культурные ценности, верхняя часть айсберга, границы культур, становиться причиной серьезного оскорбления, совершенно чуждый, неиссякаемый оптимизм, избегать религиозного и политического давления, высоко оценивать и сохранять, быть фанатичным в своей преданности, обеспечивать экономическую и политическую стабильность и поддержку, принимать самостоятельные решения и обеспечивать их выполнение, делиться информацией, система поощрения, относительно небольшая степень ответственности.
13. Put the verbs in brackets into the correct tense form.
People from many cultures (to dentify) themselves in terms of who they are. An East African might greet you by (to say) "Hello. I'm Amos Ntimama, the son of William Ole Ntimama, from Narok in the Masai Mara." The primary source of his identity is who he is – his father and his birthplace. Status (to be) based upon family and heritage, not what he does as an individual. An American (to feel) individually responsible, because of the great emphasis ( to place ) on independence, self-reliance and individual achievement, when a person (to fail) in his or her personal or economic endeavours. That’ why if you encounter an American at a party, he or she will often greet you in the following way. "Hello, my name is Gary Weaver. I'm a professor at American University. What do you do?". One often feels guilty for not (to try) harder, (to be ) more competitive with others or ( to take) advantage of an opportunity. These values also affect the way in which Americans conduct business meetings. They tend to "get down to business" in a meeting much more quickly that in cultures where relationships are important. In many traditional, rural cultures, time must be (to allow) to get acquainted with others and to determine their status before beginning to discuss business. Some Americans think that Africans or Mexicans are "wasting time" when they socialise before discussing business. On the other hand, Africans and Mexicans sometimes perceive Americans as "pushy" and always in a hurry to conduct business before (to develop ) relationships.
Look through the passage once again. What is it about? Express the main idea of it in 5-7 sentences.
14. Fill in the gaps with the necessary prepositions.
1.To understand the political, economic, social and even personal behaviour … any group … people, we must first know the dominant values … their culture which are passed down … one generation … another through learning. 2.The tip … the iceberg is the smallest part. Most … the iceberg is submerged. The same is true … a culture.3. The real collision … cultures occurs … the unconscious, internal cultural level where there are basic cultural values. 4.… understanding the internal culture, especially the significant values, we have a system … analyzing and interpreting behaviour. 5.Many people believe that the United States is a mixture … many different cultures … a dominant or mainstream culture. 6.People … around the globe bring their cultures here and throw them … the American pot. 7.Immigrants became a part … this culture … giving up their differences so that they could fit … the mainstream … the society. 8.In France good manners require that … arriving … a business meeting a manager shakes hands … everyone present.9..The Germans are also notable … the amount … formality they bring to business. 10.In the new millennium, Americans need to balance their overemphasis … individualism and competition … collectivism and co-operation. 11.Westerners who look … a decisive and charismatic boss are likely to be disappointed. 12.Their western subordinates … the other hand complain that they are given only vague hints of what they are supposed to do. 13.The way to ensure you keep … the boundaries of your status is to keep your boss informed … the smallest detail.
15. Replace these sentences using an “if-construction”.
e.g. He smokes too much; perhaps that’s why he can’t get rid of his cough.
If he didn’t smoke so much he might get rid of his cough.
or If he smoked less he might (be able to) get rid of his cough.
He doesn’t work overtime, so he doesn’t earn as much as I do.
My number isn’t in the directory so people don’t ring me up.
We haven’t got central heating, so the house is rather cold.
I live a long way from the centre; that’s why I am always late for a work.
English people speak very quickly. Perhaps that’s why I can’t understand them.
We missed the train because we were using an out-of-date timetable.
I didn’t know he was so quarrelsome. I’m sorry now that I invited him.
It took us a long time to find his house because the streets were not clearly marked.
He didn’t get to the top of his profession, perhaps because his wife didn’t encourage him.
I didn’t finish my report yesterday, so I cant begin a new project today.
I received a good job offer from the oil company, so I won’t seriously consider taking the job with the electronics firm.
I’m careless, that’s why I made so many mistakes.
16. Using the given ideas, make conditional sentences.
e.g. rain last Saturday/go(somewhere)
If it hadn’t been raining last Saturday, we could have gone to the picnic.
be a British / be easy to please
be a Japanese manager / hide my ambitions
know the answer / tell you
come to my house / cook dinner.
be a teacher / teach
be no fresh water / live
remember / call on
panic / die
listen / understand
make reservations / request a table for four
bus drivers be on strike / take a taxi
be a famous author / write about (smth.)
17. Answer each question. Begin with “No, but…”
e.g. – Do you have a dollar?
-- No, but if I did (No, but if I had a dollar), I would lend it to you.
Are you rich?
Do you have a car?
Are you a bird?
Do you live in an apparent? Dormitory? Hotel?
Are you the teacher of this class?
Do you have your own aeroplane?
Are you (the President of the USA)?
Are you tired?
Are you married? Single?
Is the weather hot/cold today?
Are you hungry?
Do you live in (New York City)?
