
- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Unit IV business organization
Lead-in
1.What forms of business organization do you know?
2.Which of them are more common in different spheres? Give your examples.
3.What characteristics should a person have to be in any type of business?
4.“If you don’t like problem solving, you shouldn’t be in business, because every day is filled with problems”. Give your arguments.
Reading
Text 1
Read the following text. Find the key words and answer the question “What is organization?” Use the information from the text on Henry Ford’s example
What is organization?
Despite the great number of organizations, the term organization is elusive and somewhat difficult to define. This difficulty is pointed up by the fact that a variety of definitions have been suggested by sociologists, psychologists, and organization and management theorists. Chester I. Barnard’s definition, though put forth many decades ago, still remains popular among organization and management theorists. Barnard defined an organization as “a system of consciously coordinated activities or forces of two or more persons”. In other words, when people gather together and formally agree to combine their efforts for a common purpose, an organization is the result.
Although Barnard’s statement is a good general definition, it is necessary to go a step farther and identify some important common denominators of organizations. According to Edgar Schein, a prominent organizational psychologist, there are four characteristics common to all organizations: 1) coordination of effort 2) common goal or purpose
3) division of labor 4) hierarchy of authority.
As the old saying goes, “Two heads are better than one”. When individuals join together and coordinate their mental and/or physical efforts, great and exciting things can be accomplished. Coordination of efforts multiplies individual contributions.
Coordination of effort cannot take place unless those who have joined together agree to strive for something of mutual interest. A common goal or purpose gives organization members a rallying point. For example, Nucor, a small but highly successful steel company, prints the name of every Nucor employee on the front and back pages of its annual report.
By systematically dividing complex tasks into specialized jobs, an organization can efficiently use its human resources. Division of labour permits each organization member to become more proficient by repeatedly doing the same specialized task. The advantages of dividing labor have been known for a long time. One of its early proponents was the pioneering economist Adam Smith.
According to traditional organization theory, if anything is to be accomplished through formal collective effort, someone should be given the authority to see that the intended goals are carried out effectively and efficiently. Organization theorists have defined authority as the right to direct the actions of others. Without a recognized hierarchy of authority, coordination of effort is difficult, if not impossible, to achieve.
All four of the four characteristics are necessary before an organization can be said to exist. Through the years, many well-intentioned attempts to create organizations have failed because something was missing. For example, in 1896 Frederick Strauss, a boyhood friend of Henry Ford, helped Ford set up a machine shop, supposedly to produce gasoline-powered engines. But while Strauss was busy carrying out his end of the bargain by machining needed parts, Ford was secretly building a horseless carriage in a workshop behind his house. Their organization never got off the ground. Although Henry Ford eventually went on to become an automobile-industry giant, his first attempt at organization failed because not all of the pieces of an organization were in place. Ford’s and his partner’s efforts were not coordinated: they worked at cross-purposes, their labor was vaguely divided, and they had organizational intentions, but not an organization.
Text 2
Read the following text and answer the questions that follow it.