- •Практический курс английского языка для экономических специальностей вузов Под ред. В. С. Слепович
- •Part I unit I cross-cultural communication
- •Good Manners, Good Business
- •An American in Britain
- •Westerners and the Japanese
- •Language
- •9. Fill in the gaps with the suitable words. Be ready to discuss the problem of the so called "salad bowl" nations.
- •The u.S. Is becoming a "salad bowl"
- •12. Give English equivalents to the following words and word combinations (Texts 1-5):
- •Speaking
- •Key words
- •Introduction
- •Verb Noun Adjective
- •Introduction
- •Unit IV business organization
- •Sole Proprietorship
- •Partnership
- •Corporations
- •Multinational Companies
- •Franchising
- •Corporate Identity: the Executive Uniform
- •18. Underline the correct item.
- •Speaking
- •Writing
- •Key Vocabulary
- •Unit V entrepreneurship. Small business Lead-in
- •Small Business
- •The Franchise Alternative
- •Have You Got What It Takes to Be a Small-Business Owner?
- •Case Study: Applying for a Bank Loan
- •Interview Sheet
- •Role play
- •Why Work?
- •Salaries and Other Rewards
- •Recruitment and Selection
- •Changes in Employment
- •Key vocabulary
- •Foreign Trade in the World Economy
- •Methods of Payment
- •Trade Contract
- •Elastic and Inelastic Demand
- •Foreign trade of the uk
- •Срок действия контракта и условия его расторжения и продления
- •Методы торговли
- •Key Vocabulary
- •Unit I management
- •Is Management a Science or an Art?
- •Managerial Functions
- •Frederick w. Taylor: Scientific Management
- •Management by Objectives
- •Recruitment
- •Maslow’s Hierarchy of Needs
- •F. Herzberg’s Two-Factor Theory of Motivation
- •Recruitment
- •Training and Development
- •Unit II marketing
- •Market Leaders, Challengers and Followers
- •Marketing Mix
- •International Marketing
- •Language
- •2. The word market can be used in many word combinations. Consult the dictionary and give the Russian equivalents of the following:
- •17. Render the following passage in Russian(10-12 sentences) focusing on key vocabulary.
- •18. Render the following passage in English (10-12 sentences) using active vocabulary.
- •Writing
- •Historical Milestones In Advertising
- •Public Relations (pr)
- •Language
- •7 A jingle is a short tune to g) whom the advertisement is
- •Coca-Cola and Its Advertising
- •Speaking
- •Unit IV
- •Reading Text 1
- •New services in banking
- •Bank deposits
- •Plastic Money. Cash Cards and Credit Cards.
- •Medium- and long-term export finance – supplier credit
- •Writing
- •Key vocabulary
- •Accounting
- •The Nature of Accounting
- •The Profession of Accounting in the usa
- •Financial Statements
- •Balance Sheet
- •Income Statement
- •What Is Auditing
- •Ethics in Business and Accounting
- •Accounting Scandals
- •In comparison with twice as much a lot a little different
- •Insurance
- •Lead - in
- •Reading Text 1
- •The Spare Sex
- •Women Directors in the usa
- •Last Hired, First Fired
- •Who Would You Rather Work For?
- •Which Bosses are Best?
- •Language
- •How women can get ahead in a ‘man's world’
- •17. Render the following sentences into English.
- •Феминизм наступает
- •Speaking
- •Key vocabulary
- •Introduction
- •1. Different Communication Styles
- •2 Different Attitudes Toward Conflict
- •3 Different Approaches to Completing Tasks
- •4 Different Decision-Making Styles
- •5. Different Attitudes Toward Disclosure
- •6. Different Approaches to Knowing
- •Text 4 Communicating with Strangers: an Approach to Intellectual Communication
- •Text 5 Westerners and the Japanese part 1
- •Text 1 Entrepreneur
- •Text 2 Governing Bodies of the Corporation
- •Text 3 Mergers and Acquisitions
- •The Importance and Role of the Personnel Department
- •Text 2 Trade associations and trade unions
- •Text 3 Collective Bargaining
- •Industrial Conflict
- •Text 5 Employees` Rights
- •Text 2 Articles of agreement Contractor License No._____
- •Articles of agreement
- •Sales contract
- •Managing Conflict
- •Unit 2. Marketing Text 1 Why Segment Markets?
- •Text 2 Organising For Nondomestic Marketing
- •Channels of Distribution
- •Text 1 Advertising All Over The World
- •Text 1 The Business of Banking
- •Text 2 Types of Bank
- •Text 3 Banker to the u.S. Government
- •Text 4 Discounting, Rediscounting and Discount Window Loans
- •Text 1 Sex discrimination in Japan
- •Text 2 Sexual Harassment
- •Text 3 Combining Career and Family
- •Text 4 Pay Equity
- •Equality for Women Sweden Shows How
- •International Law
- •Guidelines to Summarizing and Abstracting Summaries
- •Steps in Summarizing
- •Abstracts
- •Introducing the main theme of the text:
- •Introducing the key ideas, facts and arguments:
- •● The author makes/gives a comparison of … with…
- •From Nerd to Networker
- •Summary
- •Abstract
- •Language
- •Language
- •Unit 5. Small Business. Entrepreneurship Reading
- •Language
- •Unit 1. Management. Language
- •Unit 2. Marketing. Language
- •Unit 3. Advertising. Language
- •Language
- •Language
Language
4. 1.must 2.were able to 3.needn`t have, couldn`t have 4. should have, would have 5.need 6. has to, must, 7.must 8.could, have to 9.could 10. should have 11.must 12.needs, should 13.could 14.must 15. must have, could
5. 1.higly 2.firmly 3.deeply 4.much 5.vastly 6.bitterly 7.greatly 8. widely 9. totally 10.broadly 11.utterly 12.entirely 13.utterly 14.completely 15.fully 16.strictly
10. 1.care, site, sitters 2.time 3.workers 4.time 5.hour 6.sacrifice 7,pay 8.neutral, integrated 9.paying 10.woth
Unit 8. Business Law
Reading
Text 4. 1-3; 2-2; 3-6; 4-4; 5-1; 6-5; 7-7.
Text 7. 1-F; 2-T; 3-F; 4-F; 5-F; 6-T; 7-F; 8-T;9-T; 10-T.
Language
9. 1-e; 2-f; 3-a; 4-b; 5-j; 6-c; 7-g; 8-d; 9-h; 10i; 11-k.
11. 1-in, on; 2- in, of; 3- for; 4-of, of, for; 5- from; 6-through, of; 7-on/upon; 8-to; 9-to, by; 10-for; 11-to; 12- despite; 13- on; 14- to; 15-in,for; 16- at; 17- due to.
12. навредить репутацию, терять позиции, падать духом, потерпеть поражение, терять хладнокровие, выжить из ума, выйти из себя, заблудиться в трех соснах, потерпеть поражение, преувеличивать, проводить радикальные изменения, произвести хорошее впечатление, легко и быстро получить большой доход, преувеличивать важность чего-то, сделать себе имя, делать из мухи слона, сводить концы с концами, добиться успеха, пан или пропал, делать кого-либо счастливым, сделать карьеру, поднимать нужный вопрос, вносить оживление (оказывать влияние).
15. bankruptcy, company, assets, whom, debts, procedure, divides, insolvent, person, among, organization, money, way, financial, declared, sold, are used, unpaid, left, charges, is divided, creditors, according, percent, each, have.
16. 11-f; 2-e; 3-g; 4-a; 5-b; 6-c; 7-d; 8-h; 9-I; 10-k; 11-j; 12-l; 13-m.
17. to protect; case law; information; generally; measures; substantial; ideas; criteria; formula; registration; the public; trade secrets.
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