
- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Westerners and the Japanese
Westerners tend to value a tough, individualistic and dominating leadership style including the ability to take independent decisions and have them successfully implemented. The higher a Japanese manager rises in a company the more pains he will take to hide his ambition and capability and not to be seen as a forceful leader. Westerners who look for a decisive and charismatic boss are likely to be disappointed. A Japanese manager concentrates on getting his group to work together. He is expected to be accessible, to work as an integral part of the group and to share whatever information he has. Because he has spent his whole career with the company, more often than not in the same type of function, he is expected to be fully knowledgeable about his subordinates' work as well as his own.
One of the problems Japanese managers often have with western subordinates is getting them to show initiative. They complain that Europeans need to be told what to do all the time. And when they have done it they need immediate assurance that they have done it right and a pat on the back. This would be embarrassing to the boss and personally offensive to a Japanese subordinate who expects no more than a vague indication of the job to be done. Japanese do not have personal job descriptions or performance appraisal systems. Japanese job definition is for the group and it is assumed that everyone will do their best to fulfill it.
Their western subordinates on the other hand complain that they are given only vague hints of what they are supposed to do. Without defined responsibility, clear direction, and realistic goals they may find their jobs boring and without scope. When individual descriptions are instituted in Japanese companies in Europe it is usually at the European's insistence. Europeans who discover the ground rules find that they have more scope to make their own jobs than in a circumscribed western environment. The ground rules arc never do anything that is above your status, never do anything that infringes on someone else's status and never cut across hierarchical boundaries. The way to ensure you keep within the boundaries of your status is to keep your boss informed of the smallest detail. Among the sample of people I talked to it was those at the lower level of organization who found this the most stimulating change from a European working environment where junior people are given comparatively little scope of responsibility.
Expand the following statements using information from the text.
Westerners tend to value a dominating leadership style.
A Japanese manager concentrates on getting his group to work
One of the problems Japanese managers often have with western subordinates is getting them to show initiative.
When individual descriptions are instituted in Japanese companies in Europe it is usually at the European's insistence.
Language
1. Practice reading the following words correctly. If necessary, use a dictionary.
Submerged, awareness, perceive, unconsciously, gesture, counterparts, crumpets, currants, gateau, unwarranted, dartingly, dogged, inadequacies, mixture, stirred, exaggerated, perpetuated, overemphasis, implemented, charismatic, initiative, insistence, environment.
2. Match the English equivalents in the left column with their Russian
equivalents in the right column. Use them in context. (Text 1-5).
1. level of awareness |
a. способность к соревнованию |
2. to hide one’s ambitions |
b. рукопожатие |
3. to categorize themselves |
c. культурное разнообразие |
4. social environment |
d. акцент на индивидуализм |
5. handshaking |
e. относить себя |
6. religion minorities |
f. скрывать намерения |
7. cultural diverse |
g. самостоятельный |
8. assumption |
h. религиозное меньшинство |
9. self-reliant |
i. предположение |
10. ability to compete |
j. общественное окружение |
11. overemphasis on individualism. |
k. уровень сознания |
3. Consult the dictionary and find the root words. Complete the table with missing words.
Verb |
Noun |
adjective |
|
|
self-reliant |
|
independence |
|
to differ |
|
|
|
|
General |
to believe |
|
|
|
Poverty |
|
|
Category |
|
to advance |
|
|
to achieve |
|
- |
|
Tendency |
|
|
|
Cultural |
to conduct |
|
|
|
|
Competitive |
|
Ideal |
|
to exaggerate |
|
|
to compare |
|
|
|
friendliness |
|
|
|
Diverse |
4. Match the words with their definitions.
Dominant, non-white, oppress, reinforce, gratification, immigrant, distinguish, assumption, egalitarian, enterprise, counterproductive, alien. |
most noticeable or important, stronger than the other parts of a system or group
not white by face
to rule in a hard or cruel way
to strengthen by the addition of men, equipment, etc, to add strengths or support to, to make stronger or firmer
someone coming into a country from abroad to make their home there
to see, hear or notice as being separate, recognize clearly
a feeling of satisfaction
something that is taken as a fact or believed to be true without proof
having or showing a belief that all people are equal and should have equal rights
willingness to take risk and do things that are difficult, new or daring
tending to work against a desired aim, having an opposite effect from the one intended
foreign, strange.
5. Find in the texts № 1-5 sentences with the following expressions and read them aloud. Translate them into Russian and let your groupmates translate them back into English without a textbook.
internal culture
the behavioural level.
"melting pot."
a cultural "cookie-cutter
mainstream values and behaviours
unique physical and social environment
assumption of individual achievement
personal or economic endeavours
overemphasis on individualism
rugged individualism
intimate relationships
competitive individualism
6. Match the halves.
To understand the political, economic, social and even personal behaviour of any group of people,
Culture shock is the psychological reaction of stress that
There may be a single European market but.
Nobody actually wants to cause offence but,
In Germany, as you walk sadly back to your hotel room,
To an American the whole purpose of living, the one constant confirmation of continued existence,
The need to feel we are all one big family - a collective –
Rugged individualism in America has meant that
Many of young people may have difficulty
The higher a Japanese manager rises in a company
Because a Japanese manager has spent his whole career with the company
Western subordinates on the other hand complain
Japanese job definition is for the group and
The ground rules arc never do anything that is above your status,
it does not mean that managers behave the same in Greece as they do in Denmark.
it is assumed that everyone will do their best to fulfill it.
never do anything that infringes on someone else's status and never cut across hierarchical boundaries.
you may wonder why your apparently friendly hosts have not invited you out for the evening.
is to cram as much sensual pleasure as possible into one's mouth more or less continuously.
many elderly would rather live alone - self-reliant and independent - than rely or depend upon their children.
co-operating with others and forming intimate relationships because they cannot stop competing as individuals.
the more pains he will take to hide his ambition and capability and not to be seen as a forceful leader.
we must first know the dominant values of their culture which are passed down from one generation to another through learning.
sometimes occurs when an individual enters a culture very different from their own.
as business becomes ever more international, it is increasingly easy to get it wrong.
he is expected to be fully knowledgeable about his subordinates' work as well as his own.
may be even greater in the US because of the overemphasis on individualism.
that they are given only vague hints of what they are supposed to do.
7. Fill in the gaps with the suitable words.
Mould, overwhelming, impact, oppression, cookie-cutter, to interfere, unlimited, persecuted, assumptions, dominant, approximately, allegiance, subordinate, perceiving, to sojourn. |
Internal culture includes our way of thinking and … . 2.There is no way to explain the behaviour of Americans unless you know their …. culture. 3.A more historically accurate metaphor is that the US has had a cultural … with a white, Anglo-Saxon, Protestant, male … or shape. 4.Those immigrants who had the most dramatic … on American culture were Calvinists, who were … for their religions in Europe. 5.It is forbidden for government … with any religious practices. 6.In Europe, there was no realistic hope of escaping poverty and … . 7.These immigrants happened to a land where there were … natural resources and a very small population. 8.Some individuals, when they … across a cultural boundary, especially for an extended period of time, experience a phenomenon called culture shock. 9.Market capitalism and free enterprise were built upon the … of individual achievement, social mobility within a class system, and anti-government philosophy. 10.Since 1964, … 1 million immigrants each year have come to the US – the … majority from Latin America, the Caribbean, Asia, and Africa. 11.Immigrants are often more fanatical about their …to America and its values than natives of the U.S. 12.One of the problems Japanese managers often have with western … is getting them to show initiative.
8. Complete the sentences. (Text 1-2)
1.To understand the political, economic, social and even personal behaviour…
2.Internal culture includes… 3.The real collision of cultures occurs… 4.The collision of internal cultures causes us… 5.Individuals, sojourning across a cultural boundary… 6.Culture shock is… 7.Phenomena that contribute to the stress that some people experience when they move to another culture are… 8.Nobody actually wants to cause offence but, … 9.In France it is not good manners to … 10.In Europe the most common challenge is… 11.In Italy the biggest fear… 12.In Germany, as you walk sadly back to your hotel room ... 13.In Italy the question of title is…