Unit 7.

1.

cash discount	знижка при оплаті готівкою
odd pricing	неокруглена ціна
alternative	варіант, альтернатива
price lining	лінійна ціна
consumer’s choice	вибір споживача
excessive influence	надмірний вплив
to obtain	одержувати, отримувати
solely	тільки, виключно, єдино
responsive	що реагує, реагуючий
asset	майно, актив
to be aware of	знати
sales revenue	доход від продажу
an increase	зростання, підвищення
a decrease	падіння, зменшення
suggest pricing	запропонована ціна
to cancel out	урівноважити, збалансувати, нейтралізувати
discount pricing	знижена або дисконтна ціна
fine tuning	точна настройка (вживання заходів економічної політики відповідно до характеру коливань економічної кон’юнктури)

COMPREHENSION CHECK. (text I)

Exercise 1.

1-F; 2-T; 3-F; 4-T; 5-F; 6-T; 7-T; 8-T; 9-T; 10-T.

COMPREHENSION CHECK. (text II)

Exercise 1.

1-j, 2-a, 3-n, 4-b, 5-h, 6-k, 7-l, 8-m, 9-c, 10-f, 11-g, 12-e, 13-i, 14-d.

Exercise 2.

I always buy on sales	I never buy on sales
Because
dress may be bought 20 quid off	dress may be completely hideous
windows draw me	crowds of desperate-looking bad-tempered people
I can buy piles of presents and mountains of food	nowhere to park
Very fashionable clothes becomes cheaper	I know a person who got a cracked rib standing by the cutlery counter
the more I have, the happier I’ll be	everything is the rubbish stock
my life will be better for it	it is a collective dumping down

Exercise 3.

1. swisher; 2. pile; 3. running costs; 4. habitat; 5. hunting money; 6. canny owner -occupiers; 7. thriving businesses; 8. business skills; 9. unprofitable ventures; 10. the commonest customers; 11. has already snapped up; 12. robust challengers.

Train and check yourself

I.

1. Price is amount of money needed to obtain one unit of a good or service.

2. The price of a commodity is set solely by the interaction of supply and demand.

3. Consumers, producers or governments may have influence upon the price of the commodity concerned.

4. The best way to price is to charge what the market will sustain.

5. Demand for a good may be responsive or not very responsive to changes in price.

6. Fine tuning the price of a product means the difference between success and failure in a business.

7. To optimize their pricing companies use price lining, odd pricing, suggest pricing, discount pricing.

8. Price lining is a technique when the goods are offered only for ₤4 or ₤5 or ₤12 etc.

9. Price lining simplifies the process of selling and makes the consumer’s choice easier.

10. Odd or psychological pricing is used all over the world.

11. Discount pricing offers a reduction in price.

2.

1.was born; 2. saw; 3. graduated; 4. earned; 5. has been; 6. taught; 7. has devoted; 8. got; 9. was; 10. went; 11. has dealt; 12. made; 13. documented; 14. found.

3.

1. pricing, prices, were priced; 2. valuation, value, valued; 3. marketing, markets; 4. consumerism, consumption, consume, consumer; 5. sales, salesman, salesgirl (sales woman); 6. responsive, responded, responsibility, responsible; 7. successful, success; 8. advertisements, advertise, advertising.

5.

1. a bit of a lie-in; 2. mad bees, bargain; 3. a thriving business, owners; 4. clients, canny, lucky; 5. frenetic shopping, earlier; 6. trigger, psychosis; 7. greed, moron; 8. are hunting, unprofitable.