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Chapter 20: GIS in Organizations 311

your organization to define your application needs. So, they have to identify your current goals and products, and determine how GIS might be able to enhance your operations, instill efficiency, and develop better products.

Make getting your existing products set up for GIS automation priority number one. When your organization figures out more about the capabilities of GIS, you begin asking the system to do more. When your needs increase, ask your vendors to help you respond to them.

Analytical model design: Know what analytical techniques you need your GIS to perform. These techniques differ for ecological, economic, military, and any other type of analysis. System designers use their knowledge of the GIS capabilities to guide you through the maze of possibilities.

Database design: Various software packages use different data models. The application design needs and the analytical model needs you define for your GIS work together to determine your database needs. A thorough database design involves everything from formatting and gathering data to devising a complete plan for creating and maintaining your GIS database.

Institutional/system design: When you implement GIS, you need to consider the people in an organization. You need to answer questions regarding personnel, equipment, space, organizational structure, enterprise-wide goals and objectives, and costs and benefits. Costs and benefits, in particular, often determine whether a GIS is even viable.

Most organizations conduct the process of needs assessment with the assistance of outside GIS design consultants. If you already know which software you want to use, these companies can provide design consultants. Many organizations just starting out with GIS prefer to have a system developed from the ground up so that the design document they receive allows them to create an RFP (request for proposals), which gets GIS companies to beg for your business. Using a design document in an RFP often gets you the system that’s right for you, rather than the one that some GIS firm wants to sell you. (See Chapter 23 to find out what questions to ask GIS vendors.)

For some businesses, you can look at your competition to see what systems they use. They may not be forthcoming about the specifics, but the companies that serve them will be quick to let you know that they’re around.

Performing a cost/benefit analysis

You need to assess the costs and benefits of a GIS implementation if the GIS is designed to bring real financial benefits to the organization. Although organizations that don’t generate income from the implementation of GIS

don’t use it as often, they might still be able to justify the expense because of other benefits, such as savings in time and improved product quality.

312 Part V: GIS Output and Application

When you perform a cost-benefit analysis (CBA), you determine whether something has more benefit than expense, or vice versa. For example, if you invest $10,000 in something and it returns $16,000, you’ve netted $6,000 on your investment. Usually, you write this relationship as a ratio of the benefit divided by the cost. In this example, your ratio would be 1.6 to 1.

A common business practice is to look at the benefit-to-cost ratio for any large investment, including software tools like GIS. In some businesses I’ve worked with, a ratio of 1.6 to 1 would be a minimum standard needed to justify the expenditure.

Although a 1.6 to 1 ratio is good, a ratio of 2.2 to 1 (or even 3 to 1) is better. However, consider other institutional, intangible, or even non-economic considerations that can justify a 1.6 to 1 or even lower ratio. Such considerations might include a desire to shift direction, improve worker satisfaction, or improve product quality. All these changes might prove important in the future.

When calculating economic benefits, remember that future benefits are less valuable than immediate benefits — in real dollars — because of inflation. For this reason, most applications of CBA employ an annually discounted rate, usually 7 percent. So, a benefit of $1,000 today will be worth only $930 next year.

Incorporating GIS into any organization often quickly incurs costs, but enjoying the benefits can take some time, which is one of the more difficult barriers to its adoption. In most cases, the first year’s costs outweigh the benefits because the initial outlays involve staffing, planning, setup, automation, application development, and training. One pragmatic approach to CBA for GIS implementation is to use a six-year planning horizon. In the first year, your ratio might be 0.5 to 1, which means it cost you more than you made. Over the years, this ratio should improve. By year six, you should see ratios of 2.5 to 1 or better. Typically, a six-year average exceeds 1.6 to 1 if you design your GIS implementation well.

When performing CBA, you may have trouble defining the units of measure for both costs and benefits. You base your costs and benefits on the costs and financial benefits of the GIS products. Costs, often easier to determine than benefits, include hardware, data, software, application development, staffing, training, and maintenance. The benefits come in four groups:

Direct: Improvements over the manual methods employed before GIS. Operational efficiencies often result from reducing staff, increasing staff productivity, and even reducing purchases of analog products.

Agency: Increases in the company productivity and product quality.

Chapter 20: GIS in Organizations 313

Government: The benefits to government agencies other than the one actually implementing the GIS. This benefit also applies to partnerships that result in reduced costs or shared resources. Better, more timely products result in greater customer satisfaction and often increase sales.

External: Improvements in the quality and quantity of external factors, perhaps including the impact of the products (for example, you may save a historic site as a result of the output of GIS), improved public perception of your company (the good-neighbor effect), and the regional benefits of increased tourism. These external benefits may be harder to quantify but often have a lasting, long-term positive effect on your company.

Understanding initial versus ongoing analysis

Organizations often consider GIS design when thinking about a new operation or implementation other than what was originally intended. During this consideration period, have systems analysts review your needs; perform all the necessary cost-benefit analyses; and make initial staffing, education, hardware, software, and all the other recommendations to ensure you’re headed in the right direction.

But GIS operations already under way, even those that you design well from the start, can benefit from periodic review and remediation. Systems designers are trained to detect the effects of changes that might reduce the potential of your GIS, keeping it from operating at peak efficiency.

Using Change Detection

You can prevent the slow decay in GIS functionality by putting in place a good system of change detection. Change really is the only constant in the universe — and with the rapid advances in technology, change is only going to happen faster. Most business models assume that the organization is dynamic and subject to change. Hardware, software, and operating systems often change most quickly. But organizations also change. The following sections describe the two major types of change that you need to monitor and adjust to.

314 Part V: GIS Output and Application

Technological change

Computer technology has undergone massive changes — from mainframes to minicomputers to PCs. The operating systems that control the machines also affect the GIS software, the supporting software (such as controllers), and third-party software used to support your GIS operations. You need to be aware of the changes so that you can react to them. And you need to balance the cost of acquiring new technology versus the cost of maintaining technology that’s obsolete and no longer supported by new versions of the software.

Institutional change

Institutional change can be steady and constant, but factors such as company mergers, new management, new product needs, and new priorities may occur suddenly and without warning. Any of these circumstances warrant periodic systems review.

Here are a few tips to help you detect and manage change in your organization:

Create an enterprise plan. The surest way to know the GIS’s overall benefits to the organization is to see where it fits in the overall goals and objectives. Although GIS is often a portion of a larger organization, having a system-wide plan allows you to identify where GIS most benefits the organization, regardless of how it changes.

Review the product line. Change almost always results in new products and the abandonment of older, obsolete products. Make sure that you review the priorities of the GIS products periodically and make adjustments, as needed.

Acquire technology. Besides ensuring that you have adequate technology at the beginning of any GIS operation, you need to establish a steady flow of acquisition, ensuring that you can jettison obsolete technology and always stay current with industry standards in hardware and software.

Keep management apprised of changes. Upper-level management generally doesn’t have an “in the trenches” view of changes in personnel, training, computer hardware, or software. To guarantee that your organization meets data, software, training and other needs, management must be constantly aware of these needs. You absolutely must establish methods of communicating to management the organization’s changing needs and the associated resources necessary to meet those needs.

Continue to review your plan. Besides looking at the enterprise-wide goals and objectives, you really need to reconsider the status of your original plan. Identify which parts of the plan are working smoothly and which need adjustment. You may want to have an outside systems designer take a look at your operation from time to time because GIS

design professionals are trained to detect subtle changes you might miss.

Part VI

The Part of Tens

In this part . . .

In some ways, GIS is like a smorgasbord with lots of choices. In this Part of Tens, I offer you a sort of menu

that helps you choose among the GIS software packages with different capabilities and price ranges. You’ll also want someone to serve you, so I provide you with a list of questions you should ask your vendor. Finally, because you must also have data to feed into your GIS, I show you ten sources of spatial data from all over the world — it’s an international smorgasbord!

Chapter 21

Ten GIS Software Vendors

In This Chapter

Getting to know the main GIS vendors

Understanding what the vendors supply

Looking into the system requirements

GIS software vendors are as varied as the data you encounter inside the software. These vendors range from companies that specialize

in industry-specific software (such as Surfer for terrain analysis and CrimeStat for crime analysis), to more generic software companies (such as Environmental Systems Research Institute, Intergraph, and GE Smallworld). With the list of GIS software vendors tipping the scales at “a whole lot” and growing, you may find having a list of ten well-known vendors helpful. For an updated, comprehensive list of GIS vendors, see www.geog.ubc.ca/ courses/klink/resources/gis_vendors.html.

Each of the vendors listed in this chapter has a loyal client base, so it doesn’t hurt to ask folks who use each company for guidance when you’re choosing the company that’s right for you. Most GIS users are more than happy to talk about their experiences.

Environmental Systems

Research Institute

Environmental Systems Research Institute (ESRI, at www.esri.com) boasts the largest market share for GIS and has come by that boast honestly. Although their products have a steep learning curve, the power this software provides is worth the time investment:

318 Part VI: The Part of Tens

Product line: The primary ESRI product is ArcGIS (shown in Figure 21-1). This product comes in many forms and price lines, including online, server, and desktop versions. It incorporates both vector (polygonal) and raster (grid) data models, and it has a new data model called the geodatabase that’s object oriented and allows database designers to incorporate detailed geographic properties into the geographic features. Other products include Business Analyst, Business Map, Route Map, and many more packages for traditional or Internet delivery and software development. You can download a demonstration version of the ArcGIS software at support.esri.com/downloads/.

One of the ArcGIS extensions, ArcGIS 3D Analyst, has added a new technology for visualizing extremely large three-dimensional geographic data, from local to global perspective. Called ArcGlobe, this product allows the user to interact seamlessly with any geographic data as map layers on a three-dimensional globe (Figure 21-2). Think Google with underlying GIS data to analyze.

Basic tools of the ESRI software include

Editing tools

Cartography tools

Internet mapping and analysis

On-the-fly map projections

Large data-format compatibility

A full suite of spatial analysis tools

Spatial statistics and visualization

Coordinate geometry tools

Training opportunities: ESRI provides many forms of training, including instructor-led instruction at its facilities or yours, online courses through its virtual campus, and training modules at its tradeshows and annual user meetings. Through its own publishing house, ESRI provides software documentation, as well as tutorial and training texts. Some of these documents come with educational versions of the software that work for a time and then stop running.

The ESRI Web site includes both educational and research-focused audio podcasts that you can download. For educators, ESRI provides a student version of the software that allows students to become familiar with GIS concepts by using ESRI’s professional products.

Other services: Far more than a GIS software vendor, ESRI provides many consulting opportunities, such as custom implementation and assistance in the design and application of its software. ESRI also provides datasets and support services for your installation and Web hosting for online delivery of GIS analysis and inquiry.

Chapter 21: Ten GIS Software Vendors 319

Platforms: The ESRI GIS software works on Unixand Windows-based machines. The online products require Internet Explorer, Firefox, or other Web browser software to run.

Contact information: Corporate Headquarters: 380 New York St., Redlands, CA 92373-8100. Phone: 909-793-2853. Web: www.esri.com.

Figure 21-1:

Presenting

ArcGIS.

Figure 21-2:

What you

see on

ArcGlobe.

320 Part VI: The Part of Tens

PitneyBowes MapInfo Incorporated

This well-established company uses “locational intelligence” as its motto — it focuses on the use of maps to improve decision-making, even for non-GIS users. Its primary selling point has often been its ease of use:

Product line: The primary product is MapInfo Professional (Figure 21-3), a general-purpose software package. Primarily a vector-based package, it possesses raster capabilities, especially raster display. Other products in the PitneyBowes line include Internet server packages, software embedding packages for your existing applications, and application development software.

MapInfo capabilities include

Detailed mapping

Identification of patterns and trends

Extensive data analysis

Demographic analysis

Remote database support

Training opportunities: PitneyBowes offers both public and private training. Private training includes five types of classes:

Standard courses

Getting-started courses

Á la carte courses

Practical application days

Custom development courses

Other services: You can use the PitneyBowes applied research services for business (the primary use), consulting (including installation, implementation, design, and custom application development), and Web hosting.

Platforms: MapInfo requires a Microsoft Windows (XP or Vista) operating system.

Contact information: Corporate Headquarters: One Global View, Troy, NY 12180. Office: 518-285-6000 or 800-327-8627. Fax: 518-285-6070. E-mail: sales@mapinfo.com. Web: www.mapinfo.com.

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